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Co-Authored by Michelle Reeb, CEO of The Top Candidate and Nicole Reeb, Award Winning Author The manner in which you leave a team matters just as much, if not more, than the manner in which you join a team. Why? It’s your colleagues’ most recent impression of you at a time when you could benefit from ...
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Before jumping to the solution, lets quickly understand what is API & its usage. So, What is API? API is an interface to access information stored in database/ Data warehouse of 3rd parties Let’s try to understand it by one example. Suppose you have travel portal, where you provide flight ...
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I am excited to let you know that DAA's Essentials Series in now going to be available online.    This is an interactive, discussion-based, education program.  Join me for an informational webinar on June 26th  to learn more about this course. In this webinar I will discuss what the   Fundamentals ...
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Recognition for your outstanding work as a digital analyst, team or company is important. That’s what the DAA Quanties is all about. And winning a DAA Quanties Awards is a big deal! BUT… you can’t win if you don’t enter! Nominations are open NOW through July 19 – and best of all, all member ...
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By Don Hollander Secretary General Universal Acceptance Steering Group Since 2006 the Domain Name System (DNS) has expanded dramatically, not only fueling competition, choice and innovation, but truly enabling a multi-lingual Internet. There are now more than a 1,500 top-level domains (TLDs), ...
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Good morning all, What if you could tag your websites differently, without Adobe Analytics or Google Analytics tagging knowledge, no Angular, React or Ember skills? What if "we are going to migrate our Adobe Analytics to Google Analytics" didn't have to fill you with dread, at least from an implementation ...
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Hello everybody, I am visiting yet another European capital for my 26th MeasureCamp, my 3rd one this year. I am now in Rome, Italy for the biggest web analytics event in the country. I will be posting a link to my SlideShare deck on Saturday or Sunday but for now, this blog post is about a new group ...
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Delivered by Ingenta, Wed, 13 Feb 2019 17:54:33 Copyright: Henry Stewart Publications © Henry Stewart Publications 2054-7544 (2017) Vol. 3, 2 139–145 Applied Marketing Analytics 139 Received (in revised form): 7th June, 2017 Jacques Bughin is a senior partner at McKinsey & Company where his ...
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DAA’s Job Descriptions , tied to the DAA Competency Framework, continues to be a resource that our members tell us is valuable to them and their organizations and teams. This downloadable report is based on real data from members and digital analytics professionals. We’ve taken the guesswork ...
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15 Years of DAA

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A 15 year anniversary is a very significant milestone for any organization. For DAA you could make the case that this anniversary is even a little bit more important than for others.  Why?  I believe we're the only community entity that's existed for 15 years in the digital analytics industry. That ...
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