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DAA Digital Analytics Recipes - Summaries

  • Introduction:    Customer Lifetime Value (CLV) is a monetary value that shows the amount of revenue a customer will provide the business over a lifetime of their relationship. Predictive CLV is calculated using business specific regression models that ...

  • Introduction To make simple yet effective Conversion Rate Optimization set out for your website Analysis Overview The efficacy to convert visitors into customers through desirable actions on your digital medium is termed as Conversion rate optimization ...

  • Originating Authors:     Mary Vinitha Xavier & Divya S, Nabler Introduction:   Google Analytics (GA), being a clickstream data source is important for understanding how people interact with your website. It gives you additional insights into their ...


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