Blogs

Philly's Ramping Up for Its 7th Dynamic Symposium

By Marilee Yorchak posted yesterday
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The Philadelphia DAA chapter is known for putting on Symposiums that are first rate in every way. They've been doing it consistently since 2011. Thanks to an excellent leadership team, this year's event taking place on October 19, will be just as valuable. Under chapter leaders  Bruce Segal , Vanguard;  ...
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How Push Notifications Increase Reader Engagement with Mobile News

By Alisa Gross posted 7 days ago
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How can news organizations provide an engaging, mobile-only experience that improves reader retention and loyalty? News organizations and publishers have been working tirelessly to improve the mobile news experience. Push notifications,   straddling the line  between valuable information and just ...
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A HiPPO's Guide: From Data to Artificial Intelligence

By Zara Palevani posted 15 days ago
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HiPPO's Image Source: Disney Wiki HiPPO, chef, captain, or whatever cool name your team uses to address you, you are sitting at the top and leading the ship. Where should you take it in the next 12 months? I may not be able to answer that question precisely for you but in this post I ...
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DAA Member Benefit: Receiving Recognition Through DAA Awards Program

By Marilee Yorchak posted 19 days ago
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As an association of digital analytics professionals, part of our mission is to advance the use of the profession. We do that in many ways, but one important part is recognizing outstanding individual and organizational excellence in the application of analytics technologies and techniques.   ...
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Event Recap: DAA Quarterly Event with Jim Sterne

By Karissa Austin posted 19 days ago
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Last Thursday, August 24th, the DAA ATL Chapter had another successful quarterly event at Uncle Julio’s. Complete with good food (thanks to the sponsorship of Keystone Solutions ) and good company, about 35 members came together for a presentation by none other than Jim Sterne, co-founder ...
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In God We Trust All Others Bring Good Machine Learning Models!

By Zara Palevani posted 27 days ago
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Thank you again for reading the   6 part series of the blog posts   on Machine Learning as well as the very productive discussions in the past couple of months. My intention was to instill a sense of confidence in the Digital Analytics community that non-technical users of data can also proactively ...
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NYC Chapter: A Well-Oiled Machine

By Marilee Yorchak posted 08-16-2017
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A commitment to provide exceptional educational value on topics of great interest to digital analysts is the driving force behind much of the DAA New York City Chapter's success. Orchestrated by chapter leaders  David Millrod, Sangah Bae, and Randal Ries  and bolstered by dependable volunteers, DAA ...
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The Internet of Things from a Digital Analyst’s Perspective

By Mark Bell posted 08-11-2017
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Introduction The internet of things (IoT), where devices talk to each other through a network, looks set to expand rapidly in many areas from hospitals to scientific research, into smart cities and into people’s homes. One outcome of this technology, and probably the one that is most attractive ...
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It’s hard to fight sexism when you don’t even see it happening

By Ella Nguyen posted 08-10-2017
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MeasureCamp SF on July 22, 2017 was the second analytics unconference that I have been to and I have to confess, I’m hooked! It’s exhilarating to show up and not know what the day is going to be like. That’s because neither the topics nor the speakers are predetermined, so you really never know what ...
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How to Tame the Data Beast: Building a Data Warehouse

By Kinjal Mehta posted 08-08-2017
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Many enterprise-sized businesses use legacy systems, such as Microsoft Excel, to collect, cleanse, store, and analyze data from separate sources, such as their CRM, Google Analytics, and call centers. Maintaining the legacy processes by which they collect data from these siloed sources takes up time ...
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