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Digital Analytics Recipes

  • Introduction:    This recipe provides a quick guide as to why precision and recall are important metrics for marketers when dealing with a classification problem such as identifying key customers for building audiences. Analysis ...

  • Introduction:    In this guide, I'll explain to you the easiest way how to move from Enhanced E-commerce tracking to Google Analytics 4 e-commerce tracking with Google Tag Manager using the current dataLayer set up. This post is inspired by: ...

  • Introduction:   Analyzing customer journey with advanced segmentation and event conditions in Indicative with a BigQuery event dataset (source Firebase BigQuery extract). This recipe is inspired by my magic tricks article on Medium .  Analysis ...

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