Blogs

15 Years of DAA

Be the first person to like this.
A 15 year anniversary is a very significant milestone for any organization. For DAA you could make the case that this anniversary is even a little bit more important than for others.  Why?  I believe we're the only community entity that's existed for 15 years in the digital analytics industry. That ...
0 comments
Be the first person to like this.
Good evening all, Another weekend, another MeasureCamp. I was in Bratislava only a week ago indeed and I have just returned from Amsterdam where I have presented a new deck on Powershell. Now that should be something not many of you are familiar with but you really should. I got into Powershell only ...
0 comments
Be the first person to like this.
Good evening and greetings from London, It has been a while since I last posted a link to my latest MeasureCamp. This can only mean one thing, yes I will be "on tour" again but only attending MeasureCamps in Europe. Last Saturday was the first one of the year for me with Bratislava. I took the opportunity ...
1 comment
Be the first person to like this.
Members told us that they wanted to be able to beef up their digital analytics skills in specific areas – without a big time commitment or big financial investment. We listened, and along with significant member input and contributions, the new short course certificate program was developed. ...
0 comments
Be the first person to like this.
 DAA – as YOUR association – is always looking for opportunities to provide value to you as a member. How about more training for your team, and less travel? We know your team is busy, and leaving the office to attend a seminar or workshop may be difficult. So let us bring the training to you! Our ...
0 comments
2 people like this.
I really can’t believe it has been 15 years since the founding of  DAA.  From its conception at the eMetrics Summit in 2004, (now called the Marketing Analytics Summit), we have created a vibrant analytics organization of more than 5,000 professionals. I’m honored to have been a part of the founding ...
1 comment
Be the first person to like this.
DAA members repeatedly tell us that one of the most actionable member benefits is the Digital Analytics Cookbook.   This member-sourced and member-driven initiative captures effective, replicable digital analyses that can be shared, developed and implemented by our members. These digital ...
0 comments

Ask DAA Anything: Q&A

Be the first person to like this.
DAA held our first “Ask Me Anything” call for our members and not-yet members… and we all learned something! Here are some of the questions that came up:   Q:  What is new in DAA this year? A:   New programs for 2019 in DAA include the rollout of an expanded mentoring program, the next short ...
0 comments
1 person likes this.
Because DAA is data driven and member focused, the recent survey from DAA Education team provided some keen insights into your education and training needs and is helping us to formulate the offerings for 2019. The survey was sent to all current DAA members and non-members and had a total of 311 responses. ...
1 comment
2 people like this.
It’s been a busy and fruitful year for DAA – with a growing membership and new benefits to help you and your team learn, grow, and lead in our burgeoning field. THANK YOU for your membership and participation in DAA. We do so much more together to fulfill our mission of advancing the use of data ...
0 comments