See matching posts in thread - Analytics Tag Audit and ......Well...
Analysis Recipe - Tag validation involves the practice of ‘Quality Checking’ of the tags firing on a website for errors
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The focus was on data governance and pretty much every session I attended was a homerun...His presentation focused on a data governance maturity model
Listed below are few general pointers that would help while building URLs and tracking them: Use a standard naming convention created and approved by a governance team Avoid duplicate parameters when building tracking codes
See matching posts in thread - Governance/structure for campai...
See matching posts in thread - All you need to know about Data Governan...
In the past decade, or before that, data governance was just a good thing to have. However, it has made a strong comeback and businesses are looking forward to the growing importance of data governance. There’s no single definition to data governance
This includes custom tracking of all the clicks such as Navigation Items Links CTA buttons or banners File Downloads Filling up a Form Playing a video etc., Using tag manager’s default featured tags or custom java script tags, clicks can be tracked in the form of either events or virtual pageviews
Originating Author: Sushant Ajmani Introduction: Data Governance - An Important aspect of your Digital Analytics Infrastructure Framework Analysis Overview: Lately, there has been lot of discussions going around in our digital analytics ecosystem about the Digital Maturity Curve
Thur. October 22, 2015 1:00pm EDT