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Digital Analytics Recipes

  • Introduction:  For most of the websites, organic channel plays a pivotal role both interms of volume and optimization effort. For this reason, we need to make sure that the analysis on the channel is holistic. It is not enough that we look at only GA ...

  • Analysis Overview/Introduction: This recipe explains the procedure of extracting Google Analytics data in R. Digital analysts are always concerned about the time spent in actual analysis rather than doing repetitive work. On this note, “googleAnalyticsR” ...

  • Introduction The home page is typically the main gateway page for your site. It's the first impression that your visitors will have of your site. Its role is to showcase your offerings, your value proposition and provide quick access to the most popular ...

  • Originating Authors Lovely Singh, Neha Paul, Nabler Introduction: Do you know what percentage of your shoppers abandon their cart? if not, you are missing out on a huge amount of revenue. In the Web Analytics world, this is known as potential ...


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