Blogs

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eMetrics Summits have always provided quality programs where analytics professionals can bring home industry best practices and new ideas that were sparked by conversations with peers. The tremendous focus on women professionals within the industry where majority of the speakers were women is what made ...
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Did you know that as a DAA member, you can join any DAA local chapter at no cost? If your work takes you to other cities, consider adding additional chapter affiliations to your membership. Just email us and add a new chapter.  If you're ever in the Seattle area, definitely consider adding a ...
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[Previously published on E-Nor blog] I am really fascinated by BigQuery. The ease of use and the speed it offers to handle really large amounts of data is just amazing. In this post, I’ll highlight the operational benefit of BigQuery over the on-premise Big Data platforms. We’ll then begin ...
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One of the most confusing concepts to explain to a client is how you know a conversion rate optimization A/B test has finished and is accurate. Diving into statistics causes a glazing of the eyes and a head bobbing sleepy effect. Many A/B tools provide confirmation if the test is accurate but there are ...
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Students in a University of Denver analytics course who have been using Google Analytics Breakthrough recently submitted several questions about practical, technical, and future considerations for Google Analytics: What are the most important factors to analyze when time is limited? Are ...
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One of the most popular and important benefits of being a DAA member is the ability to see quickly where your skill set lies as a digital analyst with D AA’s Self-Assessment tool. I encourage ALL our members to take this quick online test EVERY SIX MONTHS . Your skill set changes as you become ...
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Results of WiA Survey

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Last year the DAA formed a “Women in Analytics” group. The goal of the group is to build awareness of women working within digital analytics as well as discuss ways to support women within the industry.  As the initial meetings began to gain momentum with more and more attendees, one of the things ...
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I have been in the digital analytics industry for 3-4 years now and only joined the DAA last year. The NYC Symposium was my first DAA event, as I work in Harrisburg, Pennsylvania – which does not necessarily scream digital analytics culture. So needless to say, I was very excited and nervous to attend ...
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Originally published on the  Digital Analytics Blog  on Friday, April 21 2017 by Mathieu Llorens, CEO at AT Internet.  See the original blog post. Data is unanimously considered to be the fuel of the modern economy. It has the virtue of being in a state of constant growth, and in theory, enables ...
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Few days ago I noticed in some of my clients’ account that in Google Analytics a new report appeared. It has been named Quality Session and announced six months ago. You can find it under the path Audience> Behavior> Session Quality. What is Session Quality Report? Basically, Google uses a machine ...
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