Blogs

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One of DAA’s most successful initiatives in the past 18 months has been the ongoing development of the Women in Analytics program. This exclusive member-only program, combines resources, quarterly calls, Thought Leader Conversations, and a mentoring program – all designed to support gender equality ...
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I wrote an article on LinkedIn and thought to publish here as well. Here is the link, in case you choose to engage there:  https://www.linkedin.com/pulse/data-wrangling-career-strangling-kerry-hew/ Data Wrangling is Career Strangling Data wrangling is a necessary process when working with big ...
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Originally published on the  Digital Analytics Blog  on July 18, 2018 by Ashley Kibler, Editorial Manager at AT Internet .  See the original blog post Over the past few decades, web analytics has evolved from a discipline reserved for web pioneers to a now widespread practice and ...
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Being a woman, especially being a mom , might mean that you're a highly skilled project manager, master negotiator, and deadline destroyer. But when you're consistently crushing it you will likely get asked for help more often, to do more work on top of your regular workload and to volunteer for events ...
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DAA gets asked often for recommendations of speakers – not only for DAA chapter events, but for outside events as well. A special feature on the DAA website is the speakers bureau . We have a wealth of knowledgeable analytics professionals among our almost 5,000 member professional community! Anyone ...
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Good morning all, I have spent the past 2 weeks in the US, my first time ever and it was pretty great. I flew from London in England and landed in New York first. There, I have met a few members of the New York DAA chapter. They have very kindly organized an event there and I was able to do a sneak ...
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Demystifying Data Science

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There’s a lot of buzz about Data Science these days, and especially its super-cool subfield, Machine Learning. Data Scientists have become the unicorns of the tech industry, commanding astronomical salaries and an equal amount of awe (and envy) to go with them. Partly as a result of this, the field ...
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My Mentoring Experience

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Last year I had the opportunity to participate in the Women in Analytics Mentoring Pilot and I’ve continued my participation in the program as both a mentee and mentor. Like many of us who are pressed for time, I’ve had to be strategic about what to explore and engage in when it comes to professional ...
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The inaugural Quanties – DAA’s awards competition – is complete for this year. Many congratulations to all our finalists and winners , and special thanks to our sponsors ( Tealium  as the Title Sponsor;  Google  as the Gold Sponsor;  Analytics Pros  as the Silver Sponsor;  Adobe  as the Bus Sponsor, ...
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The 2018 Digital Analytics Association NYC Symposium was held last month at the MetLife building in Manhattan. This year's speakers covered a wide array of topics ranging from using Excel to build regression models to discussing mentorship opportunities for women in analytics. Here is a breakdown ...
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