Blogs

No Layoffs Pledge

By Alex Yastrebenetsky posted 7 days ago
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Only a few years out of college, I was a software engineer working for one of the largest software companies ...
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Lack of Product Mindset is a show-stopper to the Insights-First culture

By Sushant Ajmani posted 10 days ago
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Being a Product Manager, I have to interact with both business users and analytics professionals across ...
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Fear. Anxiety. Insecurity. Loneliness. Concern. Stress. These Words – These Feelings – Put Me in a Cold Sweat.

By Alex Yastrebenetsky posted 29 days ago
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Fear. Anxiety. Insecurity. Loneliness. Concern. Stress. Wow. These words—these feelings—put me in a ...
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Analytics Tribe Presents: Advance your career during quarantine by reading these books

By Jennifer Yacenda posted 30 days ago
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As part of Adobe Summit earlier this year, Eric Matisoff and I shared some of our findings during ...
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DAA Member Benefit: Job Descriptions

By Marilee Yorchak posted 30 days ago
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DAA’s Job Descriptions , tied to the DAA Competency Framework, continues to be a resource that our ...
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Free Resources for Small Businesses from the InfoTrust Team

By Barbara Kalicki posted 04-14-2020
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In these uncertain times, InfoTrust is here to assist your small business!   Together we’ll navigate ...
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DAA's Help for Our Members......

By Marilee Yorchak posted 04-02-2020
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It’s certainly been a challenging time for our industry and our members.   Please know that we care ...
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The Biggest Promise of Digital Data Is Going Away (and That's Okay)

By Tim Wilson posted 03-27-2020
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When digital analytics (née web analytics) first emerged, one of the great promises of the analog-to-digital ...
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DAA Member Benefit: Free Quanties Entries

By Marilee Yorchak posted 03-05-2020
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Recognition for your outstanding work as a digital analyst, team or company is Recognition for your ...
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Connecting the Dots between Web, App and more…

By Mai Alowaish posted 02-26-2020
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In less than a decade the analytics industry has radically changed. Up until 2012, the DAA was actually ...
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DAA Member Benefit: Digital Analytics Cookbook

By Marilee Yorchak posted 02-02-2020
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DAA members repeatedly tell us that one of the most actionable member benefits is the Digital Analytics ...
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Tips for a Fruitful Mentorship Experience

By Mai Alowaish posted 01-28-2020
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As promised in my previous post about the benefits of being a mentor, I'm following up with some tips ...
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What’s expected of an analytics professional in 2020?

By Feras Alhlou posted 01-08-2020
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As analytics experts, we’re expected to advance the use of data to understand and improve the world ...
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Five Trends and Challenges Facing Analytics Leaders

By Rusty Rahmer posted 01-07-2020
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In October, at the global DAA OneConference, I was privileged to lead an elite group of analytics leaders ...
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2020 State of the Association Address

By Marilee Yorchak posted 01-03-2020
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2020 is here!   DAA is in the midst of strategic planning to help us carry out our mission statement: ...
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The Perks of Being a Mentor

By Mai Alowaish posted 12-18-2019
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I often think of mentoring as a chance to “Sharpen the Saw”, as Stephen Covey refers to it in his “7 ...
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DAA Member Benefit: The Value of Volunteering

By Marilee Yorchak posted 12-01-2019
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Volunteering with DAA is a great way to enhance your DAA membership experience, gain leadership experience, ...
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Building CCPA on top of the GDPR – how DAA can help

By Catherine Hackney posted 11-05-2019
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Author: Aurélie Pols, Founder, Aurélie Pols and Associates The words my friend Leena has been speaking ...
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2019 DAA Quanties Winners Announced

By Marilee Yorchak posted 11-03-2019
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Many congratulations to our 2019 DAA Quanties Award Winners and Finalists! As THE association for ...
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