Blogs

Directors Cut - November 2018

By Rusty Rahmer posted 4 hours ago
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Fall is annual strategic planning season for many companies, and the DAA is no exception. We’re fresh off our October Board of Directors meetings where the focus was 2019 strategic planning so I thought I’d share some highlights from the day and half ...
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DAA Member Benefit: Recorded Webinars

By Marilee Yorchak posted 12 days ago
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As a DAA member, you have access to all of our recently recorded webinars.   In our Education Portal, you can find all of DAA's recorded webinars   from the past few years. There are almost 40 to choose from!  DAA webinars are provided to you ...
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12 Takeaways from ObservePoint Validate 2018

By Hector Olguin posted 24 days ago
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As I was horsebacking riding in the crisp autumn air with a group of analytic professionals from across the country, I realized the conference tagline was pretty accurate: An Industry Event Unlike Any Other . I attended the ObservePoint’s Validate ...
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It takes a village...to make a great analyst

By Lara Fisher posted 28 days ago
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When we enter the workforce, it is often with a handful of skills and just enough gumption to get hired. Years are spent learning and growing to become the women we want to be professionally and personally. In looking back over the last twenty plus ...
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Demystifying Data Science: Data Science vs Analytics

By Ian Thomas posted 10-08-2018
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Ask an Analyst, particularly a Digital Analyst , how they’d like to develop their career, and they are quite likely to tell you that they want to get into Data Science. But in fact the two disciplines (if they can even be described as separate disciplines) ...
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DAA Member Benefit: Certification

By Marilee Yorchak posted 10-02-2018
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As a DAA member, you get a significant discount on the certification program that DAA offers:   the Certified Web Analyst (CWA ).      Certification sets you apart from your colleagues, and it is another way to improve your skill set to be recognized ...
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DAA Member Benefit: Women in Analytics Program

By Marilee Yorchak posted 08-31-2018
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One of DAA’s most successful initiatives in the past 18 months has been the ongoing development of the Women in Analytics program. This exclusive member-only program, combines resources, quarterly calls, Thought Leader Conversations, and a mentoring ...
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Data Wrangling is Career Strangling

By Kerry Hew posted 08-16-2018
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I wrote an article on LinkedIn and thought to publish here as well. Here is the link, in case you choose to engage there:  https://www.linkedin.com/pulse/data-wrangling-career-strangling-kerry-hew/ Data Wrangling is Career Strangling Data wrangling ...
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The journey to digital analytics 4.0

By Alexis Fillon posted 08-07-2018
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Originally published on the  Digital Analytics Blog  on July 18, 2018 by Ashley Kibler, Editorial Manager at AT Internet .  See the original blog post Over the past few decades, web analytics has evolved from a discipline reserved ...
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How to Manage When the Workload is Unmanageable

By Tanya Wigmore posted 08-03-2018
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Being a woman, especially being a mom , might mean that you're a highly skilled project manager, master negotiator, and deadline destroyer. But when you're consistently crushing it you will likely get asked for help more often, to do more work on top ...
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DAA Member Benefit: Speakers Bureau

By Marilee Yorchak posted 07-30-2018
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DAA gets asked often for recommendations of speakers – not only for DAA chapter events, but for outside events as well. A special feature on the DAA website is the speakers bureau . We have a wealth of knowledgeable analytics professionals among ...
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MeasureCamp San Francisco - Why is it so hard to claim credit for being data driven?

By Alban Gerome posted 07-29-2018
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Good morning all, I have spent the past 2 weeks in the US, my first time ever and it was pretty great. I flew from London in England and landed in New York first. There, I have met a few members of the New York DAA chapter. They have very kindly organized ...
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Demystifying Data Science

By Ian Thomas posted 07-11-2018
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There’s a lot of buzz about Data Science these days, and especially its super-cool subfield, Machine Learning. Data Scientists have become the unicorns of the tech industry, commanding astronomical salaries and an equal amount of awe (and envy) to ...
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My Mentoring Experience

By Kate Alany posted 07-05-2018
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Last year I had the opportunity to participate in the Women in Analytics Mentoring Pilot and I’ve continued my participation in the program as both a mentee and mentor. Like many of us who are pressed for time, I’ve had to be strategic about what to ...
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DAA Member Benefit: Free Quanties Entries

By Marilee Yorchak posted 07-02-2018
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The inaugural Quanties – DAA’s awards competition – is complete for this year. Many congratulations to all our finalists and winners , and special thanks to our sponsors ( Tealium  as the Title Sponsor;  Google  as the Gold Sponsor;  Analytics Pros ...
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Event Recap: The 2018 Digital Analytics Association NYC Symposium

By Leon Wallach posted 06-26-2018
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The 2018 Digital Analytics Association NYC Symposium was held last month at the MetLife building in Manhattan. This year's speakers covered a wide array of topics ranging from using Excel to build regression models to discussing mentorship opportunities ...
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How Web Analytics Can Supercharge Your Behavior Change Initiative

By Jabari Fraser posted 06-22-2018
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Just about every behavior change initiative today needs some kind of online presence. Many organizations build websites as a matter of course. But unfortunately, many websites are missed opportunities. Organizations that approach their website as an ...
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Insight of Analytics in Automotive Industry (Tier III)

By Garrett Scott posted 06-19-2018
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This blog entry is written to provide a broad insight to the current status of analytics in the automotive industry. This is based off my agency experience working directly with ~40 accounts. Overview State of Analytics iFrame Apocalypse ...
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Acceptance, Accessible, Actionable and Auditable

By Alban Gerome posted 06-15-2018
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Good evening all, Today, I have presented my latest deck at Google Academy London for the Data Festival London as part of the London Data Week. This is an update on a presentation I have given in the past at Web Analytics Wednesday Copenhagen in October ...
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Logic or Emotions - What works best when trying to persuade with analytics data?

By Alban Gerome posted 06-11-2018
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Greetings from London, I have just returned from Copenhagen, in Denmark, where I have attended another one of these MeasureCamps. Yes, another one, my fifth one for this year alone and what an amazing MeasureCamp this was, and it was only their second ...
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