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Blogs

DAA Digital Analytics Recipes - Summaries

  • Introduction: Traditionally the B2B sales cycle is complicated in that it often involves many people in the buying decision coming in from various channels and takes 12 – 18 months for an opportunity to close. This recipe will help you better understand ...

  • Introduction: Form submissions are often one of the most valuable macro-conversions available on a website based on the information which they help to collect. Due to the additional tracking effort required, often times clients are blind to ...

  • Introduction:  Direct traffic refers to traffic to a site that does not come through either search engines, outside referrals, or paid sources. The user has directly navigated to the website either by entering the URL, copy-pasting the URL, using a ...

  • Introduction : Cross-device tracking provides a holistic view of user behavior across platforms. Understanding user behavior across platforms is vital in todays mobile-first and IOT ecosystem. Analysis Overview : The main goal ...

  • Introduction: For e-commerce sites, there is no metric more important than the checkout conversion rate since that equates to actual revenue coming in for your business. But secondary in importance are the checkout start and completion ...

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