Blogs

Guest Blog: Big Data, Young Talent and the Future of Work

By Erin Lambertz posted 10 days ago
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Tammy Kim-Newman contributes another great piece for this month's guest blog series, with insight on big data and young talent, and what that could mean for your business. Big data means big business. As technology continues to advance, the need for data will only increase and impact the future of work. ...
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DAA Women in Analytics Needs YOU! Yes, You. You, Reading This Right Now.

By Sharon Flynn posted 27 days ago
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I am very proud to serve the DAA’s Women in Analytics community and greatly admire the contributions the members of this community have made. Recently we conducted a survey of members inviting input on the future direction of WiA, with the goal of reinvigorating the community while focusing on a few ...
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Guest Blog: Tips For Writing Job Descriptions That Attract Next Generation Talent

By Erin Lambertz posted 06-17-2021
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This month's guest blogger, Tammy Kim-Newman, focuses on how a job description can make all the difference in attracting the right talent. Read on for more... Attracting talent begins with your job posting. It’s how your company makes a first impression and needs to be great if you want to attract the ...
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The E.A.R.T.H Principle: How to Run an Enterprise Analytics Team with Less … and Stay Sane

By Sharon Flynn posted 06-11-2021
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Recently, I worked for a large financial institution on the client side, leading a global enterprise-wide team that served 12 million customers and more than 46,000 employees. My team focused on digital analytics; there were other teams actively using digital data, but we were the digital data product ...
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An Open Letter to Executives About Digital Analytics

By Adam Greco posted 05-25-2021
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The following is a reprint of a blog post I published on the Search Discovery blog that seemed to resonate with a lot of folks... Dear Executives, My name is Adam Greco, and I have been in the digital analytics field for quite a while. Perhaps we follow one another, or maybe someone on ...
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Guest Blog: Workforce Trends to Watch in 2021

By Erin Lambertz posted 05-14-2021
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Tammy Kim-Newman joins us again in this month's Guest Blogger Series for DAA with research from the University of Waterloo on 2021 workforce trends. The world of work is an ever-changing space and the changes that come with tackling global pandemic recovery mean new challenges for the workforce. As ...
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"What Your Boss Thinks You Already Know About Data Privacy" - Key takeaways from the DAA Digital Backyard Series

By Shasnika DeMel posted 05-11-2021
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Data privacy is on digital analyst’s minds these days. With the many privacy laws and changes to tracking consumer data, there’s a lot of literature to understand and a lot of changes to navigate through. In the DAA Digital Backyard Series “ What Your Boss Thinks You Already Know About Data Privacy”, ...
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Digital Data Center of Excellence, Anyone?

By Tom Arundel posted 04-13-2021
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In this post,   Tom Arundel   discusses five key areas of focus for a Digital Data Center of Excellence, and why one is key to scaling digital transformation. Tom is currently Global Learning & Insights leader at Quantum Metric, and formerly Director of Digital Product Performance at Marriott ...
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Volunteering with the DAA’s Women in Analytics mentoring program

By Lara Fisher posted 04-08-2021
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Volunteering with the DAA’s Women in Analytics mentoring program has been an eye-opening experience for me. The DAA states “ The purpose of this program is to assist mentees in improving upon professional skills over time with an end goal of advancing their careers.” Honestly, it is so much more than ...
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