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Blog Entry
Ask DAA Anything: Q&A

updates to the DAA Self-Assessment ? A

Marilee Yorchak's profile image

Blog Entry
2019 State of the Association Address

It’s been a busy and fruitful year for DAA – with a growing membership and new benefits to help you and your team learn, grow, and lead in our burgeoning field. THANK YOU for your membership and participation in DAA. We do so much more together to fulfill our mission of advancing the use of...

Marilee Yorchak's profile image

Blog Entry
Directors' Cut - December 2018

my update for this month. As always I

Rusty Rahmer's profile image

Blog Entry
Directors Cut - November 2018

updates limited to a few highlights, so we’ll

Rusty Rahmer's profile image

Blog Entry
Introducing DAA's Digital Analytics Cookbook!

The Digital Analytics Association (DAA) is officially kicking off a new initiative that we are calling the Digital Analytics Cookbook! The following provides some background information on this new initiative and how you can participate. Nutshell Overview What recipes are: Step-by-step...


Blog Entry
DAA 2018 State of the Association Address

My annual “State of the Association” address to you as a member of DAA is what I hope I am to you – honest, transparent, and encouraging. First of all – THANK YOU for your membership and participation in DAA. As a collective group we can do so much more together to fulfill our mission...

Marilee Yorchak's profile image

Blog Entry
15 Years Later: What Hath DAA Wrought?

I really can’t believe it has been 15 years since the founding of DAA. From its conception at the eMetrics Summit in 2004, (now called the Marketing Analytics Summit), we have created a vibrant analytics organization of more than 5,000 professionals. I’m honored to have been a part of the...