I want to be an evangelist, a zealot, a missionary championing analytics, testing, and data-driven decisions with religious fervor, raising my voice in the metaphoric wilderness. I want people to recognize that advertising becomes effective as it becomes more relevant, that analytics are essential for a deeper understanding of customer intent, and that understanding intent is a precursor to providing relevance.
I want to be able to say that I wrote those words, but I stole them from Charles Thrasher - on his blog post Why Attend eMetrics