Blogs

The E.A.R.T.H Principle: How to Run an Enterprise Analytics Team with Less … and Stay Sane

By Sharon Flynn posted 3 days ago
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Recently, I worked for a large financial institution on the client side, leading a global enterprise-wide team that served 12 million customers and more than 46,000 employees. My team focused on digital analytics; there were other teams actively using digital data, but we were the digital data product ...
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An Open Letter to Executives About Digital Analytics

By Adam Greco posted 20 days ago
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The following is a reprint of a blog post I published on the Search Discovery blog that seemed to resonate with a lot of folks... Dear Executives, My name is Adam Greco, and I have been in the digital analytics field for quite a while. Perhaps we follow one another, or maybe someone on ...
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Guest Blog: Workforce Trends to Watch in 2021

By Erin Lambertz posted 05-14-2021
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Tammy Kim-Newman joins us again in this month's Guest Blogger Series for DAA with research from the University of Waterloo on 2021 workforce trends. The world of work is an ever-changing space and the changes that come with tackling global pandemic recovery mean new challenges for the workforce. As ...
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"What Your Boss Thinks You Already Know About Data Privacy" - Key takeaways from the DAA Digital Backyard Series

By Shasnika DeMel posted 05-11-2021
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Data privacy is on digital analyst’s minds these days. With the many privacy laws and changes to tracking consumer data, there’s a lot of literature to understand and a lot of changes to navigate through. In the DAA Digital Backyard Series “ What Your Boss Thinks You Already Know About Data Privacy”, ...
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Digital Data Center of Excellence, Anyone?

By Tom Arundel posted 04-13-2021
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In this post,   Tom Arundel   discusses five key areas of focus for a Digital Data Center of Excellence, and why one is key to scaling digital transformation. Tom is currently Global Learning & Insights leader at Quantum Metric, and formerly Director of Digital Product Performance at Marriott ...
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Volunteering with the DAA’s Women in Analytics mentoring program

By Lara Fisher posted 04-08-2021
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Volunteering with the DAA’s Women in Analytics mentoring program has been an eye-opening experience for me. The DAA states “ The purpose of this program is to assist mentees in improving upon professional skills over time with an end goal of advancing their careers.” Honestly, it is so much more than ...
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Guest Blog: Five Tips for Supporting the Next Generation of Female Leaders

By Sharon Flynn posted 03-29-2021
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I am delighted to bring you a guest blog from Tammy Kim-Newman is Business Developer and Tech Talent Specialist at the University of Waterloo, Canada’s #1 university for computer science, engineering and mathematics (Macleans 2021 University Rankings). Tammy has 10+ years supporting industry partners ...
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Getting Comfortable with Being Uncomfortable

By Jeff Burkhardt posted 03-15-2021
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I was recently asked to interview a candidate who we are entertaining to join first PRO . Business continues to be brisk, so adding talent to make us better and drive productivity is a sensible concept, though interviewing for new talent anytime is always a smart idea. This same candidate enjoyed ...
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