Login and customize your profile
Join your local chapter
Learn from the Open Forum discussions
Check out new Digital Analytics Recipes
Not a member? Join DAA today!
Originating Authors: Rishav Haldar, Lovely Singh, Jayashree J, Nabler Introduction - Is Analytics tracking implemented on your site? How well is the data being captured? Are you following the best practices in ensuring data quality? ...
Introduction: We have reached the age, where an organisation's data is its foundation. As data grows in volumes, managing data efficiently becomes a primary business obligation. In the past decade, or before that, data governance was just a good thing ...
Introduction Major Search engines like Google offers a unique feature with which the users get the ability to directly access the files present in a website. This also helps the businesses by providing the information to the customers as quickly as ...
Introduction: Customer Lifetime Value (CLV) is a monetary value that shows the amount of revenue a customer will provide the business over a lifetime of their relationship. Predictive CLV is calculated using business specific regression models that ...
There’s a lot of buzz about Data Science these days, and especially its super-cool ...
Last year I had the opportunity to participate in the Women in Analytics Mentoring ...