Blogs

Guest Blog: Big Data, Young Talent and the Future of Work

By Erin Lambertz posted 11 days ago
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Tammy Kim-Newman contributes another great piece for this month's guest blog series, with insight on big data and young talent, and what that could mean for your business. Big data means big business. As technology continues to advance, the need for ...
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DAA Women in Analytics Needs YOU! Yes, You. You, Reading This Right Now.

By Sharon Flynn posted 28 days ago
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I am very proud to serve the DAA’s Women in Analytics community and greatly admire the contributions the members of this community have made. Recently we conducted a survey of members inviting input on the future direction of WiA, with the goal of reinvigorating ...
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Guest Blog: Tips For Writing Job Descriptions That Attract Next Generation Talent

By Erin Lambertz posted 06-17-2021
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This month's guest blogger, Tammy Kim-Newman, focuses on how a job description can make all the difference in attracting the right talent. Read on for more... Attracting talent begins with your job posting. It’s how your company makes a first impression ...
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The E.A.R.T.H Principle: How to Run an Enterprise Analytics Team with Less … and Stay Sane

By Sharon Flynn posted 06-11-2021
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Recently, I worked for a large financial institution on the client side, leading a global enterprise-wide team that served 12 million customers and more than 46,000 employees. My team focused on digital analytics; there were other teams actively using ...
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An Open Letter to Executives About Digital Analytics

By Adam Greco posted 05-25-2021
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The following is a reprint of a blog post I published on the Search Discovery blog that seemed to resonate with a lot of folks... Dear Executives, My name is Adam Greco, and I have been in the digital analytics field for quite a while. ...
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Guest Blog: Workforce Trends to Watch in 2021

By Erin Lambertz posted 05-14-2021
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Tammy Kim-Newman joins us again in this month's Guest Blogger Series for DAA with research from the University of Waterloo on 2021 workforce trends. The world of work is an ever-changing space and the changes that come with tackling global pandemic ...
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"What Your Boss Thinks You Already Know About Data Privacy" - Key takeaways from the DAA Digital Backyard Series

By Shasnika DeMel posted 05-11-2021
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Data privacy is on digital analyst’s minds these days. With the many privacy laws and changes to tracking consumer data, there’s a lot of literature to understand and a lot of changes to navigate through. In the DAA Digital Backyard Series “ What Your ...
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Digital Data Center of Excellence, Anyone?

By Tom Arundel posted 04-13-2021
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In this post,   Tom Arundel   discusses five key areas of focus for a Digital Data Center of Excellence, and why one is key to scaling digital transformation. Tom is currently Global Learning & Insights leader at Quantum Metric, and formerly ...
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Volunteering with the DAA’s Women in Analytics mentoring program

By Lara Fisher posted 04-08-2021
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Volunteering with the DAA’s Women in Analytics mentoring program has been an eye-opening experience for me. The DAA states “ The purpose of this program is to assist mentees in improving upon professional skills over time with an end goal of advancing ...
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Guest Blog: Five Tips for Supporting the Next Generation of Female Leaders

By Sharon Flynn posted 03-29-2021
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I am delighted to bring you a guest blog from Tammy Kim-Newman is Business Developer and Tech Talent Specialist at the University of Waterloo, Canada’s #1 university for computer science, engineering and mathematics (Macleans 2021 University Rankings). ...
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Getting Comfortable with Being Uncomfortable

By Jeff Burkhardt posted 03-15-2021
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I was recently asked to interview a candidate who we are entertaining to join first PRO . Business continues to be brisk, so adding talent to make us better and drive productivity is a sensible concept, though interviewing for new talent anytime is ...
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Should I stay or should I go now? Switching Jobs in a Pandemic

By Sharon Flynn posted 03-10-2021
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“Are you insane?” This was the reaction I received when I moved jobs, from client-side to an agency, in the latter part of 2020. At the time, I was leading a digital analytics team at a financial institution in Canada. I had almost four years under ...
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I am Hot Over Being Frosty

By Jeff Burkhardt posted 02-18-2021
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For nearly the past three years in Philly, it has almost never snowed. I like it when it snows. Watching a snowfall is a wonderful thing to do. Sitting in a nice warm home, maybe by a fire, catching up on some reading or continuing binge-watching of whatever ...
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Recall the Brownies

By Vineeta Kommineni posted 02-12-2021
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Eric Weber made an impassioned post on LinkedIn yesterday: "Something that drives me crazy about statistics: Giving important concepts numbers or uninformative names. Example: Naming type 1 and 2 error. Half the time I forget which one is which and have ...
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Gold Standards for Gender Equality in Tech

By Mai Alowaish posted 02-08-2021
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So many of us have been busy recently getting our organizations (or our clients) certified for GDPR, CCPA or other “golden” standards for privacy, technology and more; but we are rarely busy with a certification that concerns people, who are really the ...
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Resolving to Resolve

By Jeff Burkhardt posted 01-18-2021
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If you are like me, you are one of the 80% of Americans who fail to live up to their New Year’s resolutions. What was the resolution this year? Lose weight? Spend more time with the family? Save more money? Just using these three resolutions as examples; ...
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2021 State of the Association Address

By Marilee Yorchak posted 01-05-2021
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It’s quite the understatement that 2020 was a challenging and different year for everyone.   It’s my hope that DAA was able to help you as a business professional last year – be it through our town halls, our COVID resources, our career-enhancing educational ...
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