Code of Conduct

Community Rules & Etiquette and Privacy Guidelines

Thank you for being part of the DAA Community. To ensure the best possible experience for all members, we have established basic guidelines for participation.

By joining and using this Community, you agree that you have read and will follow these rules and guidelines. This is a great place to request the advice of your peers, benefit from their experience, and participate in ongoing conversations. Questions should be submitted to DAA using the Contact DAA link in the header of this site.

Five simple rules help us create a positive environment: 1) Be nice. 2) Own your own words. 3) Keep it relevant. 4) Assume good intent. 5) Share. Don't sell.

These important guidelines are further detailed below. In order to preserve a climate that encourages both civil and fruitful dialogue, DAA reserves the right to suspend or terminate membership in the DAA Community for anyone who violates these rules.

The Rules

  • Don't attack others. Discussions and comments are meant to stimulate conversation not to create contention. Let others have their say, just as you may. 
  • Don't post commercial messages on any discussion forum, resource library entry, or other area where others might see it. Contact individuals directly with product and service information only if you believe it would be helpful them. Do not spam other members.
  • If you are posting about a tool or service that compensates you in any way, you must disclose the nature of your affiliation with said product or service (i.e. ownership stake, employment status, referral commission). We do not discourage sharing your experiences with products and services that compensate you if others can truly benefit, but we do want to ensure that the perspectives shared within the Community are as objective as possible.
  • Don't post job openings within the community space. The appropriate place to do this is on DAA's Career Center
  • Use caution when discussing products and services. Information posted on the forums and in the libraries is available for all members to see, and comments are subject to libel, slander, and antitrust laws. 
  • All defamatory, abusive, profane, threatening, offensive, or illegal materials are strictly prohibited. Do not post anything that you would not want the world to see or that you would not want anyone to know came from you. 
  • Carefully note all items listed in the disclaimer and legal rules below, particularly regarding the copyright ownership of information posted. 
  • Remember that other participants have the right to reproduce postings to this site unless you specify otherwise. 
  • Post your message or documents only to the most appropriate forum or library. Do not spam several lists or libraries with the same message.
  • All messages must add to the body of knowledge. DAA reserves the right to reject any post for any reason.

Discussion Group Etiquette

  • Include hashtags in your posts to alert other members to the main topics of your post and to aid in the ability to search the DAA Community by tags.
  • Include a signature on all posts. Include your name, affiliation, and location. 
  • State concisely and clearly the topic of your comments in the subject line. This allows members to respond more appropriately to your posting and makes it easier for members to search the archives by subject.
  • Only make a post to a forum when it contains information that multiple members can benefit from. 
  • Do not post data of your organization or clients without anonymizing it.
  • If you are submitting a question, include as much information about the subject being requested, so others can promptly provide a meaningful response.
  • Send messages such as "thanks for the information" or "me, too" to individuals – not to the entire forum. Do this by using the "Reply to Sender" link in the drop down to the right of every post.
  • Do not send administrative messages, such as "remove me from the forum." Instead, use the web interface to change your settings or to remove yourself from a forum or contact the Community Manager for assistance. If you are changing email addresses, you do not need to remove yourself from the forum and rejoin under your new email address. Any changes made to your DAA profile will apply to your Community profile.  

The Legal Stuff

This site is provided as a service for the members of the Digital Analytics Association (DAA). DAA is not responsible for the opinions and information posted on this site by others. We disclaim all warranties with regard to information posted on this site, whether posted by DAA or any third party; this disclaimer includes all implied warranties of merchantability and fitness. In no event shall DAA be liable for any special, indirect, or consequential damages or any damages whatsoever resulting from loss of use, data, or profits, arising out of or in connection with the use or performance of any information posted on this site.

Do not post any defamatory, abusive, profane, threatening, offensive, or illegal materials. Do not post any information or other material protected by copyright without the permission of the copyright owner. By posting material, the posting party warrants and represents that he or she owns the copyright with respect to such material or has received permission from the copyright owner. In addition, the posting party grants DAA and users of this site the nonexclusive right and license to display, copy, publish, distribute, transmit, print, and use such information or other material.

Messages should not be posted if they encourage or facilitate members to arrive at any agreement that either expressly or impliedly leads to price fixing, a boycott of another's business, or other conduct intended to illegally restrict free trade. Messages that encourage or facilitate an agreement about the following subjects are inappropriate: prices, discounts, or terms or conditions of sale; salaries; profits, profit margins, or cost data; market shares, sales territories, or markets; allocation of customers or territories; or selection, rejection, or termination of customers or suppliers.

DAA does not actively monitor the site for inappropriate postings and does not on its own undertake editorial control of postings. However, in the event that any inappropriate posting is brought to the attention of DAA, DAA will take the appropriate action.

DAA reserves the right to terminate access to any user who does not abide by these guidelines.

Privacy Policy

We respect your privacy

Any personal information you provide to us including and similar to your name, address, telephone number, and email address will not be released, sold, or rented to any entities or individuals outside of our organization except as noted below. Revise your privacy settings on the site here.

With Whom Do We Share the Personal Information We Collect Through This Site

Our Service Providers. 
We may share your personal information with companies (including our affiliates) that perform services on our behalf, for example, companies that help process credit card payments. Our service providers are required by contract to protect the confidentiality of the personal information we share with them and to use it only to provide specific services on our behalf. 

Business Transfers. 
Your personal information may be transferred to another entity (either an affiliated entity or an unrelated third party) in connection with a merger, reorganization, dissolution or similar corporate event. If such a transfer were ever to occur, the acquiring entity’s use of your personal information will still be subject to this Privacy Policy. 

Government and Legal Disclosures 
We may disclose the personal information we collect through this site, when we, in good faith, believe disclosure is appropriate to comply with the law (or a court order or subpoena); to prevent or investigate a possible crime, such as fraud or identity theft; to enforce our Code of Conduct or other agreements that govern your use of this site; or to protect the rights, property or safety of our company, our users, or others.

External Sites

We are not responsible for the content of external internet sites. You are advised to read the privacy policy of external sites before disclosing any personal information.


A "cookie" is a small data text file that is placed in your browser and allows us to recognize you each time you visit this site. Cookies themselves do not contain any personal information, and we do not use cookies to collect personal information. Cookies may also be used by third party content providers such as newsfeeds.

Remember The Risks Whenever You Use The Internet

While we do our best to protect your personal information, we cannot guarantee the security of any information that you transmit to us and you are solely responsible for maintaining the secrecy of any passwords or other account information. In addition other Internet sites or services that may be accessible through our site have separate data and privacy practices independent of us, and therefore we disclaim any responsibility or liability for their policies or actions. Please contact those vendors and others directly if you have any questions about their privacy policies. For any other information please contact us using the Contact DAA link in the header of this site.

DAA's Right To Terminate

DAA reserves the right to terminate or remove any content or DAA Community access without notice if (a) DAA believes that you have acted inconsistently with the spirit or the letter of this Code of Conduct; (b) DAA believes you have violated or tried to violate the rights of others; or (c) for any reason (including, but not limited to, upon receipt of claims or allegations from third parties or authorities relating to such content). Please help us keep the DAA Community an enjoyable and positive experience. If you see content that violates our rules, please let us know by contacting the
Community Manager.

DAA adheres to the following "Three Strikes" policy outlining consequences for participants who violate the above Code of Conduct:

1. Upon the first violation, the participant will receive a written warning from a DAA staff member.
2. A second violation of a similar nature will result in a three-month suspension from the DAA Community.
3. A third violation of a similar nature will result in immediate and permanent suspension of all DAA Community privileges.