Blogs

The Biggest Promise of Digital Data Is Going Away (and That's Okay)

By Tim Wilson posted yesterday
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When digital analytics (née web analytics) first emerged, one of the great promises of the analog-to-digital ...
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DAA Member Benefit: Free Quanties Entries

By Marilee Yorchak posted 23 days ago
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Recognition for your outstanding work as a digital analyst, team or company is Recognition for your ...
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Connecting the Dots between Web, App and more…

By Mai Alowaish posted 02-26-2020
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In less than a decade the analytics industry has radically changed. Up until 2012, the DAA was actually ...
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DAA Member Benefit: Digital Analytics Cookbook

By Marilee Yorchak posted 02-02-2020
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DAA members repeatedly tell us that one of the most actionable member benefits is the Digital Analytics ...
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Tips for a Fruitful Mentorship Experience

By Mai Alowaish posted 01-28-2020
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As promised in my previous post about the benefits of being a mentor, I'm following up with some tips ...
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What’s expected of an analytics professional in 2020?

By Feras Alhlou posted 01-08-2020
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As analytics experts, we’re expected to advance the use of data to understand and improve the world ...
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Five Trends and Challenges Facing Analytics Leaders

By Rusty Rahmer posted 01-07-2020
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In October, at the global DAA OneConference, I was privileged to lead an elite group of analytics leaders ...
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2020 State of the Association Address

By Marilee Yorchak posted 01-03-2020
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2020 is here!   DAA is in the midst of strategic planning to help us carry out our mission statement: ...
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The Perks of Being a Mentor

By Mai Alowaish posted 12-18-2019
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I often think of mentoring as a chance to “Sharpen the Saw”, as Stephen Covey refers to it in his “7 ...
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DAA Member Benefit: The Value of Volunteering

By Marilee Yorchak posted 12-01-2019
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Volunteering with DAA is a great way to enhance your DAA membership experience, gain leadership experience, ...
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Building CCPA on top of the GDPR – how DAA can help

By Catherine Hackney posted 11-05-2019
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Author: Aurélie Pols, Founder, Aurélie Pols and Associates The words my friend Leena has been speaking ...
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2019 DAA Quanties Winners Announced

By Marilee Yorchak posted 11-03-2019
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Many congratulations to our 2019 DAA Quanties Award Winners and Finalists! As THE association for ...
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Top Tips To Maximize Networking At The DAA ONE Conference

By Michelle Reeb posted 10-18-2019
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Attending the DAA ONE Conference ? Utilize these tips to quickly cultivate mutually beneficial ...
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The Secret Sauce to Making a Smart Digital Marketer

By Smriti Misra posted 10-14-2019
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Driving digital martech initiatives effectively . Technology has today become an indispensable ...
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FAQs: New 2019 Nevada Privacy Law

By Catherine Hackney posted 10-04-2019
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By: Jodi Daniels, Founder & CEO, Red Clover Advisors The forewarned – and often dreaded – ripple ...
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Validating your professional knowledge, skills, and abilities (KSAs) to employers and clients

By Judy Ritland posted 10-03-2019
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Have you wished for a simple way to validate your professional knowledge, skills, and abilities (KSAs)? ...
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DAA Member Benefit: OneConference Discount

By Marilee Yorchak posted 10-02-2019
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It’s almost here!   The inaugural DAAOneConference is quickly approaching! You can still attend ...
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Maintaining Your Well-Being In A Fast-Paced Environment

By Michelle Reeb posted 10-02-2019
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Do you find it difficult to maintain your well-being in a fast-paced work environment? You’re not alone. ...
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DAA: 15 Years and Still Simply The Best

By Marilee Yorchak posted 09-26-2019
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The best is yet to come. That phrase pops into my head whenever I think of our 15th anniversary year ...
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6 Brand Musts for an AI World

By Jim Sterne posted 09-05-2019
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What happens to brands when personal AI agents seek the best deals on behalf of their consumer owners? ...
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