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“Are you insane?” This was the reaction I received when I moved jobs, from client-side to an agency, in the latter part of 2020. At the time, I was leading a digital analytics team at a financial institution in Canada. I had almost four years under ... more

I see a number of articles on how to master data querying and manipulation, but little by way of developing data smarts. Surprising, given that a big part of discerning meaning from data comes from sleuthing (and a gentle flexing of “pester power”). ... more