Just about every behavior change initiative today needs some kind of online presence. Many organizations build websites as a matter of course. But unfortunately, many websites are missed opportunities. Organizations that approach their website as an end product –– something you build and then it...
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Originating Author: Mary Vinitha Xavier & Divya S, Nabler Introduction: Google Analytics (GA), being a clickstream data source is important for understanding how people interact with your website. It gives you additional insights into their behaviour and how effective your...
Originating Author: Christine Frey Introduction: Adding upsells to your website might be easy but is it as easy to analyse them and use the evaluated data to make strategic decisions? Analysis Overview: This Analytics Recipe deals with the practice of Product or Service...
Originating Author: Olga Tsubiks Introduction: Many organizations use customer journey analysis to understand the behavior of a segment of customers over a defined time period. Customer journey analysis can include cross-platform data from the web, mobile, and off-line . ...
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Originating Author : Israel Kloss Introduction: Customers don’t tell you when and why they are at risk of switching to a competitor or just dropping out altogether. This kind of business intelligence is becoming a much more important corporate tool. Analysis Overview: You can do this...