Blogs

Building CCPA on top of the GDPR – how DAA can help

By Catherine Hackney posted 12 days ago
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Author: Aurélie Pols, Founder, Aurélie Pols and Associates The words my friend Leena has been speaking for 2 years resonate increasingly. We teach Data Protection Officers on digital data privacy at the Maastricht University faculty of law: “ You know what would be really scary from a privacy ...
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2019 DAA Quanties Winners Announced

By Marilee Yorchak posted 14 days ago
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Many congratulations to our 2019 DAA Quanties Award Winners and Finalists! As THE association for professionals in digital analytics, it is important that we recognize and celebrate the individuals, teams, and companies that demonstrate exceptional advancements in our industry. Eight winners and ...
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Top Tips To Maximize Networking At The DAA ONE Conference

By Michelle Reeb posted 30 days ago
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Attending the DAA ONE Conference ? Utilize these tips to quickly cultivate mutually beneficial relationships with your fellow attendees. You’re likely expecting to experience many friendly smiles, welcoming handshakes, business card trading and new LinkedIn connections. That’s all great! But ...
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The Secret Sauce to Making a Smart Digital Marketer

By Smriti Misra posted 10-14-2019
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Driving digital martech initiatives effectively . Technology has today become an indispensable part of daily life and is used for even the simplest of things like reading the morning news or navigating to work. Consumers are using technology at every step of their purchase journey to make more ...
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FAQs: New 2019 Nevada Privacy Law

By Catherine Hackney posted 10-04-2019
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By: Jodi Daniels, Founder & CEO, Red Clover Advisors The forewarned – and often dreaded – ripple effects of the GDPR are finally rolling in. After the European law went into effect in May 2018, it kicked off a tidal wave of action. In fact, California enacted its California Consumer Privacy ...
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Validating your professional knowledge, skills, and abilities (KSAs) to employers and clients

By Judy Ritland posted 10-03-2019
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Have you wished for a simple way to validate your professional knowledge, skills, and abilities (KSAs)? Do you know a validation can be established quickly? Your experience in areas such as web analytics, digital analytics, business intelligence, & data mining may indicate you have what it takes ...
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DAA Member Benefit: OneConference Discount

By Marilee Yorchak posted 10-02-2019
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It’s almost here!   The inaugural DAAOneConference is quickly approaching! You can still attend this don’t-miss event Oct 23-24.   Between 15 incredible sessions with thought leaders, interactive breakouts for our Women in Analytics and Corporate Member Leader Forum, the annual Quanties Awards, ...
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Maintaining Your Well-Being In A Fast-Paced Environment

By Michelle Reeb posted 10-02-2019
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Do you find it difficult to maintain your well-being in a fast-paced work environment? You’re not alone. This post is inspired by conversations with professionals at this year’s Digital Analytics Hub Conference , where we identified common challenges to achieving optimal well-being and best practices ...
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DAA: 15 Years and Still Simply The Best

By Marilee Yorchak posted 09-26-2019
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The best is yet to come. That phrase pops into my head whenever I think of our 15th anniversary year . The Digital Analytics Association (DAA) has ballooned to over 5,000 members from all areas of the industry: software vendors, enterprise practitioners, analytics consumers, consultants, marketing ...
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6 Brand Musts for an AI World

By Jim Sterne posted 09-05-2019
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What happens to brands when personal AI agents seek the best deals on behalf of their consumer owners? Into a cocktail shaker, mix today's focus on privacy, advances in machine learning and voice response systems, and consumers' overwhelming desire for convenience. Shake vigorously. The result is an ...
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