Blogs

Demystifying Data Science

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There’s a lot of buzz about Data Science these days, and especially its super-cool subfield, Machine Learning. Data Scientists have become the unicorns of the tech industry, commanding astronomical salaries and an equal amount of awe (and envy) to go with them. Partly as a result of this, the field ...
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My Mentoring Experience

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Last year I had the opportunity to participate in the Women in Analytics Mentoring Pilot and I’ve continued my participation in the program as both a mentee and mentor. Like many of us who are pressed for time, I’ve had to be strategic about what to explore and engage in when it comes to professional ...
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The inaugural Quanties – DAA’s awards competition – is complete for this year. Many congratulations to all our finalists and winners , and special thanks to our sponsors ( Tealium  as the Title Sponsor;  Google  as the Gold Sponsor;  Analytics Pros  as the Silver Sponsor;  Adobe  as the Bus Sponsor, ...
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The 2018 Digital Analytics Association NYC Symposium was held last month at the MetLife building in Manhattan. This year's speakers covered a wide array of topics ranging from using Excel to build regression models to discussing mentorship opportunities for women in analytics. Here is a breakdown ...
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Just about every behavior change initiative today needs some kind of online presence. Many organizations build websites as a matter of course. But unfortunately, many websites are missed opportunities. Organizations that approach their website as an end product –– something you build and then it’s ...
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This blog entry is written to provide a broad insight to the current status of analytics in the automotive industry. This is based off my agency experience working directly with ~40 accounts. Overview State of Analytics iFrame Apocalypse Our Data Studio Shout Out to Bing ...
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Good evening all, Today, I have presented my latest deck at Google Academy London for the Data Festival London as part of the London Data Week. This is an update on a presentation I have given in the past at Web Analytics Wednesday Copenhagen in October 2017, the series of articles I blogged about here ...
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Greetings from London, I have just returned from Copenhagen, in Denmark, where I have attended another one of these MeasureCamps. Yes, another one, my fifth one for this year alone and what an amazing MeasureCamp this was, and it was only their second edition too. Simo Ahava also flew from his native ...
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Members told us that they wanted to be able to beef up their digital analytics skills in specific areas – without a big time commitment or big financial investment. We listened, and along with significant member input and contributions, the new short course certificate program was developed.   ...
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  GDPR – Making Sense of It Yet? Well - May 25 has come and gone. As everyone knows, that was the deadline for GDPR. Hopefully, everyone is feeling more comfortable about the requirements and moving towards full compliance. DAA has compiled some resources from our members over the last few months ...
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