Blogs

Focus on DAA's Active Dallas Chapter

By Marilee Yorchak posted 4 days ago
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Special thanks to the DAA's Dallas chapter leadership for their diligent work on their May 24 Symposium. The Dallas chapter also will host three quarterly chapter events this year.  In planning for this year's Symposium as as well as for all chapter ...
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DAA Boston Chapter Delivers Real Value

By Marilee Yorchak posted 17 days ago
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Thanks to strong Chapter Leadership and an active, engaged local digital analytics community, DAA's Boston Chapter is thriving and growing. There's a DAA Chapter meetup at least every two months where you can hear about hot topics from engaging speakers. ...
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DAA Member Benefit: Job Descriptions

By Marilee Yorchak posted 22 days ago
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DAA’s Job Descriptions, finalized last year and all tied to the DAA Competency Framework continue to be a resource that our members tell us is valuable to them and their organizations and teams.     This downloadable report is based on real data ...
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Welcome New DAA Board Members!

By Jim Sterne posted 29 days ago
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As I enter my last year as Board Chair of the Digital Analytics Association, I want to thank those who are stepping down from the Board and those who are stepping up. Wait. What?   “Last year”??   It’s OK - Don’t get upset or dance in the streets ...
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Great Work Atlanta Chapter Leaders

By Marilee Yorchak posted 29 days ago
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An enthusiastic group of Atlanta DAA members set out to revive their local chapter in mid-2016. Since then, their focus and drive have already generated increased excitement and involvement from the local analytics community.  Since October 2016 the ...
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San Francisco eMetrics Summit WiA session

By Anita Fong posted 05-22-2017
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eMetrics Summits have always provided quality programs where analytics professionals can bring home industry best practices and new ideas that were sparked by conversations with peers. The tremendous focus on women professionals within the industry where ...
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Kudos to DAA's Seattle Chapter

By Marilee Yorchak posted 05-12-2017
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Did you know that as a DAA member, you can join any DAA local chapter at no cost? If your work takes you to other cities, consider adding additional chapter affiliations to your membership. Just email us and add a new chapter.  If you're ever ...
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Getting Your Feet Wet in the Data Lake: Analytics 360 in BigQuery

By Hazem Mahsoub posted 05-11-2017
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[Previously published on E-Nor blog] I am really fascinated by BigQuery. The ease of use and the speed it offers to handle really large amounts of data is just amazing. In this post, I’ll highlight the operational benefit of BigQuery over ...
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When To Stop A Conversion Rate Optimization A/B Test

By Greg Ahern posted 05-10-2017
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One of the most confusing concepts to explain to a client is how you know a conversion rate optimization A/B test has finished and is accurate. Diving into statistics causes a glazing of the eyes and a head bobbing sleepy effect. Many A/B tools provide ...
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Questions from Upcoming Analysts and Digital Professionals

By Feras Alhlou posted 05-04-2017
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Students in a University of Denver analytics course who have been using Google Analytics Breakthrough recently submitted several questions about practical, technical, and future considerations for Google Analytics: What are the most important ...
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DAA Member Benefit: Self-Assessment

By Marilee Yorchak posted 04-30-2017
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One of the most popular and important benefits of being a DAA member is the ability to see quickly where your skill set lies as a digital analyst with D AA’s Self-Assessment tool. I encourage ALL our members to take this quick online test EVERY ...
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Results of WiA Survey

By Nancy Koons posted 04-26-2017
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Last year the DAA formed a “Women in Analytics” group. The goal of the group is to build awareness of women working within digital analytics as well as discuss ways to support women within the industry.  As the initial meetings began to gain momentum ...
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A look into the 2017 April NYC Symposium

By Dawn Stitzlein posted 04-25-2017
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I have been in the digital analytics industry for 3-4 years now and only joined the DAA last year. The NYC Symposium was my first DAA event, as I work in Harrisburg, Pennsylvania – which does not necessarily scream digital analytics culture. So needless ...
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Is data truly the currency of tomorrow? Part 1

By Alexis Fillon posted 04-24-2017
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Originally published on the  Digital Analytics Blog  on Friday, April 21 2017 by Mathieu Llorens, CEO at AT Internet.  See the original blog post. Data is unanimously considered to be the fuel of the modern economy. It has the virtue of being ...
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Session Quality Score: a new Google Analytics report

By Enrico Pavan posted 04-14-2017
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Few days ago I noticed in some of my clients’ account that in Google Analytics a new report appeared. It has been named Quality Session and announced six months ago. You can find it under the path Audience> Behavior> Session Quality. What is Session ...
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Six Companies Recognized in DAA

By Marilee Yorchak posted 04-11-2017
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As DAA enters our 13th year of building a better digital world through data, I'd like to take the opportunity to thank six of our corporate members, who have been DAA supporters and corporate members for ten years or more! Our thanks to: • BitBang  (member ...
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DAA Member Benefit: Award of Achievement in Digital Analytics

By Marilee Yorchak posted 04-02-2017
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As a DAA member, you are entitled to a significant discount on the very popular Award of Achievement in Digital Analytics courses through the University of British Columbia. The UBC/DAA Award of Achievement in Digital Analytics program teaches ...
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Applied Marketing Analytics Call for Papers

By DAA Blogger posted 03-28-2017
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*This is a call for paper proposals* Applied Marketing Analytics Special Issue: Locational Analytics: Enhancing Customer Experiences by Listening and Responding to Interactive Communication Guest Editors: Don E. Schultz and ...
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The Certified Web Analyst® Program Moves Forward

By Marilee Yorchak posted 03-27-2017
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In August of 2010, the DAA launched the Certified Web Analyst (CWA) program(tm) with great excitement surrounding the new credential. Since that time, a number of analysts from many global regions have passed the certification exam and as a result, have ...
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Previous WiA Events List

By Catherine Hackney posted 03-27-2017
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October 2016 New York eMetrics - keynote session, "Assess. Adapt. Advance. Staying Ahead in a Rapidly Changing World," with Sheri Cleary, former DAA board member and with ViaCom/Comedy Central. View a post about this event here . November 2016 ...
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