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Blog Entry
The Biggest Promise of Digital Data Is Going Away (and That's Okay)

When digital analytics (née web analytics) first emerged, one of the great promises of the analog-to-digital shift was that organizations could start "tracking everything." This started on websites: "We can see every user and every page they viewed and when and in what order!" That quickly...

Tim Wilson's profile image

Blog Entry
Intelligent Tracking Prevention – redefining the cookie ecosystem

Originally published on the Digital Analytics Blog on June 5, 2019 by Chris Tighe, Editorial Manager at AT Internet . See the original blog post With its latest ITP system update for iOS and macOS, Safari is blazing the trail for increased privacy among the major browsers....


Blog Entry
Analytics in 2019

The year 2019, it's only July, but what it a year it's been for analytics. Some of the major highlights follow. On the Technical Front.. In April Safari revealed several changes ( https://webkit.org/blog/category/privacy /) including Intelligent Tracking Prevention, which unlike Firefox...

Cory Underwood's profile image

Analytics Recipes
How to track if the device is a desktop or a laptop in Google Analytics via Google Tag Manager

Originating Author : Enrico Pavan, Founder, Data & CRO Director @ Analytics Boosters Introduction : How can we discover if a user is visualizing our website using a desktop or a laptop device ? At present Google Analytics draws a distinction among mobile devices, tablet and...


Analytics Recipes
How to track Keyboard Shortcuts via Google Tag Manager

Originating Author : Enrico Pavan, Founder, Data & CRO Director @ Analytics Boosters Introduction : Last week my fridge broke. And what’s with the recipe? Everything arises from the specs when looking for the new appliance, such as “No frost”, “Reversible doors”, etc. While...


Analytics Recipes
Tracking of Direct File Downloads from Search Engines

Originating Author: Arunkumar S , Delivery Manager, Nabler Introduction Major Search engines like Google offers a unique feature with which the users get the ability to directly access the files present in a website. This also helps the businesses by providing the information...