Blogs

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 DAA – as YOUR association – is always looking for opportunities to provide value to you as a member. How about more training for your team, and less travel? We know your team is busy, and leaving the office to attend a seminar or workshop may be difficult. So let us bring the training to you! Our ...
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I really can’t believe it has been 15 years since the founding of  DAA.  From its conception at the eMetrics Summit in 2004, (now called the Marketing Analytics Summit), we have created a vibrant analytics organization of more than 5,000 professionals. I’m honored to have been a part of the founding ...
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DAA members repeatedly tell us that one of the most actionable member benefits is the Digital Analytics Cookbook.   This member-sourced and member-driven initiative captures effective, replicable digital analyses that can be shared, developed and implemented by our members. These digital ...
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Ask DAA Anything: Q&A

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DAA held our first “Ask Me Anything” call for our members and not-yet members… and we all learned something! Here are some of the questions that came up:   Q:  What is new in DAA this year? A:   New programs for 2019 in DAA include the rollout of an expanded mentoring program, the next short ...
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Because DAA is data driven and member focused, the recent survey from DAA Education team provided some keen insights into your education and training needs and is helping us to formulate the offerings for 2019. The survey was sent to all current DAA members and non-members and had a total of 311 responses. ...
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It’s been a busy and fruitful year for DAA – with a growing membership and new benefits to help you and your team learn, grow, and lead in our burgeoning field. THANK YOU for your membership and participation in DAA. We do so much more together to fulfill our mission of advancing the use of data ...
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Ask any Data Scientist and they will tell you that the process of 'wrangling' (loading, understanding and preparing) data represents the lion's share of their workload – often up to as much as 80% . However, that number is not as alarming as it may at first seem. To understand why, let me tell you ...
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Back from TED Women last week. I have talked to each of you about equality issues in some shape or form and thought you may find this interesting. There were talks from those who are being the light in terrible darkness. (bits of them listed below) There were other bits, difficult to summarize into ...
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Our November Board of Directors (BoD) meeting is officially in the books! Thought I’d appeal to the analyst in you and frame my thoughts/takeaways around some key numbers/metrics! Spoiler Alert : I’m about to let a few “cats out of the bag” so you have to promise to forget your source! ...
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Good evening all, It has been a few months since I last posted here. I am based in London where I have spent most of my career as either a web developer or a web analytics practitioner. I have now over 6 years' experience in database, server-side and front-end development but more recently, an additional ...
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