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DAA Digital Analytics Recipes - Summaries

  • Introduction:  Well designed and thought out campaigns can help companies increase the brand awareness, reputation, traffic or sales among other benefits. Investment on campaigns need to be evaluated and tagging them can lead us to some valuable ...

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  • DAA has formally announced the winners of the Digital Analytics Cookbook Challenge that took place from June to early September, 2017 in this press release . Congratulations to the winners, Jean-Philippe Jover of AT Internet and Abhinav Sharma ...

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    Top Navigation Analysis

    Originating Authors: Cory Lowe | Data C ollection Specialist, CWA | Evolytics Chase Porter | Associate Director of Marketing Analytics | Evolytics Introduction: This recipe will help analysts determine which top navigation links ...

  • Why this is important? We know that especially when it comes to travel and hospitality sector, users refer multiple websites and use multiple channels (meta search, OTAs etc.) before actually zeroing down on a purchase.  On average, package ...

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