Blogs

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Despite the strain on resources and energy,  the holidays  are the most wonderful time of year for data-driven eCommerce professionals. High traffic and large purchase sizes offer rich customer data for robust analysis. However, three challenges retailers face during the holiday season (and, in ...
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How do you turn big data into useful data? First and foremost, it takes inquisitive people that see the patterns that lie beneath the surface. As founders of  Sweetspot  and MaassMedia (respectively),  Sergio Maldonado  and  Aaron Maass  both believe that a strong data analytics ...
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Looking to hire a digital analyst? Looking for your next opportunity? DAA is proud to announce an upgrade of a strong DAA member benefit – the new DAA Career Center.  This revamped resource is more robust, with more job postings and more candidate postings, while providing a better overall member ...
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E-Nor still gets this question regularly: "What's so great about Analytics 360? Why does my organization need it?" Click here to download our comparison matrix , and read on for the details... Say "Bye-Bye" to Sampling Officially, in Google Analytics terms of service, Google Analytics ...
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Do you need to copy view filters between Google Analytics accounts? Google Analytics provides a practical framework for   managing view filters   within   one Google Analytics account , but not for copying filters between Google Analytics accounts. Examples of filters that your organization ...
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Attribution pervades much of the current discourse in the analytics community but remains mysterious for many of us. In this video, we take a practical approach to breaking down the basics of attribution in the Google Analytics interface and proceed to explore the algorithmic help provided by the ...
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E-commerce is a long-established form of business that has been growing steadily since its start in the 1990s. As mobile devices continue to increase in popularity and technology becomes more robust and dynamic, mobile commerce is exploding with new growth opportunities, according to Business Insider. ...
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The Philadelphia DAA chapter is known for putting on Symposiums that are first rate in every way. They've been doing it consistently since 2011. Thanks to an excellent leadership team, this year's event taking place on October 19, will be just as valuable. Under chapter leaders  Bruce Segal , Vanguard;  ...
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How can news organizations provide an engaging, mobile-only experience that improves reader retention and loyalty? News organizations and publishers have been working tirelessly to improve the mobile news experience. Push notifications,   straddling the line  between valuable information and just ...
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HiPPO's Image Source: Disney Wiki HiPPO, chef, captain, or whatever cool name your team uses to address you, you are sitting at the top and leading the ship. Where should you take it in the next 12 months? I may not be able to answer that question precisely for you but in this post I ...
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