Blogs

#BreakTheStigma - May is Mental Health Awareness Month

By Alvaro Rivera posted 05-02-2022
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#BreakTheStigma - May is Mental Health Awareness Month Introduction: Mental health in Tech Fostering mental wellness for employees in tech companies benefits everyone including clients. However, it’s not an easy task to check off. Mental health is something that needs to be worked on ...
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History and Forming of the DAA Implementation Task Force

By Garrett Mark Scott posted 03-14-2022
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This article is written to serve as a documentation of the implementation journey our members have been on and serves as a testament of the DAA DNA. Any member in our organization can make a difference and rise as an organic leader. Our Implementation Task Force Recruitment Form . ...
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What lies ahead? Musings of a digital (analytics) native

By Ashmita Saha posted 02-24-2022
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There is never a dull moment for digital natives. This ever-changing landscape of seismic market shifts, new technologies and a dramatically accelerated pace of movement holds us forever on our toes; grey (and ‘greying’) cells actively trying to consume and understand our surrounding dynamics. Standing ...
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Guest Blog: Classic Marketing Methods That Your Business Should Be Using

By Erin Lambertz posted 01-18-2022
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As technology has continued to advance, many classic marketing methods have started to go the way of the dodo. We’re here to tell you that they shouldn’t go extinct just yet. There are quite a few traditional marketing methods that your business should be using that still work. Don’t believe us? Keep ...
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2022 State of the Association

By Kimberly Mosley posted 01-07-2022
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Happy New Year! It is 2022, and here we are - ringing in the new year and taking a few minutes to reflect on the old. At this time last year, with the release of vaccines and reopening of businesses, we thought 2021 would be a return to something close to normal. But the virus would not cooperate with ...
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Build Remote Culture with Purpose - Tactical Leadership Advice

By Garrett Mark Scott posted 09-30-2021
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The General Problem While working in remote conditions, many interactions with co-workers can feel very transactional. This is not terrible, but far from inspiring. The casual water cooler talks don't happen anymore, and many people are burnt out from the “Team Social Hour" meetings. We have all ...
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Leading Through a New Kind of Burnout

By Kimberly Mosley posted 09-13-2021
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You’ve made it through the summer, maybe had a chance to use some vacation time, and now you’re ready to tackle a busy fall feeling calm and refreshed, right? Well maybe? There’s a good chance you aren’t as relaxed these days as you might like. Nor is your staff. A May 2020 report by the project management ...
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Building the DAA Membership Database

By Rachel Wright posted 09-07-2021
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Our Member Profile has been updated with a few questions on member demographics. These will not be part of your public profile, but will be analyzed in aggregate. If you haven’t yet, please update your profile by clicking the "Update Now" button and scrolling down to "Additional Information" for the ...
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Learning to Lead: A Personal Experience That Put My Emerging Skills to the Test

By Garrett Mark Scott posted 09-06-2021
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The Request for Some Simple Tracking In my current role I manage analytics implementations for the United States division of an enterprise company. We had a request to implement tracking on 2 popups that appeared on the homepage of two seperate websites. In my mind, this should of been a piece of ...
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Turning Common Website Analytics Issues into Measurement Opportunities

By Brian Keefe posted 09-03-2021
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Turning Common Website Analytics Issues into Measurement Opportunities I am just going to come out and say it: collecting website analytics data can be intimidating. It requires a level of technical know-how to implement, training to configure correctly, and experience to analyze. Platforms like ...
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