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Special thanks to the DAA's Dallas chapter leadership for their diligent work on their May 24 Symposium. The Dallas chapter also will host three quarterly chapter events this year.  In planning for this year's Symposium as as well as for all chapter events, the leadership team first asks itself,  "What ...
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Thanks to strong Chapter Leadership and an active, engaged local digital analytics community, DAA's Boston Chapter is thriving and growing. There's a DAA Chapter meetup at least every two months where you can hear about hot topics from engaging speakers. Past presentations have focused on the growth ...
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DAA’s Job Descriptions, finalized last year and all tied to the DAA Competency Framework continue to be a resource that our members tell us is valuable to them and their organizations and teams.     This downloadable report is based on real data from members and digital analytics professionals. ...
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As I enter my last year as Board Chair of the Digital Analytics Association, I want to thank those who are stepping down from the Board and those who are stepping up. Wait. What?   “Last year”??   It’s OK - Don’t get upset or dance in the streets depending on your opinion of my work here. Details ...
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An enthusiastic group of Atlanta DAA members set out to revive their local chapter in mid-2016. Since then, their focus and drive have already generated increased excitement and involvement from the local analytics community.  Since October 2016 the DAA's Atlanta Chapter has held two well-attended events. ...
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eMetrics Summits have always provided quality programs where analytics professionals can bring home industry best practices and new ideas that were sparked by conversations with peers. The tremendous focus on women professionals within the industry where majority of the speakers were women is what made ...
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Did you know that as a DAA member, you can join any DAA local chapter at no cost? If your work takes you to other cities, consider adding additional chapter affiliations to your membership. Just email us and add a new chapter.  If you're ever in the Seattle area, definitely consider adding a ...
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[Previously published on E-Nor blog] I am really fascinated by BigQuery. The ease of use and the speed it offers to handle really large amounts of data is just amazing. In this post, I’ll highlight the operational benefit of BigQuery over the on-premise Big Data platforms. We’ll then begin ...
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One of the most confusing concepts to explain to a client is how you know a conversion rate optimization A/B test has finished and is accurate. Diving into statistics causes a glazing of the eyes and a head bobbing sleepy effect. Many A/B tools provide confirmation if the test is accurate but there are ...
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Students in a University of Denver analytics course who have been using Google Analytics Breakthrough recently submitted several questions about practical, technical, and future considerations for Google Analytics: What are the most important factors to analyze when time is limited? Are ...
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