Blogs

What’s expected of an analytics professional in 2020?

By Feras Alhlou posted 18 days ago
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As analytics experts, we’re expected to advance the use of data to understand and improve the world (see DAA’s mission and vision here ).  Many years ago, there was a public debate on whether analytics was easy or hard. It’s easy because you can learn as you go. It’s hard because you have to tie ...
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Five Trends and Challenges Facing Analytics Leaders

By Rusty Rahmer posted 19 days ago
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In October, at the global DAA OneConference, I was privileged to lead an elite group of analytics leaders (formally known as the DAA Corporate Member Leader Forum) through a discussion on the evolution and trends in organizational design around digital analytics and digital analytics teams. The discussion ...
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2020 State of the Association Address

By Marilee Yorchak posted 23 days ago
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2020 is here!   DAA is in the midst of strategic planning to help us carry out our mission statement: Advancing the use of data to understand and improve the digital world through professional development and community. From our humble beginnings in 2004, one thing hasn’t changed:   that all ...
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The Perks of Being a Mentor

By Mai Alowaish posted 12-18-2019
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I often think of mentoring as a chance to “Sharpen the Saw”, as Stephen Covey refers to it in his “7 Habits of Highly Effective People” book. He explains the habit as one’s need to cultivate and renew, in order to move on an upward spiral of growth and change, of continuous improvement. This 7th habit, ...
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DAA Member Benefit: The Value of Volunteering

By Marilee Yorchak posted 12-01-2019
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Volunteering with DAA is a great way to enhance your DAA membership experience, gain leadership experience, and build your personal network.   DAA lists all current volunteer opportunities on the national scale on the DAA website. All opportunities are designed to not be long-term commitments, ...
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Building CCPA on top of the GDPR – how DAA can help

By Catherine Hackney posted 11-05-2019
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Author: Aurélie Pols, Founder, Aurélie Pols and Associates The words my friend Leena has been speaking for 2 years resonate increasingly. We teach Data Protection Officers on digital data privacy at the Maastricht University faculty of law: “ You know what would be really scary from a privacy ...
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2019 DAA Quanties Winners Announced

By Marilee Yorchak posted 11-03-2019
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Many congratulations to our 2019 DAA Quanties Award Winners and Finalists! As THE association for professionals in digital analytics, it is important that we recognize and celebrate the individuals, teams, and companies that demonstrate exceptional advancements in our industry. Eight winners and ...
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Top Tips To Maximize Networking At The DAA ONE Conference

By Michelle Reeb posted 10-18-2019
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Attending the DAA ONE Conference ? Utilize these tips to quickly cultivate mutually beneficial relationships with your fellow attendees. You’re likely expecting to experience many friendly smiles, welcoming handshakes, business card trading and new LinkedIn connections. That’s all great! But ...
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The Secret Sauce to Making a Smart Digital Marketer

By Smriti Misra posted 10-14-2019
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Driving digital martech initiatives effectively . Technology has today become an indispensable part of daily life and is used for even the simplest of things like reading the morning news or navigating to work. Consumers are using technology at every step of their purchase journey to make more ...
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FAQs: New 2019 Nevada Privacy Law

By Catherine Hackney posted 10-04-2019
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By: Jodi Daniels, Founder & CEO, Red Clover Advisors The forewarned – and often dreaded – ripple effects of the GDPR are finally rolling in. After the European law went into effect in May 2018, it kicked off a tidal wave of action. In fact, California enacted its California Consumer Privacy ...
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