Blogs

DAA Member Benefit: Cookbook

By Marilee Yorchak posted 18 days ago
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DAA members repeatedly tell us that one of the most actionable member benefits is the Digital Analytics Cookbook.   This member-sourced and member-driven initiative captures effective, replicable digital analyses that can be shared, developed and implemented by our members. These digital ...
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Ask DAA Anything: Q&A

By Marilee Yorchak posted 26 days ago
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DAA held our first “Ask Me Anything” call for our members and not-yet members… and we all learned something! Here are some of the questions that came up:   Q:  What is new in DAA this year? A:   New programs for 2019 in DAA include the rollout of an expanded mentoring program, the next short ...
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DAA Education Survey – What Does it Mean for You as a Member

By Adrienne Segundo posted 01-14-2019
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Because DAA is data driven and member focused, the recent survey from DAA Education team provided some keen insights into your education and training needs and is helping us to formulate the offerings for 2019. The survey was sent to all current DAA members and non-members and had a total of 311 responses. ...
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2019 State of the Association Address

By Marilee Yorchak posted 01-07-2019
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It’s been a busy and fruitful year for DAA – with a growing membership and new benefits to help you and your team learn, grow, and lead in our burgeoning field. THANK YOU for your membership and participation in DAA. We do so much more together to fulfill our mission of advancing the use of data ...
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Demystifying Data Science: Data Wrangling

By Ian Thomas posted 12-06-2018
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Ask any Data Scientist and they will tell you that the process of 'wrangling' (loading, understanding and preparing) data represents the lion's share of their workload – often up to as much as 80% . However, that number is not as alarming as it may at first seem. To understand why, let me tell you ...
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Notes from TED Women 2018

By Kajoli Tankha posted 12-06-2018
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Back from TED Women last week. I have talked to each of you about equality issues in some shape or form and thought you may find this interesting. There were talks from those who are being the light in terrible darkness. (bits of them listed below) There were other bits, difficult to summarize into ...
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Directors' Cut - December 2018

By Rusty Rahmer posted 12-05-2018
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Our November Board of Directors (BoD) meeting is officially in the books! Thought I’d appeal to the analyst in you and frame my thoughts/takeaways around some key numbers/metrics! Spoiler Alert : I’m about to let a few “cats out of the bag” so you have to promise to forget your source! ...
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From web analytics practitioner to Chief Data Officer. What could be the career path?

By Alban Gerome posted 12-04-2018
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Good evening all, It has been a few months since I last posted here. I am based in London where I have spent most of my career as either a web developer or a web analytics practitioner. I have now over 6 years' experience in database, server-side and front-end development but more recently, an additional ...
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DAA Member Benefit: Volunteering

By Marilee Yorchak posted 12-03-2018
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Volunteering with DAA is a great way to enhance your DAA membership experience, gain leadership experience, and build your personal network.   DAA lists all current volunteer opportunities on the national scale on the DAA website. All opportunities are designed as short-term commitments ...
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Directors Cut - November 2018

By Rusty Rahmer posted 11-13-2018
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Fall is annual strategic planning season for many companies, and the DAA is no exception. We’re fresh off our October Board of Directors meetings where the focus was 2019 strategic planning so I thought I’d share some highlights from the day and half session… ·          DAA Membership continues ...
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