Blogs

6 Brand Musts for an AI World

By Jim Sterne posted 15 days ago
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What happens to brands when personal AI agents seek the best deals on behalf of their consumer owners? Into a cocktail shaker, mix today's focus on privacy, advances in machine learning and voice response systems, and consumers' overwhelming desire for ...
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DAA Member Benefit: Certification

By Marilee Yorchak posted 15 days ago
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As a DAA member, you get a significant discount on the certification program that DAA offers:   the Certified Web Analyst (CWA ).      Certification sets you apart from your colleagues, and it is another way to improve your skill set to be recognized ...
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The #1 Secret Of Top Performers

By Michelle Reeb posted 08-12-2019
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Think about a time when you were performing at your peak, whether at work or in another facet of your life. Imagine that feeling of accomplishment. Now think about the hard work that you put in to accomplishing those goals. There was a lot of hard work, ...
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Intelligent Tracking Prevention – redefining the cookie ecosystem

By Alexis Fillon posted 08-01-2019
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Originally published on the  Digital Analytics Blog  on June 5, 2019 by Chris Tighe, Editorial Manager at   AT Internet .  See the original blog post With its latest ITP system update for iOS and macOS, Safari is blazing the trail for ...
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DAA Member Benefit: Speakers Bureau

By Marilee Yorchak posted 07-31-2019
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DAA gets asked often for recommendations of speakers – not only for DAA chapter events, but for outside events as well.     A special feature on the DAA website is the speakers bureau .   We have a wealth of knowledgeable analytics professionals ...
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Total Well-Being: The Secret To Employee Engagement

By Michelle Reeb posted 07-15-2019
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Are you feeling checked-out and disengaged at work, wishing you were somewhere else on most days? If so, you are not alone. In fact, 66% of U.S. Employees are “disengaged” or “actively disengaged” at work, according to Employee Engagement On The ...
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Analytics in 2019

By Cory Underwood posted 07-06-2019
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The year 2019, it's only July, but what it a year it's been for analytics.  Some of the major highlights follow. On the Technical Front.. In April Safari revealed several changes ( https://webkit.org/blog/category/privacy /)  including Intelligent ...
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Implementing Web Analytics on a Single-Page Application

By Alban Gerome posted 07-03-2019
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Good morning all, I am a little late to share with you my latest deck. I was attending MeasureCamp Faro, which is in the Algarve. That's the south of Portugal and it was the first MeasureCamp in Portugal, too. I originally intended to focus on a single-page ...
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DAA Member Benefit: Mentoring Program

By Marilee Yorchak posted 07-02-2019
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One of the strongest benefits in DAA is the Mentoring Program , started by our Women in Analytics community but open to all interested members. The impact of mentoring – both for the mentee and the mentor – cannot be overstated. Research confirms ...
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GDPR, CCPA, Nevada Privacy Laws, oh my!

By Cindy Williams posted 06-26-2019
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Authored by Jodi Daniels , Founder of Red Clover Advisors It’s official – GDPR has celebrated its first anniversary.  Now it’s time to take a step back and examine what we’ve learned and how it might be applied to companies preparing for the California ...
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How To Maximize Your Last Two Weeks On The Job

By Michelle Reeb posted 06-17-2019
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Co-Authored by Michelle Reeb, CEO of The Top Candidate and Nicole Reeb, Award Winning Author The manner in which you leave a team matters just as much, if not more, than the manner in which you join a team. Why? It’s your colleagues’ most recent impression ...
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How to read API response using Google Tag Manager and pass required data to Google Analytics

By Awanish Dubey posted 06-15-2019
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Before jumping to the solution, lets quickly understand what is API & its usage. So, What is API? API is an interface to access information stored in database/ Data warehouse of 3rd parties Let’s try to understand it by one example. Suppose ...
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Fundamentals of Digital Analytics Online Course - DAA Essentials Series

By Anil Batra posted 06-04-2019
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I am excited to let you know that DAA's Essentials Series in now going to be available online.    This is an interactive, discussion-based, education program.  Join me for an informational webinar on June 26th  to learn more about this course. ...
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DAA Member Benefit: Free Quanties Entries

By Marilee Yorchak posted 06-02-2019
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Recognition for your outstanding work as a digital analyst, team or company is important. That’s what the DAA Quanties is all about. And winning a DAA Quanties Awards is a big deal! BUT… you can’t win if you don’t enter! Nominations are ...
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Universal Acceptance: Making New Internet Domains Work for Everyone

By Catherine Hackney posted 05-28-2019
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By Don Hollander Secretary General Universal Acceptance Steering Group Since 2006 the Domain Name System (DNS) has expanded dramatically, not only fueling competition, choice and innovation, but truly enabling a multi-lingual Internet. There ...
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MeasureCamp Rome - sharing my latest deck

By Alban Gerome posted 05-21-2019
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Good morning all, What if you could tag your websites differently, without Adobe Analytics or Google Analytics tagging knowledge, no Angular, React or Ember skills? What if "we are going to migrate our Adobe Analytics to Google Analytics" didn't have ...
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I have created a new LinkedIn group for Analytics and SEO Automation

By Alban Gerome posted 05-16-2019
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Hello everybody, I am visiting yet another European capital for my 26th MeasureCamp, my 3rd one this year. I am now in Rome, Italy for the biggest web analytics event in the country. I will be posting a link to my SlideShare deck on Saturday or Sunday ...
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Analytic transformation: How to profit from a data deluge

By Cindy Williams posted 05-07-2019
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Delivered by Ingenta, Wed, 13 Feb 2019 17:54:33 Copyright: Henry Stewart Publications © Henry Stewart Publications 2054-7544 (2017) Vol. 3, 2 139–145 Applied Marketing Analytics 139 Received (in revised form): 7th June, 2017 Jacques Bughin is a senior ...
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DAA Member Benefit: Job Descriptions

By Marilee Yorchak posted 05-01-2019
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DAA’s Job Descriptions , tied to the DAA Competency Framework, continues to be a resource that our members tell us is valuable to them and their organizations and teams. This downloadable report is based on real data from members and digital ...
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15 Years of DAA

By Rusty Rahmer posted 04-19-2019
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A 15 year anniversary is a very significant milestone for any organization. For DAA you could make the case that this anniversary is even a little bit more important than for others.  Why?  I believe we're the only community entity that's existed for ...
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