Blogs

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Join the Women in Analytics quarterly meetings for 2023, held on the 3rd Thursday of every third month. T o accommodate time zones and busy work schedules, we are offering two meeting times – 12 pm or 4 pm EST! REGISTER HERE . The Women in Analytics ...
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For the past few years, Sharon Flynn has done an amazing job as the Chair of DAA Women in Analytics. She has guided the ship and provided great resources like our WiA Mural Board activity, the WiA Survey, and programming that aligns with the WiA mission ...
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I am very proud to serve the DAA’s Women in Analytics community and greatly admire the contributions the members of this community have made. Recently we conducted a survey of members inviting input on the future direction of WiA, with the goal of reinvigorating ...
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Recently, I worked for a large financial institution on the client side, leading a global enterprise-wide team that served 12 million customers and more than 46,000 employees. My team focused on digital analytics; there were other teams actively using ...
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Volunteering with the DAA’s Women in Analytics mentoring program has been an eye-opening experience for me. The DAA states “ The purpose of this program is to assist mentees in improving upon professional skills over time with an end goal of advancing ...
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I am delighted to bring you a guest blog from Tammy Kim-Newman is Business Developer and Tech Talent Specialist at the University of Waterloo, Canada’s #1 university for computer science, engineering and mathematics (Macleans 2021 University Rankings). ...
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Back from TED Women last week. I have talked to each of you about equality issues in some shape or form and thought you may find this interesting. There were talks from those who are being the light in terrible darkness. (bits of them listed below) ...
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When we enter the workforce, it is often with a handful of skills and just enough gumption to get hired. Years are spent learning and growing to become the women we want to be professionally and personally. In looking back over the last twenty plus years ...
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Being a woman, especially being a mom , might mean that you're a highly skilled project manager, master negotiator, and deadline destroyer. But when you're consistently crushing it you will likely get asked for help more often, to do more work on top ...
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My Mentoring Experience

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Last year I had the opportunity to participate in the Women in Analytics Mentoring Pilot and I’ve continued my participation in the program as both a mentee and mentor. Like many of us who are pressed for time, I’ve had to be strategic about what to explore ...
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Though women have made huge strides in the past few decades and have moved the glass ceiling higher and higher, they are still underrepresented in the top echelon of corporate organization charts and in management positions. This is a huge loss for organizations ...
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A few weeks ago, an article on The Harvard Business Review shared the fascinating outcome of a study, which indicated that “within one year, attendees of a conference for women were twice as likely to be promoted.” My first thought was, “Really? ...
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eMetrics Summit in New York just had its finale. It was the last summit in New York (for the foreseeable future at least) and, like always, the #Event was full of great speakers, brilliant talents to network with, and pro tips to bring back. Among ...
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MeasureCamp SF on July 22, 2017 was the second analytics unconference that I have been to and I have to confess, I’m hooked! It’s exhilarating to show up and not know what the day is going to be like. That’s because neither the topics nor the speakers ...
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​ "Can you hear me now?" The answer is a resounding "yes" for Jennifer Veesenmeyer of Merkle, guest speaker at the eMetrics Chicago Women in Analytics lunch. The Women in Analytics Community is open to all DAA members interested in supporting gender ...
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Mentoring is an effective method for helping other women develop and progress in the Digital Analytics profession. It comes with important responsibilities for both a mentor and mentee in order for the relationship to be successful. Here is an overview ...
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eMetrics Summits have always provided quality programs where analytics professionals can bring home industry best practices and new ideas that were sparked by conversations with peers. The tremendous focus on women professionals within the industry where ...
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Results of WiA Survey

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Last year the DAA formed a “Women in Analytics” group. The goal of the group is to build awareness of women working within digital analytics as well as discuss ways to support women within the industry. As the initial meetings began to gain momentum ...
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October 2016 New York eMetrics Summit - keynote session, "Assess. Adapt. Advance. Staying Ahead in a Rapidly Changing World," with Sheri Cleary, former DAA board member and with ViaCom/Comedy Central. Read the post about this event. November 2016 ...
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