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How to create your own analytics power tools like an artisan

Good morning everybody, Here in London, we were greeted yesterday morning with a little snow as some of us were on our merry way to MeasureCamp London XII. I have presented a session yesterday about a small QA tool I have written. Now, rather than just doing a demo of the tool, I thought it...


Blog Entry
What Every Digital Marketer, Product Manager, and Content Owner Needs to Know About Digital Data Quality

How do you get clear and actionable insights to improve the performance of your digital marketing campaigns, increase customer engagement with content, or build revenue from your online shopping cart? It’s likely that you have a set of reports, dashboards and analyses that you use to monitor...


Analytics Recipes
Leveraging User ID / Visitor ID

Originating Author: Vivek S V & Jayanth Kanala, Nabler Introduction: In the language of an analytics tool, a device/cookie is a customer. But the real world is so different. A customer can visit your website through multiple devices and channels but still, he needs to...


Analytics Recipes
Efficient click tracking code (Javascript)

Originating Author: Prabhat Kushwaha, Arun Kumar P & Jayanth Kanala, Nabler Introduction: Have you ever wondered if there is an effective way to measure how users are interacting on a web page ? How visitors are engaging by clicking on various navigation items, CTA buttons,...


Analytics Recipes
Mapping utm tracking into another analytics tool

Originating Author: JP Jover Experience Level: advanced – you need to have a good understanding of campaign tagging and tracking on both solutions. Introduction: When transitioning from a free analytics solution to an enterprise-level one, guaranteeing an uninterrupted minimum level...


Blog Entry
How to Tame the Data Beast: Building a Data Warehouse

Many enterprise-sized businesses use legacy systems, such as Microsoft Excel, to collect, cleanse, store, and analyze data from separate sources, such as their CRM, Google Analytics, and call centers. Maintaining the legacy processes by which they collect data from these siloed sources takes up...


Blog Entry
Infographic: Data Quality in Digital Analytics

Originally published on the Digital Analytics Blog on Thursday, June 22 2017 by Bernard Segarra, Editorial Manager at AT Internet. See the original blog post . More than 55% of companies use data to make decisions, but only 33% of CEOs say they really trust their data (according to studies...

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