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Ask DAA Anything: Q&A

DAA held our first “Ask Me Anything” call for our members and not-yet members… and we all learned something! Here are some of the questions that came up: Q: What is new in DAA this year? A: New programs for 2019 in DAA include the rollout of an expanded mentoring program, the next...

Marilee Yorchak's profile image

Blog Entry
2019 State of the Association Address

It’s been a busy and fruitful year for DAA – with a growing membership and new benefits to help you and your team learn, grow, and lead in our burgeoning field. THANK YOU for your membership and participation in DAA. We do so much more together to fulfill our mission of advancing the use of...

Marilee Yorchak's profile image

Blog Entry
Directors' Cut - December 2018

Our November Board of Directors (BoD) meeting is officially in the books! Thought I’d appeal to the analyst in you and frame my thoughts/takeaways around some key numbers/metrics! Spoiler Alert : I’m about to let a few “cats out of the bag” so you have to promise to forget your source! ...

Rusty Rahmer's profile image

Blog Entry
Directors Cut - November 2018

Fall is annual strategic planning season for many companies, and the DAA is no exception. We’re fresh off our October Board of Directors meetings where the focus was 2019 strategic planning so I thought I’d share some highlights from the day and half session… · DAA Membership...

Rusty Rahmer's profile image

Blog Entry
Introducing DAA's Digital Analytics Cookbook!

The Digital Analytics Association (DAA) is officially kicking off a new initiative that we are calling the Digital Analytics Cookbook! The following provides some background information on this new initiative and how you can participate. Nutshell Overview What recipes are: Step-by-step...


Blog Entry
15 Years Later: What Hath DAA Wrought?

I really can’t believe it has been 15 years since the founding of DAA. From its conception at the eMetrics Summit in 2004, (now called the Marketing Analytics Summit), we have created a vibrant analytics organization of more than 5,000 professionals. I’m honored to have been a part of the...

Jim Sterne's profile image

Blog Entry
DAA 2018 State of the Association Address

My annual “State of the Association” address to you as a member of DAA is what I hope I am to you – honest, transparent, and encouraging. First of all – THANK YOU for your membership and participation in DAA. As a collective group we can do so much more together to fulfill our mission...

Marilee Yorchak's profile image