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DAA 2018 State of the Association Address

My annual “State of the Association” address to you as a member of DAA is what I hope I am to you – honest, transparent, and encouraging. First of all – THANK YOU for your membership and participation in DAA. As a collective group we can do so much more together to fulfill our...

Marilee Yorchak's profile image

Blog Entry
The Healing Power of Determined Hope: Actions the DAA is Taking to Eradicate Racism

In the wake of the recent protests against racism, fellow DAA board member @Mary Owusu and I hosted a Town Hall for members of the analytics community in late June to discuss ways racism is present in their lives. We also wanted to have an open discussion about ways members of the analytics...

David McBride's profile image

Blog Entry
Ask DAA Anything: Q&A

Q: How are you going to communicate the updates to the DAA Self-Assessment ?

Marilee Yorchak's profile image

Blog Entry
15 Years of DAA

A 15 year anniversary is a very significant milestone for any organization. For DAA you could make the case that this anniversary is even a little bit more important than for others. Why? I believe we're the only community entity that's existed for 15 years in the digital analytics industry....

Rusty Rahmer's profile image

Blog Entry
2019 State of the Association Address

It’s been a busy and fruitful year for DAA – with a growing membership and new benefits to help you and your team learn, grow, and lead in our burgeoning field. THANK YOU for your membership and participation in DAA. We do so much more together to fulfill our mission of advancing the use...

Marilee Yorchak's profile image

Blog Entry
Directors' Cut - December 2018

So that's my update for this month

Rusty Rahmer's profile image

Blog Entry
Directors Cut - November 2018

I’m going to try to keep these updates limited to a few highlights, so we’ll call that a wrap for now

Rusty Rahmer's profile image

Blog Entry
Introducing DAA's Digital Analytics Cookbook!

The Digital Analytics Association (DAA) is officially kicking off a new initiative that we are calling the Digital Analytics Cookbook! The following provides some background information on this new initiative and how you can participate. Nutshell Overview What recipes are: Step...


Blog Entry
15 Years Later: What Hath DAA Wrought?

I really can’t believe it has been 15 years since the founding of DAA. From its conception at the eMetrics Summit in 2004, (now called the Marketing Analytics Summit), we have created a vibrant analytics organization of more than 5,000 professionals. I’m honored to have been a part of the...


Blog Entry
Five Trends and Challenges Facing Analytics Leaders

In October, at the global DAA OneConference, I was privileged to lead an elite group of analytics leaders (formally known as the DAA Corporate Member Leader Forum) through a discussion on the evolution and trends in organizational design around digital analytics and digital analytics teams. The...

Rusty Rahmer's profile image