It is extremely important to differentiate between a Micro- and a Macro Conversion. A Macro Conversion is the metric to measure your top goal that you set yourself to drive your business forward. Micro conversions are a set of smaller goals that you would like your customers to perform to progress towards your Macro Conversion.
See matching posts in thread - Conversion Rate...Introduction: ...
See matching posts in thread - Alternate Conversion Flows...Intro...
Originating Author: Adam Greco Introduction: The Alternate Conversion Flow analysis is used to determine how different conversion flows perform when multiple exist. Analysis Overview: Often times, websites will have multiple versions of their conversion flows. Whether the conversion flow is a shopping cart or a lead generation process, there will be times when multiple versions are necessary and web analysts will want to see which people participated in each flow and how each flow performed
See matching posts in thread - Information Find Conversion Rat...
Originating Author: Caleb Whitmore Introduction: The Information Find Conversion Rate recipe looks at the progression from typical "entrance" or "interest" points to actually finding key information by analyzing what users reach key informational pages.
Dates Tuesday, November 19, 2013 Introductory Course: Google Analytics Overview Wednesday, November 20, 2013 Google Analytics Implementation and Configuration Thursday, November 21, 2013 Google Analytics Reporting for Actionable Insights Friday, November 22, 2013 Advanced Strategies for Conversion Optimization
11-19-2013 08:30 AM - 11-22-2013 05:00 PM PT
See matching posts in thread - Cart Conversion by Product Pric...
Originating Author: Adam Greco Introduction: Analyze your website's cart conversion rate based upon the price of products added to the shopping cart
Recently, however, I had a client ask a similar question, but one focused on whether the product price was possibly a barrier to cart conversion. Specifically, the question was asked whether visitors who add products to the cart that are between $50 and $100 end up purchasing more or less than those adding products valued at a different price range