Blogs

Demystifying Data Science

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There’s a lot of buzz about Data Science these days, and especially its super-cool subfield, Machine Learning. Data Scientists have become the unicorns of the tech industry, commanding astronomical salaries and an equal amount of awe (and envy) to ...
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My Mentoring Experience

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Last year I had the opportunity to participate in the Women in Analytics Mentoring Pilot and I’ve continued my participation in the program as both a mentee and mentor. Like many of us who are pressed for time, I’ve had to be strategic about what to ...
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The inaugural Quanties – DAA’s awards competition – is complete for this year. Many congratulations to all our finalists and winners , and special thanks to our sponsors ( Tealium  as the Title Sponsor;  Google  as the Gold Sponsor;  Analytics Pros ...
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The 2018 Digital Analytics Association NYC Symposium was held last month at the MetLife building in Manhattan. This year's speakers covered a wide array of topics ranging from using Excel to build regression models to discussing mentorship opportunities ...
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Just about every behavior change initiative today needs some kind of online presence. Many organizations build websites as a matter of course. But unfortunately, many websites are missed opportunities. Organizations that approach their website as an ...
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This blog entry is written to provide a broad insight to the current status of analytics in the automotive industry. This is based off my agency experience working directly with ~40 accounts. Overview State of Analytics iFrame Apocalypse ...
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Good evening all, Today, I have presented my latest deck at Google Academy London for the Data Festival London as part of the London Data Week. This is an update on a presentation I have given in the past at Web Analytics Wednesday Copenhagen in October ...
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Greetings from London, I have just returned from Copenhagen, in Denmark, where I have attended another one of these MeasureCamps. Yes, another one, my fifth one for this year alone and what an amazing MeasureCamp this was, and it was only their second ...
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Members told us that they wanted to be able to beef up their digital analytics skills in specific areas – without a big time commitment or big financial investment. We listened, and along with significant member input and contributions, the new short ...
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  GDPR – Making Sense of It Yet? Well - May 25 has come and gone. As everyone knows, that was the deadline for GDPR. Hopefully, everyone is feeling more comfortable about the requirements and moving towards full compliance. DAA has compiled some ...
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DAA’s Job Descriptions , tied to the DAA Competency Framework, continues to be a resource that our members tell us is valuable to them and their organizations and teams.   This downloadable report is based on real data from members and digital analytics ...
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Though women have made huge strides in the past few decades and have moved the glass ceiling higher and higher, they are still underrepresented in the top echelon of corporate organization charts and in management positions. This is a huge loss for organizations ...
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Greetings from sunny Amsterdam! Another great MeasureCamp in the Netherlands happened yesterday and I attended again. My fourth MeasureCamp in five weeks. Now, I will calm down a bit and won't attend any until... June. That will be on Copenhagen, Denmark. ...
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Good afternoon, Please find my deck on SlideShare for the first MeasureCamp in Moscow, Russia! If there's a shortage of analytics talent and a small number of data-driven companies, could we influence data-justified companies by boycotting them outright ...
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A few weeks ago, an article on The Harvard Business Review shared the fascinating outcome of a study, which indicated that “within one year, attendees of a conference for women were twice as likely to be promoted.” My first thought was, ...
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Hello everyone, In continuation with my efforts to understand more and more about web analytics auditing culture and best practices... I would like to share this basic automation tip with everyone. It would be great to have some feedback from the readers ...
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As a DAA member, you not only get to vote in the annual awards ( the DAA Quanties ) to determine the finalists, but you get a significant discount to attend the Party, watch the finalists present their best work, and VOTE live to determine the winner! ...
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Originally published on the  Digital Analytics Blog  on March 28, 2018 by Ashley Kibler, Editorial Manager at AT Internet.  See the original blog post Are businesses ready for the GDPR? Depending on who you listen to, only   6% of companies ...
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Good morning, In a few hours, I will leave sunny Bratislava in Slovakia, Central Europe, where I have attended yet another MeasureCamp, and fly back home to London. Upstairs, there's a soprano singer practising right now. She has been every single day ...
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Good morning everybody, Here in London, we were greeted yesterday morning with a little snow as some of us were on our merry way to MeasureCamp London XII. I have presented a session yesterday about a small QA tool I have written. Now, rather than just ...
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