Blogs

Resolving to Resolve

By Jeff Burkhardt posted 2 days ago
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If you are like me, you are one of the 80% of Americans who fail to live up to their New Year’s resolutions. What was the resolution this year? Lose weight? Spend more time with the family? Save more money? Just using these three resolutions as examples; ...
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2021 State of the Association Address

By Marilee Yorchak posted 14 days ago
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It’s quite the understatement that 2020 was a challenging and different year for everyone.   It’s my hope that DAA was able to help you as a business professional last year – be it through our town halls, our COVID resources, our career-enhancing educational ...
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Art of Data Recon

By Vineeta Kommineni posted 30 days ago
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Art of Data Recon I see a number of articles on how to master data querying and manipulation, but little by way of developing data smarts. Surprising, given that a big part of discerning meaning from data comes from sleuthing (and a gentle flexing ...
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Goodbye 2020

By Jeff Burkhardt posted 12-18-2020
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Well folks, we made it. December 2020. And the holiday season is here. You feeling jolly? Are you ho-ho-hoping for the better 2021? After all, who is not? I attended a seminar recently where the speaker referred to 2020 as being “a year out of balance.” ...
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5 Retail Remarketing Audiences for your Holiday Campaigns

By Barbara Kalicki posted 12-16-2020
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Holiday campaigns are top-of-mind for most marketers this time of year, and tying results to business objectives is key to success. Each customer interaction with your site can provide insights into their needs and expectations. Understanding and acting ...
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Give to Get

By Jeff Burkhardt posted 11-17-2020
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The holiday season is fast approaching and unlike any holiday season in memory, we are adjusting to maintain as much normalcy in our lives as possible. Spending time with those important and special to us, especially in business, took on a new meaning ...
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In Case You Haven’t Noticed, Your Analytics Implementation Has Grown Beyond Analytics

By Jim Bradley posted 11-09-2020
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Abstract: As our industry has grown, the analytics implementation for most organizations has expanded into a Digital Marketing Technology system of many different tools that must work together. A business-savvy and technologically strong team is necessary ...
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Being Black In America And In Data: An Update On DAA’s Anti-Racism Initiatives

By Mary Owusu posted 11-09-2020
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I didn’t know I was black… ...until I was 11 years old. It was a dark, humid day in August 1992 when my entire family (two parents and five children, ages 3 to 13) boarded an early-morning flight from Accra, Ghana to New York City. We called ourselves ...
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Help Wanted

By Jeff Burkhardt posted 10-19-2020
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I am always keeping my eyes open for Business Development and Sales professionals for first PRO , but I recently escalated my plans to add to our growing IT Staffing and Recruiting practice, in preparation for 2021. You would think that finding talent ...
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It’s Been a Long Time

By Jeff Burkhardt posted 09-15-2020
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The COVID-19 Pandemic, as of this writing, has now entered its 27th week. By the time you may read this blog, we will be well into week 28. That is more than six months. Over 180 days. More than 4,300 hours. Some 259,000+ minutes. You get the idea. Regardless ...
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California Attorney General has released final regulations for the CCPA

By Cory Underwood posted 08-25-2020
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Despite being signed into law on June 28th, 2018, and being placed into effect on January 1st 2020, businesses around the world have been wondering what exactly they will have to do to be in compliance with the California Consumer Privacy Act. After multiple ...
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10 “Soft” Skills Every Digital Analyst Should Master

By Adrienne Segundo posted 08-19-2020
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Soft skills in a technical field…they’re a core requirement. Despite digital analytics still being considered a relatively new field, it’s one that is growing rapidly – both in scope of work and industry size. Every sector is hiring analytics professionals ...
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Why Working with Staffing Companies Is Smart Business During a Pandemic

By Jeff Burkhardt posted 08-18-2020
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If history is the teacher it has been deemed to be, we have learned that economies, during stressed and recessed times, force us to look for creative answers to solve pressing business-related dilemmas. Despite a current 10.2% unemployment rate, and more ...
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The Healing Power of Determined Hope: Actions the DAA is Taking to Eradicate Racism

By David McBride posted 08-07-2020
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In the wake of the recent protests against racism, fellow DAA board member @Mary Owusu and I hosted a Town Hall for members of the analytics community in late June to discuss ways racism is present in their lives. We also wanted to have an open discussion ...
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My 2020 Top Consultant of the Year Nomination

By Garrett Mark Scott posted 08-05-2020
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Weekly Client Performance Report Featured Project for Top Consultant of the Year An automated weekly email report providing client to client comparative data so we know which clients need the most help. This aids our key business requirement ...
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Onward and Upward with the Digital Analytics Association

By June Dershewitz posted 07-23-2020
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I’m here to share that I’ve recently become the President of the Board of the Digital Analytics Association (DAA). Beyond my day job, volunteer work is something I’ve always enjoyed. It’s gratifying to build connections with people around a shared mission, ...
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How Baseball Made Me a Better Leader

By Jeff Burkhardt posted 07-16-2020
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When I got into my late 30's, and I realized the Philadelphia Phillies probably weren’t going to call me to play second base for them anytime soon, I gave up playing men’s league baseball for a full-time seat behind home plate. At age 38, I became an ...
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The 5 types of mentors you need in your life

By Mai Alowaish posted 07-07-2020
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As I read an article in TED website about the 5 mentors you need in your life , I thought of all the analytics mentors in the past 5 years of my career and how each one represented one of those mentor types, and many of those great mentors are here in ...
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The Quanties, and Who Should Be Nominated For One

By Joseph Miscavige posted 07-02-2020
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You should nominate yourself for a Quantie. I’m serious. You should. Right now. You can do it right here . You have until July 12th to do it. In fact, you only have to start the nomination and push the submit button by the 12th. The DAA will then contact ...
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