Blogs

Guest Blog: Classic Marketing Methods That Your Business Should Be Using

By Erin Lambertz posted yesterday
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As technology has continued to advance, many classic marketing methods have started to go the way of the dodo. We’re here to tell you that they shouldn’t go extinct just yet. There are quite a few traditional marketing methods that your business should be using that still work. Don’t believe us? Keep ...
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2022 State of the Association

By Kimberly Mosley posted 12 days ago
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Happy New Year! It is 2022, and here we are - ringing in the new year and taking a few minutes to reflect on the old. At this time last year, with the release of vaccines and reopening of businesses, we thought 2021 would be a return to something close to normal. But the virus would not cooperate with ...
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Build Remote Culture with Purpose - Tactical Leadership Advice

By Garrett Mark Scott posted 09-30-2021
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The General Problem While working in remote conditions, many interactions with co-workers can feel very transactional. This is not terrible, but far from inspiring. The casual water cooler talks don't happen anymore, and many people are burnt out from the “Team Social Hour" meetings. We have all ...
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Leading Through a New Kind of Burnout

By Kimberly Mosley posted 09-13-2021
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You’ve made it through the summer, maybe had a chance to use some vacation time, and now you’re ready to tackle a busy fall feeling calm and refreshed, right? Well maybe?  There’s a good chance you aren’t as relaxed these days as you might like. Nor is your staff. A May 2020 report by the project ...
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Building the DAA Membership Database

By Rachel Wright posted 09-07-2021
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Our Member Profile has been updated with a few questions on member demographics. These will not be part of your public profile, but will be analyzed in aggregate. If you haven’t yet, please update your profile by clicking the "Update Now" button and scrolling down to "Additional Information" for the ...
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Learning to Lead: A Personal Experience That Put My Emerging Skills to the Test

By Garrett Mark Scott posted 09-06-2021
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The Request for Some Simple Tracking In my current role I manage analytics implementations for the United States division of an enterprise company. We had a request to implement tracking on 2 popups that appeared on the homepage of two seperate websites. In my mind, this should of been a piece of ...
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Turning Common Website Analytics Issues into Measurement Opportunities

By Brian Keefe posted 09-03-2021
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Turning Common Website Analytics Issues into Measurement Opportunities I am just going to come out and say it: collecting website analytics data can be intimidating. It requires a level of technical know-how to implement, training to configure correctly, and experience to analyze. Platforms like ...
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Seven IT Hiring Trends For the Year Ahead

By Kimberly Mosley posted 08-12-2021
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The COVID-19 pandemic has impacted nearly every industry, fundamentally altering the way most organizations conduct daily business — and that includes how we recruit, hire, and retain IT talent. Robert Half Technology  surveyed more than 2,800 senior managers in the US to gauge the hiring and salary ...
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Digital Analytics Leaders: It's Time for Less Tracking Code and More Insights

By Tom Arundel posted 08-05-2021
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A product manager, an analyst and an engineer walk into a bar.  The product manager says, “I need insights fast.” The analyst says, “First, I need tracking requirements from the product manager so I can review them with the engineering and data QA teams.” The engineer says, “First, I need ...
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Guest Blog: Big Data, Young Talent and the Future of Work

By Erin Lambertz posted 07-15-2021
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Tammy Kim-Newman contributes another great piece for this month's guest blog series, with insight on big data and young talent, and what that could mean for your business. Big data means big business. As technology continues to advance, the need for data will only increase and impact the future of work. ...
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