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DAA Digital Analytics Recipes - Summaries

  • Introduction: For ecommerce sites, the most powerful & telling metric is conversion rate. All segmentation roads lead to the final question of, “Did the user buy something, and have they purchased before?” Analysis Overview:...

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    Cart Start Rate

    Introduction: Determine how many visitors add at least one item to their empty cart during the visit Analysis Overview: Visitors often use your website/app to find out more about your featured products but afterwards do not end up taking...

  • Introduction: Traffic and conversion numbers go up and down every day. When looking at trended data, it can be difficult to know when an increase or decrease is truly significant. Sometimes our stakeholders can unnecessarily panic about a dip, or...

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    Net Product Sales

    Introduction: Net Product Sales is important for merchants who have high return or cancellation rates or may want to remove shipping & handling revenue from their sales numbers to more accurately reflect product sales performance. Once calculated,...

  • Introduction: Product Contribution Margin is one of the most important retail and ecommerce KPIs as it measures how different products and/or categories are contributing to cover the fixed expenses and the profitability of the business. Analysis...

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