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When digital analytics (née web analytics) first emerged, one of the great promises of the analog-to-digital shift was that organizations could start "tracking everything." This started on websites: "We can see every user and every page they viewed and when and in what order!" That quickly migrated to ...
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Recognition for your outstanding work as a digital analyst, team or company is Recognition for your outstanding work as a digital analyst, team or company is important. That’s what the DAA Quanties is all about. And winning a DAA Quanties Awards is a big deal! BUT… you can’t win if you don’t ...
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In less than a decade the analytics industry has radically changed. Up until 2012, the DAA was actually called the WAA (Web Analytics Association). The name change was made in large part to reflect the full gamut of data that analysts deal with in marketing and optimization. The contemporary analyst ...
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DAA members repeatedly tell us that one of the most actionable member benefits is the Digital Analytics Cookbook This member-sourced and member-driven initiative captures effective, replicable digital analyses that can be shared, developed and implemented by our members. These digital analyses ...
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As promised in my previous post about the benefits of being a mentor, I'm following up with some tips that influenced my mentorship experience to have a positive and fruitful relationship with my mentees , and also gain critical skills to improve as a leader .   Set Goals Being result-oriented ...
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As analytics experts, we’re expected to advance the use of data to understand and improve the world (see DAA’s mission and vision here ).  Many years ago, there was a public debate on whether analytics was easy or hard. It’s easy because you can learn as you go. It’s hard because you have to tie ...
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In October, at the global DAA OneConference, I was privileged to lead an elite group of analytics leaders (formally known as the DAA Corporate Member Leader Forum) through a discussion on the evolution and trends in organizational design around digital analytics and digital analytics teams. The discussion ...
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2020 is here!   DAA is in the midst of strategic planning to help us carry out our mission statement: Advancing the use of data to understand and improve the digital world through professional development and community. From our humble beginnings in 2004, one thing hasn’t changed:   that all ...
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I often think of mentoring as a chance to “Sharpen the Saw”, as Stephen Covey refers to it in his “7 Habits of Highly Effective People” book. He explains the habit as one’s need to cultivate and renew, in order to move on an upward spiral of growth and change, of continuous improvement. This 7th habit, ...
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Volunteering with DAA is a great way to enhance your DAA membership experience, gain leadership experience, and build your personal network.   DAA lists all current volunteer opportunities on the national scale on the DAA website. All opportunities are designed to not be long-term commitments, ...
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