When digital analytics (née web analytics) first emerged, one of the great promises of the analog-to-digital shift was that organizations could start "tracking everything." This started on websites: "We can see every user and every page they viewed and when and in what order!" That quickly...
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Author: Aurélie Pols, Founder, Aurélie Pols and Associates The words my friend Leena has been speaking for 2 years resonate increasingly. We teach Data Protection Officers on digital data privacy at the Maastricht University faculty of law: “ You know what would be really scary from a...
By: Jodi Daniels, Founder & CEO, Red Clover Advisors The forewarned – and often dreaded – ripple effects of the GDPR are finally rolling in. After the European law went into effect in May 2018, it kicked off a tidal wave of action. In fact, California enacted its California Consumer...
The year 2019, it's only July, but what it a year it's been for analytics. Some of the major highlights follow. On the Technical Front.. In April Safari revealed several changes ( https://webkit.org/blog/category/privacy /) including Intelligent Tracking Prevention, which unlike Firefox...
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Authored by Jodi Daniels , Founder of Red Clover Advisors It’s official – GDPR has celebrated its first anniversary. Now it’s time to take a step back and examine what we’ve learned and how it might be applied to companies preparing for the California Consumer Privacy Act (CCPA) which...
GDPR – Making Sense of It Yet? Well - May 25 has come and gone. As everyone knows, that was the deadline for GDPR. Hopefully, everyone is feeling more comfortable about the requirements and moving towards full compliance. DAA has compiled some resources from our members over the last few...
Originally published on the Digital Analytics Blog on March 28, 2018 by Ashley Kibler, Editorial Manager at AT Internet. See the original blog post Are businesses ready for the GDPR? Depending on who you listen to, only 6% of companies are GDPR-ready, while other more...