Blogs

#BreakTheStigma - May is Mental Health Awareness Month

By Alvaro Rivera posted 05-02-2022
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#BreakTheStigma - May is Mental Health Awareness Month Introduction: Mental health in Tech ...
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History and Forming of the DAA Implementation Task Force

By Garrett Mark Scott posted 03-14-2022
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This article is written to serve as a documentation of the implementation journey our members have been ...
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What lies ahead? Musings of a digital (analytics) native

By Ashmita Saha posted 02-24-2022
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There is never a dull moment for digital natives. This ever-changing landscape of seismic market shifts, ...
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Guest Blog: Classic Marketing Methods That Your Business Should Be Using

By Erin Lambertz posted 01-18-2022
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As technology has continued to advance, many classic marketing methods have started to go the way of ...
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2022 State of the Association

By Kimberly Mosley posted 01-07-2022
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Happy New Year! It is 2022, and here we are - ringing in the new year and taking a few minutes to reflect ...
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Build Remote Culture with Purpose - Tactical Leadership Advice

By Garrett Mark Scott posted 09-30-2021
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The General Problem While working in remote conditions, many interactions with co-workers can feel ...
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Leading Through a New Kind of Burnout

By Kimberly Mosley posted 09-13-2021
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You’ve made it through the summer, maybe had a chance to use some vacation time, and now you’re ready ...
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Building the DAA Membership Database

By Rachel Wright posted 09-07-2021
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Our Member Profile has been updated with a few questions on member demographics. These will not be part ...
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Learning to Lead: A Personal Experience That Put My Emerging Skills to the Test

By Garrett Mark Scott posted 09-06-2021
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The Request for Some Simple Tracking In my current role I manage analytics implementations for the ...
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Turning Common Website Analytics Issues into Measurement Opportunities

By Brian Keefe posted 09-03-2021
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Turning Common Website Analytics Issues into Measurement Opportunities I am just going to come out ...
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Seven IT Hiring Trends For the Year Ahead

By Kimberly Mosley posted 08-12-2021
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The COVID-19 pandemic has impacted nearly every industry, fundamentally altering the way most organizations ...
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Digital Analytics Leaders: It's Time for Less Tracking Code and More Insights

By Tom Arundel posted 08-05-2021
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A product manager, an analyst and an engineer walk into a bar. The product manager says, “I need ...
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Guest Blog: Big Data, Young Talent and the Future of Work

By Erin Lambertz posted 07-15-2021
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Tammy Kim-Newman contributes another great piece for this month's guest blog series, with insight on ...
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DAA Women in Analytics Needs YOU! Yes, You. You, Reading This Right Now.

By Sharon Flynn posted 06-28-2021
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I am very proud to serve the DAA’s Women in Analytics community and greatly admire the contributions ...
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Guest Blog: Tips For Writing Job Descriptions That Attract Next Generation Talent

By Erin Lambertz posted 06-17-2021
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This month's guest blogger, Tammy Kim-Newman, focuses on how a job description can make all the difference ...
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The E.A.R.T.H Principle: How to Run an Enterprise Analytics Team with Less … and Stay Sane

By Sharon Flynn posted 06-11-2021
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Recently, I worked for a large financial institution on the client side, leading a global enterprise-wide ...
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An Open Letter to Executives About Digital Analytics

By Adam Greco posted 05-25-2021
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The following is a reprint of a blog post I published on the Search Discovery blog that seemed to resonate ...
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Guest Blog: Workforce Trends to Watch in 2021

By Erin Lambertz posted 05-14-2021
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Tammy Kim-Newman joins us again in this month's Guest Blogger Series for DAA with research from the University ...
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"What Your Boss Thinks You Already Know About Data Privacy" - Key takeaways from the DAA Digital Backyard Series

By Shasnika DeMel posted 05-11-2021
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Data privacy is on digital analyst’s minds these days. With the many privacy laws and changes to tracking ...
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