Analytics Recipe Cookbook - Summaries

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  • Introduction:    This recipe shows how to use Google Analytics (GA)  Enhanced Ecommerce  (EE) to measure job-level activity for your company's Careers Site.  Why use the GA EE framework?  Careers site users often view more than one job posting and/or ...

  • Introduction: A hero banner serves multiple purposes on a website. The most important one being capturing the user's attention almost immediately. Therefore, having a high-resolution image along with a clear message and CTA is the best way to encourage ...

  • Introduction:   Over a year ago, Google offered a new way to export GA data into BigQuery, that is streaming data in a near real-time fashion instead of the batch updates 3 times a day. We thought of many scenarios where this can be helpful. ...

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