Blogs

15 Years of DAA

By Rusty Rahmer posted 2 days ago
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A 15 year anniversary is a very significant milestone for any organization. For DAA you could make the case that this anniversary is even a little bit more important than for others.  Why?  I believe we're the only community entity that's existed for 15 years in the digital analytics industry. That ...
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MeasureCamp Amsterdam - Automating bring tasks with Powershell (Windows only)

By Alban Gerome posted 6 days ago
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Good evening all, Another weekend, another MeasureCamp. I was in Bratislava only a week ago indeed and I have just returned from Amsterdam where I have presented a new deck on Powershell. Now that should be something not many of you are familiar with but you really should. I got into Powershell only ...
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MeasureCamp Bratislava - The War Room - ITP 2.1 Reviewing the short term solutions and anticipating the next moves

By Alban Gerome posted 12 days ago
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Good evening and greetings from London, It has been a while since I last posted a link to my latest MeasureCamp. This can only mean one thing, yes I will be "on tour" again but only attending MeasureCamps in Europe. Last Saturday was the first one of the year for me with Bratislava. I took the opportunity ...
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DAA Member Benefit: Short Course Certificates

By Marilee Yorchak posted 21 days ago
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Members told us that they wanted to be able to beef up their digital analytics skills in specific areas – without a big time commitment or big financial investment. We listened, and along with significant member input and contributions, the new short course certificate program was developed. ...
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DAA Member Benefit: Onsite Training

By Marilee Yorchak posted 03-04-2019
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 DAA – as YOUR association – is always looking for opportunities to provide value to you as a member. How about more training for your team, and less travel? We know your team is busy, and leaving the office to attend a seminar or workshop may be difficult. So let us bring the training to you! Our ...
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15 Years Later: What Hath DAA Wrought?

By Jim Sterne posted 02-26-2019
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I really can’t believe it has been 15 years since the founding of  DAA.  From its conception at the eMetrics Summit in 2004, (now called the Marketing Analytics Summit), we have created a vibrant analytics organization of more than 5,000 professionals. I’m honored to have been a part of the founding ...
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DAA Member Benefit: Cookbook

By Marilee Yorchak posted 02-03-2019
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DAA members repeatedly tell us that one of the most actionable member benefits is the Digital Analytics Cookbook.   This member-sourced and member-driven initiative captures effective, replicable digital analyses that can be shared, developed and implemented by our members. These digital ...
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Ask DAA Anything: Q&A

By Marilee Yorchak posted 01-25-2019
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DAA held our first “Ask Me Anything” call for our members and not-yet members… and we all learned something! Here are some of the questions that came up:   Q:  What is new in DAA this year? A:   New programs for 2019 in DAA include the rollout of an expanded mentoring program, the next short ...
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DAA Education Survey – What Does it Mean for You as a Member

By Adrienne Segundo posted 01-14-2019
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Because DAA is data driven and member focused, the recent survey from DAA Education team provided some keen insights into your education and training needs and is helping us to formulate the offerings for 2019. The survey was sent to all current DAA members and non-members and had a total of 311 responses. ...
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2019 State of the Association Address

By Marilee Yorchak posted 01-07-2019
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It’s been a busy and fruitful year for DAA – with a growing membership and new benefits to help you and your team learn, grow, and lead in our burgeoning field. THANK YOU for your membership and participation in DAA. We do so much more together to fulfill our mission of advancing the use of data ...
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