Blogs

Leading Through a New Kind of Burnout

By Kimberly Mosley posted 5 days ago
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You’ve made it through the summer, maybe had a chance to use some vacation time, and now you’re ready to tackle a busy fall feeling calm and refreshed, right? Well maybe?  There’s a good chance you aren’t as relaxed these days as you might like. Nor is your staff. A May 2020 report by the project ...
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Building the DAA Membership Database

By Rachel Wright posted 11 days ago
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Our Member Profile has been updated with a few questions on member demographics. These will not be part of your public profile, but will be analyzed in aggregate. If you haven’t yet, please update your profile by clicking the "Update Now" button and scrolling down to "Additional Information" for the ...
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Learning to Lead: A Personal Experience That Put My Emerging Skills to the Test

By Garrett Mark Scott posted 12 days ago
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The Request for Some Simple Tracking In my current role I manage analytics implementations for the United States division of an enterprise company. We had a request to implement tracking on 2 popups that appeared on the homepage of two seperate websites. In my mind, this should of been a piece of ...
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Turning Common Website Analytics Issues into Measurement Opportunities

By Brian Keefe posted 15 days ago
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Turning Common Website Analytics Issues into Measurement Opportunities I am just going to come out and say it: collecting website analytics data can be intimidating. It requires a level of technical know-how to implement, training to configure correctly, and experience to analyze. Platforms like ...
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Seven IT Hiring Trends For the Year Ahead

By Kimberly Mosley posted 08-12-2021
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The COVID-19 pandemic has impacted nearly every industry, fundamentally altering the way most organizations conduct daily business — and that includes how we recruit, hire, and retain IT talent. Robert Half Technology  surveyed more than 2,800 senior managers in the US to gauge the hiring and salary ...
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Digital Analytics Leaders: It's Time for Less Tracking Code and More Insights

By Tom Arundel posted 08-05-2021
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A product manager, an analyst and an engineer walk into a bar.  The product manager says, “I need insights fast.” The analyst says, “First, I need tracking requirements from the product manager so I can review them with the engineering and data QA teams.” The engineer says, “First, I need ...
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Guest Blog: Big Data, Young Talent and the Future of Work

By Erin Lambertz posted 07-15-2021
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Tammy Kim-Newman contributes another great piece for this month's guest blog series, with insight on big data and young talent, and what that could mean for your business. Big data means big business. As technology continues to advance, the need for data will only increase and impact the future of work. ...
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DAA Women in Analytics Needs YOU! Yes, You. You, Reading This Right Now.

By Sharon Flynn posted 06-28-2021
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I am very proud to serve the DAA’s Women in Analytics community and greatly admire the contributions the members of this community have made. Recently we conducted a survey of members inviting input on the future direction of WiA, with the goal of reinvigorating the community while focusing on a few ...
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Guest Blog: Tips For Writing Job Descriptions That Attract Next Generation Talent

By Erin Lambertz posted 06-17-2021
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This month's guest blogger, Tammy Kim-Newman, focuses on how a job description can make all the difference in attracting the right talent. Read on for more... Attracting talent begins with your job posting. It’s how your company makes a first impression and needs to be great if you want to attract the ...
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The E.A.R.T.H Principle: How to Run an Enterprise Analytics Team with Less … and Stay Sane

By Sharon Flynn posted 06-11-2021
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Recently, I worked for a large financial institution on the client side, leading a global enterprise-wide team that served 12 million customers and more than 46,000 employees. My team focused on digital analytics; there were other teams actively using digital data, but we were the digital data product ...
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