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Analytics in 2019

The year 2019, it's only July, but what it a year it's been for analytics. Some of the major highlights follow. On the Technical Front.. In April Safari revealed several changes ( https://webkit.org/blog/category/privacy /) including Intelligent Tracking Prevention, which unlike Firefox...

Cory Underwood's profile image

Blog Entry
Fundamentals of Digital Analytics Online Course - DAA Essentials Series

I am excited to let you know that DAA's Essentials Series in now going to be available online. This is an interactive, discussion-based, education program. Join me for an informational webinar on June 26th to learn more about this course. In this webinar I will discuss what the ...


Blog Entry
MeasureCamp Rome - sharing my latest deck

Good morning all, What if you could tag your websites differently, without Adobe Analytics or Google Analytics tagging knowledge, no Angular, React or Ember skills? What if "we are going to migrate our Adobe Analytics to Google Analytics" didn't have to fill you with dread, at least from an...

Alban Gerome's profile image

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DAA Member Benefit: Short Course Certificates

Members told us that they wanted to be able to beef up their digital analytics skills in specific areas – without a big time commitment or big financial investment. We listened, and along with significant member input and contributions, the new short course certificate program was...

Marilee Yorchak's profile image

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DAA Member Benefit: Onsite Training

DAA – as YOUR association – is always looking for opportunities to provide value to you as a member. How about more training for your team, and less travel? We know your team is busy, and leaving the office to attend a seminar or workshop may be difficult. So let us bring the training to you...

Marilee Yorchak's profile image

Blog Entry
DAA Education Survey – What Does it Mean for You as a Member

Because DAA is data driven and member focused, the recent survey from DAA Education team provided some keen insights into your education and training needs and is helping us to formulate the offerings for 2019. The survey was sent to all current DAA members and non-members and had a total of...


Blog Entry
Notes from TED Women 2018

Back from TED Women last week. I have talked to each of you about equality issues in some shape or form and thought you may find this interesting. There were talks from those who are being the light in terrible darkness. (bits of them listed below) There were other bits, difficult to summarize...


Blog Entry
DAA Member Benefit: Recorded Webinars

As a DAA member, you have access to all of our recently recorded webinars. In our Education Portal, you can find all of DAA's recorded webinars from the past few years. There are almost 40 to choose from! DAA webinars are provided to you at no additional cost as a benefit of your DAA...

Marilee Yorchak's profile image

Blog Entry
DAA Member Benefit: Short Course Certificates

Members told us that they wanted to be able to beef up their digital analytics skills in specific areas – without a big time commitment or big financial investment. We listened, and along with significant member input and contributions, the new short course certificate program was developed. ...

Marilee Yorchak's profile image

Blog Entry
DAA Member Benefit: The Digital Analytics Cookbook

DAA members repeatedly tell us that one of the most actionable member benefits is the Digital Analytics Cookbook . This member-sourced and member-driven initiative captures effective, replicable digital analyses that can be shared, developed and implemented by our members. These digital...

Marilee Yorchak's profile image