Infographic: Data Quality in Digital Analytics

By Alexis Fillon posted 07-12-2017 05:38 AM

Originally published on the Digital Analytics Blog on Thursday, June 22 2017 by Bernard Segarra, Editorial Manager at AT Internet. See the original blog post.

More than 55% of companies use data to make decisions, but only 33% of CEOs say they really trust their data (according to studies from Oxford Economics, SAP & KPMG).

Though data has become an increasingly strategic element for companies, its quality remains a significant challenge for a majority of groups. Bad decisions – based on bad data – have a direct impact on business performance. To ensure top-quality digital analytics data at your company, get to know the 5 dimensions of data quality (from our latest guide), explained in the infographic below.



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