Blogs

The Secret Sauce to Making a Smart Digital Marketer

By Smriti Misra posted 3 days ago
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Driving digital martech initiatives effectively . Technology has today become an indispensable part of daily life and is used for even the simplest of things like reading the morning news or navigating to work. Consumers are using technology at every step of their purchase journey to make more ...
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FAQs: New 2019 Nevada Privacy Law

By Catherine Hackney posted 13 days ago
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By: Jodi Daniels, Founder & CEO, Red Clover Advisors The forewarned – and often dreaded – ripple effects of the GDPR are finally rolling in. After the European law went into effect in May 2018, it kicked off a tidal wave of action. In fact, California enacted its California Consumer Privacy ...
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Validating your professional knowledge, skills, and abilities (KSAs) to employers and clients

By Judy Ritland posted 13 days ago
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Have you wished for a simple way to validate your professional knowledge, skills, and abilities (KSAs)? Do you know a validation can be established quickly? Your experience in areas such as web analytics, digital analytics, business intelligence, & data mining may indicate you have what it takes ...
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DAA Member Benefit: OneConference Discount

By Marilee Yorchak posted 14 days ago
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It’s almost here!   The inaugural DAAOneConference is quickly approaching! You can still attend this don’t-miss event Oct 23-24.   Between 15 incredible sessions with thought leaders, interactive breakouts for our Women in Analytics and Corporate Member Leader Forum, the annual Quanties Awards, ...
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Maintaining Your Well-Being In A Fast-Paced Environment

By Michelle Reeb posted 15 days ago
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Do you find it difficult to maintain your well-being in a fast-paced work environment? You’re not alone. This post is inspired by conversations with professionals at this year’s Digital Analytics Hub Conference , where we identified common challenges to achieving optimal well-being and best practices ...
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DAA: 15 Years and Still Simply The Best

By Marilee Yorchak posted 21 days ago
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The best is yet to come. That phrase pops into my head whenever I think of our 15th anniversary year . The Digital Analytics Association (DAA) has ballooned to over 5,000 members from all areas of the industry: software vendors, enterprise practitioners, analytics consumers, consultants, marketing ...
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6 Brand Musts for an AI World

By Jim Sterne posted 09-05-2019
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What happens to brands when personal AI agents seek the best deals on behalf of their consumer owners? Into a cocktail shaker, mix today's focus on privacy, advances in machine learning and voice response systems, and consumers' overwhelming desire for convenience. Shake vigorously. The result is an ...
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DAA Member Benefit: Certification

By Marilee Yorchak posted 09-05-2019
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As a DAA member, you get a significant discount on the certification program that DAA offers:   the Certified Web Analyst (CWA ).      Certification sets you apart from your colleagues, and it is another way to improve your skill set to be recognized for your accomplishments.   A professional ...
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The #1 Secret Of Top Performers

By Michelle Reeb posted 08-12-2019
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Think about a time when you were performing at your peak, whether at work or in another facet of your life. Imagine that feeling of accomplishment. Now think about the hard work that you put in to accomplishing those goals. There was a lot of hard work, wasn’t there? We don’t accomplish great things ...
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Intelligent Tracking Prevention – redefining the cookie ecosystem

By Alexis Fillon posted 08-01-2019
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Originally published on the  Digital Analytics Blog  on June 5, 2019 by Chris Tighe, Editorial Manager at   AT Internet .  See the original blog post With its latest ITP system update for iOS and macOS, Safari is blazing the trail for increased privacy among the major browsers. Earlier ...
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