Blogs

No Layoffs Pledge

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Only a few years out of college, I was a software engineer working for one of the largest software companies in the world, Attachmate. Our Cincinnati office had 250 people; this used to be an independent company that was acquired by Seattle-headquartered Attachmate. One not-so-fine spring morning in ...
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Being a Product Manager, I have to interact with both business users and analytics professionals across different business functions every week. Recently, I had a meeting with a Head of Supply Chain Operations at a large CPG brand. During our conversation, he expressed his growing frustrations around ...
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Fear. Anxiety. Insecurity. Loneliness. Concern. Stress. Wow. These words—these feelings—put me in a cold sweat. Under normal circumstances, we, as human beings, experience most of these things on a daily basis (at varying degrees, of course). Those who say that they don’t… lie about other things too. ...
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As part of Adobe Summit earlier this year, Eric Matisoff and I shared some of our findings during Analytics Tribe of Mentors: Achieving Rockstar Status .  Inspired by Tribe of Mentors by Tim Ferriss, we set out to collect practical advice from industry-leading professionals on how to become ...
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DAA’s Job Descriptions , tied to the DAA Competency Framework, continues to be a resource that our members tell us is valuable to them and their organizations and teams.   This downloadable report is based on real data from members and digital analytics professionals.  We’ve taken the guesswork ...
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In these uncertain times, InfoTrust is here to assist your small business!   Together we’ll navigate these rough seas until we all come out of the storm and continue to succeed.  Check out our curated resources below: Strategic Innovation and Transformation Resources: Small ...
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It’s certainly been a challenging time for our industry and our members.   Please know that we care deeply for you all and are striving to pivot and find additional ways to add value to your DAA membership.  DAA is working hard to provide you with resources during the pandemic, be it career development, ...
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When digital analytics (née web analytics) first emerged, one of the great promises of the analog-to-digital shift was that organizations could start "tracking everything." This started on websites: "We can see every user and every page they viewed and when and in what order!" That quickly migrated to ...
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Recognition for your outstanding work as a digital analyst, team or company is Recognition for your outstanding work as a digital analyst, team or company is important. That’s what the DAA Quanties is all about. And winning a DAA Quanties Awards is a big deal! BUT… you can’t win if you don’t ...
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