DAA Member Benefit: Cookbook

By Marilee Yorchak posted 02-03-2019 02:03 PM


DAA members repeatedly tell us that one of the most actionable member benefits is the Digital Analytics Cookbook.


This member-sourced and member-driven initiative captures effective, replicable digital analyses that can be shared, developed and implemented by our members. These digital analyses are called “recipes,” and the recipes combined comprise the Cookbook.  The original recipes in the Cookbook are from luminaries in the field, with the repository growing and evolving every day.  We now have 133 recipes in the DAA Cookbook!


The analyses are easy-to-follow, with step-by-step instructions for implementing the analyses at your own organization.   Only DAA memberscan view the full Cookbook.  Since the Cookbook is a wiki, members are invited to comment, revise, and add on to the recipes of others. Be part of keeping this resource robust and give back to the DAA Community by peer reviewing the recipes that fall under your areas of expertise.


In this past year, all recipes have been tagged and are now more easily searchable inside the Cookbook.  Just recently, these new recipes were added:

  • Implementing Content Grouping in Google Analytics
  • Import MailChimp Automations in Google Data Studio
  • Campaign Stacking Implementation for Adobe Analytics and Google Analytics
  • Identify True Lies of AB Test Results


Take advantage of this great member benefit – maybe even do a lunch & learn with your team to review a recipe together or watch a pre-recorded Cookbook webinar together. Bonus:  Each recipe webinar you watch is worth .5 PDU towards CWA re-certification. Consider contributing your own recipe to this ever-growing valuable collection!


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