Blogs

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In the wake of the recent protests against racism, fellow DAA board member @Mary Owusu and I hosted a Town Hall for members of the analytics community in late June to discuss ways racism is present in their lives. We also wanted to have an open discussion about ways members of the analytics community ...
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Weekly Client Performance Report Featured Project for Top Consultant of the Year An automated weekly email report providing client to client comparative data so we know which clients need the most help. This aids our key business requirement of client retention. We are a business with a bottom ...
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I’m here to share that I’ve recently become the President of the Board of the Digital Analytics Association (DAA). Beyond my day job, volunteer work is something I’ve always enjoyed. It’s gratifying to build connections with people around a shared mission, knowing that everyone who gives their time ...
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When I got into my late 30s, and I realized the Philadelphia Phillies probably weren’t going to call me to play second base for them anytime soon, I gave up playing men’s league baseball for a full-time seat behind home plate. At age 38, I became an officially licensed and certified Babe Ruth Umpire. ...
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As I read an article in TED website about the 5 mentors you need in your life , I thought of all the analytics mentors in the past 5 years of my career and how each one represented one of those mentor types, and many of those great mentors are here in the DAA community so I wanted to mention them ...
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You should nominate yourself for a Quantie. I’m serious. You should. Right now. You can do it right here . You have until July 12th to do it. In fact, you only have to start the nomination and push the submit button by the 12th. The DAA will then contact the nominee to complete the nomination. What ...
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Good afternoon and greetings from London, I have attended yesterday the amazing virtual MeasureCamp Cincinatti. Congrats to everybody involved, the organisers, the sponsors, the speakers and the other attendees. I am not an expert in tax or legal matters, just a Web Analytics practitioner who was looking ...
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Resiliency Redefined

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I told myself, when I started to write this blog, that I would not stoop to a series of references involving the ‘P’ word – meaning Pandemic, while writing. After all, we have been overloaded with negative story after negative story, and one deflating article after another, about the damage the Pandemic ...
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No Layoffs Pledge

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Only a few years out of college, I was a software engineer working for one of the largest software companies in the world, Attachmate. Our Cincinnati office had 250 people; this used to be an independent company that was acquired by Seattle-headquartered Attachmate. One not-so-fine spring morning in ...
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Being a Product Manager, I have to interact with both business users and analytics professionals across different business functions every week. Recently, I had a meeting with a Head of Supply Chain Operations at a large CPG brand. During our conversation, he expressed his growing frustrations around ...
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