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DAA Digital Analytics Recipes - Summaries

  • Introduction : How do you determine how engaging a site is as a whole? How do you know know how many pieces of content users are reading in a single visit? All these questions and more can be answered by identifying a simple metric that calculates...

  • Introduction : Engagement is a direct response to how effective your digital marketing is for your brand. It's not enough to get users to a site, but the site's content must also fulfill the promise and be able to retain the users attention. Analysis...

  • Introduction : It's critical, now more than ever, to understand where your users come from. And nowhere is that more evident than on mobile devices. So many people are seeking digital experiences away from desktops and laptops, that not recording this...

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    Page Participation

    Analysis Overview/ Introduction: Page participation analysis can help you identify which of your pages are the most engaging to your audience. This analysis is flexible to your site and KPIs. Analysis Benefits: By understanding which pages are...

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    Visit Score

    Introduction: Despite what you have heard, measuring a website is not a linear process. Users do not convert every visit, the customers that do convert may never visit your site again, and for some sites, the term "conversion" really doesn't apply....

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