Blogs

The E.A.R.T.H Principle: How to Run an Enterprise Analytics Team with Less … and Stay Sane

By Sharon Flynn posted 3 days ago
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Recently, I worked for a large financial institution on the client side, leading a global enterprise-wide ...
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An Open Letter to Executives About Digital Analytics

By Adam Greco posted 20 days ago
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The following is a reprint of a blog post I published on the Search Discovery blog that seemed to resonate ...
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Guest Blog: Workforce Trends to Watch in 2021

By Erin Lambertz posted 05-14-2021
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Tammy Kim-Newman joins us again in this month's Guest Blogger Series for DAA with research from the University ...
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"What Your Boss Thinks You Already Know About Data Privacy" - Key takeaways from the DAA Digital Backyard Series

By Shasnika DeMel posted 05-11-2021
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Data privacy is on digital analyst’s minds these days. With the many privacy laws and changes to tracking ...
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Digital Data Center of Excellence, Anyone?

By Tom Arundel posted 04-13-2021
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In this post,   Tom Arundel   discusses five key areas of focus for a Digital Data Center of Excellence, ...
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Volunteering with the DAA’s Women in Analytics mentoring program

By Lara Fisher posted 04-08-2021
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Volunteering with the DAA’s Women in Analytics mentoring program has been an eye-opening experience for ...
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Guest Blog: Five Tips for Supporting the Next Generation of Female Leaders

By Sharon Flynn posted 03-29-2021
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I am delighted to bring you a guest blog from Tammy Kim-Newman is Business Developer and Tech Talent ...
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Getting Comfortable with Being Uncomfortable

By Jeff Burkhardt posted 03-15-2021
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I was recently asked to interview a candidate who we are entertaining to join first PRO . Business ...
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Should I stay or should I go now? Switching Jobs in a Pandemic

By Sharon Flynn posted 03-10-2021
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“Are you insane?” This was the reaction I received when I moved jobs, from client-side to an agency, ...
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I am Hot Over Being Frosty

By Jeff Burkhardt posted 02-18-2021
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For nearly the past three years in Philly, it has almost never snowed. I like it when it snows. Watching ...
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Recall the Brownies

By Vineeta Kommineni posted 02-12-2021
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Eric Weber made an impassioned post on LinkedIn yesterday: "Something that drives me crazy about statistics: ...
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Gold Standards for Gender Equality in Tech

By Mai Alowaish posted 02-08-2021
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So many of us have been busy recently getting our organizations (or our clients) certified for GDPR, ...
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Resolving to Resolve

By Jeff Burkhardt posted 01-18-2021
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If you are like me, you are one of the 80% of Americans who fail to live up to their New Year’s resolutions. ...
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2021 State of the Association Address

By Marilee Yorchak posted 01-05-2021
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It’s quite the understatement that 2020 was a challenging and different year for everyone.   It’s my ...
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Art of Data Recon

By Vineeta Kommineni posted 12-20-2020
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I see a number of articles on how to master data querying and manipulation, but little by way of developing ...
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Goodbye 2020

By Jeff Burkhardt posted 12-18-2020
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Well folks, we made it. December 2020. And the holiday season is here. You feeling jolly? Are you ho-ho-hoping ...
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5 Retail Remarketing Audiences for your Holiday Campaigns

By Barbara Kalicki posted 12-16-2020
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Holiday campaigns are top-of-mind for most marketers this time of year, and tying results to business ...
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