I am very proud to serve the DAA’s Women in Analytics community and greatly admire the contributions the members of this community have made. Recently we conducted a survey of members inviting input on the future direction of WiA, with the goal of reinvigorating the community while focusing on...
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Data privacy is on digital analyst’s minds these days. With the many privacy laws and changes to tracking consumer data, there’s a lot of literature to understand and a lot of changes to navigate through. In the DAA Digital Backyard Series “ What Your Boss Thinks You Already Know About Data...
Volunteering with the DAA’s Women in Analytics mentoring program has been an eye-opening experience for me. The DAA states “ The purpose of this program is to assist mentees in improving upon professional skills over time with an end goal of advancing their careers.” Honestly, it is so much...
So many of us have been busy recently getting our organizations (or our clients) certified for GDPR, CCPA or other “golden” standards for privacy, technology and more; but we are rarely busy with a certification that concerns people, who are really the main factor to the success in technology. ...
Originating Author: Matteo Zambon Introduction: In this guide, I’ll explain to you the easiest way how to move from Enhanced E-commerce tracking to Google Analytics 4 e-commerce tracking with Google Tag Manager using the current dataLayer set up This post is inspired by: ...
Originating Author: Matteo Zambon Introduction: In this guide, I’ll explain to you the easiest way to track Core Web Vitals (if you don’t know what Core Web Vitas are, click here) i.e. metrics that are the new ranking factor in SEO for Google. This post is inspired by: ...
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DAA members repeatedly tell us that one of the most actionable member benefits is the Digital Analytics Cookbook. This member-sourced and member-driven initiative captures effective, replicable digital analyses that can be shared, developed and implemented by our members. These...
Back from TED Women last week. I have talked to each of you about equality issues in some shape or form and thought you may find this interesting. There were talks from those who are being the light in terrible darkness. (bits of them listed below) There were other bits, difficult to summarize...
When we enter the workforce, it is often with a handful of skills and just enough gumption to get hired. Years are spent learning and growing to become the women we want to be professionally and personally. In looking back over the last twenty plus years of my analytics career, I wonder how I...
One of DAA’s most successful initiatives in the past 18 months has been the ongoing development of the Women in Analytics program. This exclusive member-only program, combines resources, quarterly calls, Thought Leader Conversations, and a mentoring program – all designed to support gender...