Blogs

Digital Data Center of Excellence, Anyone?

By Tom Arundel posted 2 days ago
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In this post,   Tom Arundel   discusses five key areas of focus for a Digital Data Center of Excellence, and why one is key to scaling digital transformation. Tom is currently Global Learning & Insights leader at Quantum Metric, and formerly ...
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Volunteering with the DAA’s Women in Analytics mentoring program

By Lara Fisher posted 7 days ago
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Volunteering with the DAA’s Women in Analytics mentoring program has been an eye-opening experience for me. The DAA states “ The purpose of this program is to assist mentees in improving upon professional skills over time with an end goal of advancing ...
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Guest Blog: Five Tips for Supporting the Next Generation of Female Leaders

By Sharon Flynn posted 17 days ago
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I am delighted to bring you a guest blog from Tammy Kim-Newman is Business Developer and Tech Talent Specialist at the University of Waterloo, Canada’s #1 university for computer science, engineering and mathematics (Macleans 2021 University Rankings). ...
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Getting Comfortable with Being Uncomfortable

By Jeff Burkhardt posted 03-15-2021
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I was recently asked to interview a candidate who we are entertaining to join first PRO . Business continues to be brisk, so adding talent to make us better and drive productivity is a sensible concept, though interviewing for new talent anytime is ...
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Should I stay or should I go now? Switching Jobs in a Pandemic

By Sharon Flynn posted 03-10-2021
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“Are you insane?” This was the reaction I received when I moved jobs, from client-side to an agency, in the latter part of 2020. At the time, I was leading a digital analytics team at a financial institution in Canada. I had almost four years under ...
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I am Hot Over Being Frosty

By Jeff Burkhardt posted 02-18-2021
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For nearly the past three years in Philly, it has almost never snowed. I like it when it snows. Watching a snowfall is a wonderful thing to do. Sitting in a nice warm home, maybe by a fire, catching up on some reading or continuing binge-watching of whatever ...
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Recall the Brownies

By Vineeta Kommineni posted 02-12-2021
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Eric Weber made an impassioned post on LinkedIn yesterday: "Something that drives me crazy about statistics: Giving important concepts numbers or uninformative names. Example: Naming type 1 and 2 error. Half the time I forget which one is which and have ...
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Gold Standards for Gender Equality in Tech

By Mai Alowaish posted 02-08-2021
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So many of us have been busy recently getting our organizations (or our clients) certified for GDPR, CCPA or other “golden” standards for privacy, technology and more; but we are rarely busy with a certification that concerns people, who are really the ...
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Resolving to Resolve

By Jeff Burkhardt posted 01-18-2021
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If you are like me, you are one of the 80% of Americans who fail to live up to their New Year’s resolutions. What was the resolution this year? Lose weight? Spend more time with the family? Save more money? Just using these three resolutions as examples; ...
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2021 State of the Association Address

By Marilee Yorchak posted 01-05-2021
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It’s quite the understatement that 2020 was a challenging and different year for everyone.   It’s my hope that DAA was able to help you as a business professional last year – be it through our town halls, our COVID resources, our career-enhancing educational ...
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Art of Data Recon

By Vineeta Kommineni posted 12-20-2020
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I see a number of articles on how to master data querying and manipulation, but little by way of developing data smarts. Surprising, given that a big part of discerning meaning from data comes from sleuthing (and a gentle flexing of “pester power”). ...
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Goodbye 2020

By Jeff Burkhardt posted 12-18-2020
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Well folks, we made it. December 2020. And the holiday season is here. You feeling jolly? Are you ho-ho-hoping for the better 2021? After all, who is not? I attended a seminar recently where the speaker referred to 2020 as being “a year out of balance.” ...
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5 Retail Remarketing Audiences for your Holiday Campaigns

By Barbara Kalicki posted 12-16-2020
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Holiday campaigns are top-of-mind for most marketers this time of year, and tying results to business objectives is key to success. Each customer interaction with your site can provide insights into their needs and expectations. Understanding and acting ...
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Give to Get

By Jeff Burkhardt posted 11-17-2020
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The holiday season is fast approaching and unlike any holiday season in memory, we are adjusting to maintain as much normalcy in our lives as possible. Spending time with those important and special to us, especially in business, took on a new meaning ...
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In Case You Haven’t Noticed, Your Analytics Implementation Has Grown Beyond Analytics

By Jim Bradley posted 11-09-2020
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Abstract: As our industry has grown, the analytics implementation for most organizations has expanded into a Digital Marketing Technology system of many different tools that must work together. A business-savvy and technologically strong team is necessary ...
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Being Black In America And In Data: An Update On DAA’s Anti-Racism Initiatives

By Mary Owusu posted 11-09-2020
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I didn’t know I was black… ...until I was 11 years old. It was a dark, humid day in August 1992 when my entire family (two parents and five children, ages 3 to 13) boarded an early-morning flight from Accra, Ghana to New York City. We called ourselves ...
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Help Wanted

By Jeff Burkhardt posted 10-19-2020
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I am always keeping my eyes open for Business Development and Sales professionals for first PRO , but I recently escalated my plans to add to our growing IT Staffing and Recruiting practice, in preparation for 2021. You would think that finding talent ...
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