See matching posts in thread - Data Segmentation - Email ......In...
Originating Author: Kishore Velagapudi Introduction: Data segmentation in email marketing is the art of splitting your list into distinct groups allowing you to email them separately, reflecting the content and timing appropriate for each subset of your data list
Email marketing remains one of the vital aspects of any healthy online marketing campaign
1 Comment - I am not sure many people are aware that email retargeting exists!
Originating Author: Lea Pica Introduction: Open rates for marketing emails are staggering low in comparison to the scale of our lists
See matching posts in thread - "Second Chance" Email Subject L...
Originating Author: Kerri Adcock and Leslie Adkins Introduction: Tagging of digital marketing tactics is done through the use of a campaign tracking code in a query string parameter, which is made up of a combination of tokens separated by a delimiter
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You're in marketing, right? You understand branding, positioning, awareness and affinity right?
"Moneyball for Marketing" is a great podcast with a lot of great insight for Marketers who care about analytics...click the link for a quick listen: https://itunes.apple.com/us/podcast/moneyball-for-marketing/id865449585?mt=2
In today’s data driven marketplace, marketing leaders need to harness massive amounts of data that customers generate
12-09-2013 - 12-10-2013
Brands leverage identity throughout their marketing and transactional practices. It’s used to maintain rewards programs and to conduct email campaigns. Nearly any digital marketing strategy used today employs the use of identity data