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DAA Digital Analytics Recipes - Summaries

  • Introduction Customer engagement as a metric in e-commerce businesses is somewhat underrated. Deserving attention is not given to this when compared to the final conversion or a sale. The customer engagement touch points aka micro conversions, that ...

  • Introduction:  Well designed and thought out campaigns can help companies increase the brand awareness, reputation, traffic or sales among other benefits. Investment on campaigns need to be evaluated and tagging them can lead us to some valuable ...

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  • DAA has formally announced the winners of the Digital Analytics Cookbook Challenge that took place from June to early September, 2017 in this press release . Congratulations to the winners, Jean-Philippe Jover of AT Internet and Abhinav Sharma ...

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    Top Navigation Analysis

    Originating Authors: Cory Lowe | Data C ollection Specialist, CWA | Evolytics Chase Porter | Associate Director of Marketing Analytics | Evolytics Introduction: This recipe will help analysts determine which top navigation links ...


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