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Digital Analytics Recipes

  • Introduction:    This recipe provides a quick guide as to why precision and recall are important metrics for marketers when dealing with a classification problem such as identifying key customers for building audiences. Analysis ...

  • Introduction:    In this guide, I'll explain to you the easiest way how to move from Enhanced E-commerce tracking to Google Analytics 4 e-commerce tracking with Google Tag Manager using the current dataLayer set up. This post is inspired by: ...

  • Introduction:   Analyzing customer journey with advanced segmentation and event conditions in Indicative with a BigQuery event dataset (source Firebase BigQuery extract). This recipe is inspired by my magic tricks article on Medium .  Analysis ...

  • Introduction:    In this guide, I'll explain to you the easiest way to track  Core Web Vitals (if you don't know what Core Web Vitas are, click here)  i.e. metrics that are the new ranking factor in SEO for Google. This post is inspired by: ...

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