Blogs

NYC Chapter: A Well-Oiled Machine

By Marilee Yorchak posted 7 days ago
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A commitment to provide exceptional educational value on topics of great interest to digital analysts is the driving force behind much of the DAA New York City Chapter's success. Orchestrated by chapter leaders  David Millrod, Sangah Bae, and Randal ...
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The Internet of Things from a Digital Analyst’s Perspective

By Mark Bell posted 11 days ago
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Introduction The internet of things (IoT), where devices talk to each other through a network, looks set to expand rapidly in many areas from hospitals to scientific research, into smart cities and into people’s homes. One outcome of this technology, ...
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It’s hard to fight sexism when you don’t even see it happening

By Ella Nguyen posted 13 days ago
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MeasureCamp SF on July 22, 2017 was the second analytics unconference that I have been to and I have to confess, I’m hooked! It’s exhilarating to show up and not know what the day is going to be like. That’s because neither the topics nor the speakers ...
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How to Tame the Data Beast: Building a Data Warehouse

By Kinjal Mehta posted 15 days ago
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Many enterprise-sized businesses use legacy systems, such as Microsoft Excel, to collect, cleanse, store, and analyze data from separate sources, such as their CRM, Google Analytics, and call centers. Maintaining the legacy processes by which they collect ...
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Machine Learning for the non-Machine Learners: A Machine Learning Recipe with the Right Ingredients for the New Chefs! (Part 6/6)

By Zara Palevani posted 18 days ago
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Here we go, this is the last question! Thank you for following, sending DMs, and all the great conversations over coffee :). I learned a great deal myself and hope that whoever reads these posts finds value in what I have shared. I also have to send ...
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Machine Learning for the non-Machine Learners: A Machine Learning Recipe with the Right Ingredients for the New Chefs! (Part 5/6)

By Zara Palevani posted 20 days ago
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Question number 5 is sort of boring ('nice job Zara discouraging me to read on' you may say! the answer to this question is where the rubber meets the road- who knows maybe I don't wan too much competition in the game?:)) Question 5: Can you find ...
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Chapter Spotlight On Austin

By Marilee Yorchak posted 21 days ago
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The Austin, Texas DAA Chapter is active and growing with an enthusiastic leadership team. The 2016 Symposium was well attended by members and non-members alike. The Chapter will continue to host its popular focused training sessions in 2017.  Recently, ...
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Retention and Attrition, Using BigQuery and a Simple Data Model

By Hazem Mahsoub posted 21 days ago
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[Previously published on  E-Nor blog ] It’s a well-known fact in business that retaining your existing clients is easier and less expensive than acquiring new ones. Nevertheless, marketers put a lot of focus on acquiring new ...
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Machine Learning for the non-Machine Learners: A Machine Learning Recipe with the Right Ingredients for the New Chefs! (Part 4/6)

By Zara Palevani posted 25 days ago
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It's been a pause since the last post so I am just going to jump in and introduce you to the fourth question:   Does your problem have a pattern? Why this even matters you may ask. The machine learns from regularities, therefore rare or irregular ...
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DAA Member Benefit: Speakers Bureau

By Marilee Yorchak posted 26 days ago
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DAA gets asked often for recommendations of speakers – not only for DAA chapter events, but for outside events as well.   A special feature on the DAA website is the DAA speakers bureau .  We have a wealth of knowledgeable analytics professionals ...
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Machine Learning for the non-Machine Learners: A Machine Learning Recipe with the Right Ingredients for the New Chefs! (Part 3/6)

By Zara Palevani posted 29 days ago
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Welcome to another post where I discuss the third question (out of 6) to ask to qualify a business problem as a machine learning problem. Please refer to my earlier posts to review   question 1   and   question 2 . Alternatively you can bookmark my ...
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Machine Learning for the non-Machine Learners: A Machine Learning Recipe with the Right Ingredients for the New Chefs! (Part 2/6)

By Zara Palevani posted 07-21-2017
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In this post I will review the second question that you should ask to qualify a business problem as a machine learning problem. Question 2: Can you clearly formulate the problem? The following paragraph is written for those in the PM* filed. ...
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Digital Analytics in Sunny LA

By Marilee Yorchak posted 07-20-2017
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The Los Angeles Chapter of the DAA is enthusiastic and growing under the leadership of Jeff Ferguson, Sergio Kajirian, Mark Osborne, Linda Suen, and Angela Tsai . The Chapter holds at least one event per quarter and alternates between socially focused ...
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Machine Learning for the non-Machine Learners: A Machine Learning Recipe with the Right Ingredients for the New Chefs! (Part 1/6)

By Zara Palevani posted 07-19-2017
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If you are in a leadership position the least that you need to know about machine learning is how to qualify your business problems as a machine learning problem. Therefore, you will need to know what machine learning could solve before you can decide ...
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eMetrics Chicago WiA session: 6 Ways to Use Your Voice to Have Impact

By Kimberly Whitehead posted 07-12-2017
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​ "Can you hear me now?" The answer is a resounding "yes" for Jennifer Veesenmeyer of Merkle, guest speaker at the eMetrics Chicago Women in Analytics lunch. The Women in Analytics Community is open to all DAA members interested in supporting gender ...
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Infographic: Data Quality in Digital Analytics

By Alexis Fillon posted 07-12-2017
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Originally published on the  Digital Analytics Blog  on Thursday, June 22 2017 by Bernard Segarra, Editorial Manager at AT Internet.  See the original blog post . More than 55% of companies use data to make decisions, but only 33% of CEOs say they ...
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Doing It Right in Denver!

By Marilee Yorchak posted 07-05-2017
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When DAA's Denver Chapter held its kickoff meeting at Merkle in April 2016, the leadership knew the market was ripe for all DAA has to offer. Chapter leaders including  Greg Ahern, Don Drews, and Steve ...
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Dashboarding with Data Studio vs. Google Sheets

By Lynette Chen posted 07-05-2017
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Google Sheets was not originally created as a data visualization tool, but it has been flexible enough that many people use it for dashboarding. But with recent and ongoing improvements to Data Studio, including unlimited free reports, Data Studio has ...
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DAA Member Benefit: Recorded Webinars from SME's

By Marilee Yorchak posted 06-28-2017
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As a DAA member, you have access to all of our recently recorded webinars.   Here  you can find all of DAA's recorded webinars from 2015 & 2016. DAA webinars are provided to you at no additional cost as a benefit of your DAA Membership. ( Non-members ...
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Keys to a Successful Mentoring Relationship

By Nicole Leite posted 06-26-2017
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Mentoring is an effective method for helping other women develop and progress in the Digital Analytics profession. It comes with important responsibilities for both a mentor and mentee in order for the relationship to be successful. Here is an overview ...
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