Blogs

Resolving to Resolve

By Jeff Burkhardt posted 6 days ago
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If you are like me, you are one of the 80% of Americans who fail to live up to their New Year’s resolutions. What was the resolution this year? Lose weight? Spend more time with the family? Save more money? Just using these three resolutions as examples; if you chose any, or all of them, you are ...
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2021 State of the Association Address

By Marilee Yorchak posted 19 days ago
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It’s quite the understatement that 2020 was a challenging and different year for everyone.   It’s my hope that DAA was able to help you as a business professional last year – be it through our town halls, our COVID resources, our career-enhancing educational offerings – and by providing a community ...
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Art of Data Recon

By Vineeta Kommineni posted 12-20-2020
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Art of Data Recon I see a number of articles on how to master data querying and manipulation, but little by way of developing data smarts. Surprising, given that a big part of discerning meaning from data comes from sleuthing (and a gentle flexing of “pester power”). The purpose of this piece is ...
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Goodbye 2020

By Jeff Burkhardt posted 12-18-2020
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Well folks, we made it. December 2020. And the holiday season is here. You feeling jolly? Are you ho-ho-hoping for the better 2021? After all, who is not? I attended a seminar recently where the speaker referred to 2020 as being “a year out of balance.” I thought to myself that is a good way, a candid ...
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5 Retail Remarketing Audiences for your Holiday Campaigns

By Barbara Kalicki posted 12-16-2020
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Holiday campaigns are top-of-mind for most marketers this time of year, and tying results to business objectives is key to success. Each customer interaction with your site can provide insights into their needs and expectations. Understanding and acting on these insights can help to drive immense value ...
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Give to Get

By Jeff Burkhardt posted 11-17-2020
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The holiday season is fast approaching and unlike any holiday season in memory, we are adjusting to maintain as much normalcy in our lives as possible. Spending time with those important and special to us, especially in business, took on a new meaning in 2020. Something as simple as sitting down and ...
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In Case You Haven’t Noticed, Your Analytics Implementation Has Grown Beyond Analytics

By Jim Bradley posted 11-09-2020
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Abstract: As our industry has grown, the analytics implementation for most organizations has expanded into a Digital Marketing Technology system of many different tools that must work together. A business-savvy and technologically strong team is necessary to design, create and maintain this complex, ...
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Being Black In America And In Data: An Update On DAA’s Anti-Racism Initiatives

By Mary Owusu posted 11-09-2020
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I didn’t know I was black… ...until I was 11 years old. It was a dark, humid day in August 1992 when my entire family (two parents and five children, ages 3 to 13) boarded an early-morning flight from Accra, Ghana to New York City. We called ourselves Ghanaians . But it wasn’t long before we realized ...
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Help Wanted

By Jeff Burkhardt posted 10-19-2020
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I am always keeping my eyes open for Business Development and Sales professionals for first PRO , but I recently escalated my plans to add to our growing IT Staffing and Recruiting practice, in preparation for 2021. You would think that finding talent for my team would be easy for someone like myself, ...
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