Blogs

What’s expected of an analytics professional in 2020?

By Feras Alhlou posted 15 days ago
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As analytics experts, we’re expected to advance the use of data to understand and improve the world (see DAA’s mission and vision here ).  Many years ago, there was a public debate on whether analytics was easy or hard. It’s easy because you can ...
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Five Trends and Challenges Facing Analytics Leaders

By Rusty Rahmer posted 16 days ago
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In October, at the global DAA OneConference, I was privileged to lead an elite group of analytics leaders (formally known as the DAA Corporate Member Leader Forum) through a discussion on the evolution and trends in organizational design around digital ...
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2020 State of the Association Address

By Marilee Yorchak posted 19 days ago
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2020 is here!   DAA is in the midst of strategic planning to help us carry out our mission statement: Advancing the use of data to understand and improve the digital world through professional development and community. From our humble beginnings ...
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The Perks of Being a Mentor

By Mai Alowaish posted 12-18-2019
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I often think of mentoring as a chance to “Sharpen the Saw”, as Stephen Covey refers to it in his “7 Habits of Highly Effective People” book. He explains the habit as one’s need to cultivate and renew, in order to move on an upward spiral of growth ...
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DAA Member Benefit: The Value of Volunteering

By Marilee Yorchak posted 12-01-2019
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Volunteering with DAA is a great way to enhance your DAA membership experience, gain leadership experience, and build your personal network.   DAA lists all current volunteer opportunities on the national scale on the DAA website. All opportunities ...
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Building CCPA on top of the GDPR – how DAA can help

By Catherine Hackney posted 11-05-2019
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Author: Aurélie Pols, Founder, Aurélie Pols and Associates The words my friend Leena has been speaking for 2 years resonate increasingly. We teach Data Protection Officers on digital data privacy at the Maastricht University faculty of law: “ You ...
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2019 DAA Quanties Winners Announced

By Marilee Yorchak posted 11-03-2019
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Many congratulations to our 2019 DAA Quanties Award Winners and Finalists! As THE association for professionals in digital analytics, it is important that we recognize and celebrate the individuals, teams, and companies that demonstrate exceptional ...
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Top Tips To Maximize Networking At The DAA ONE Conference

By Michelle Reeb posted 10-18-2019
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Attending the DAA ONE Conference ? Utilize these tips to quickly cultivate mutually beneficial relationships with your fellow attendees. You’re likely expecting to experience many friendly smiles, welcoming handshakes, business card trading ...
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The Secret Sauce to Making a Smart Digital Marketer

By Smriti Misra posted 10-14-2019
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Driving digital martech initiatives effectively . Technology has today become an indispensable part of daily life and is used for even the simplest of things like reading the morning news or navigating to work. Consumers are using technology at ...
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FAQs: New 2019 Nevada Privacy Law

By Catherine Hackney posted 10-04-2019
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By: Jodi Daniels, Founder & CEO, Red Clover Advisors The forewarned – and often dreaded – ripple effects of the GDPR are finally rolling in. After the European law went into effect in May 2018, it kicked off a tidal wave of action. In fact, ...
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Validating your professional knowledge, skills, and abilities (KSAs) to employers and clients

By Judy Ritland posted 10-03-2019
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Have you wished for a simple way to validate your professional knowledge, skills, and abilities (KSAs)? Do you know a validation can be established quickly? Your experience in areas such as web analytics, digital analytics, business intelligence, & ...
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DAA Member Benefit: OneConference Discount

By Marilee Yorchak posted 10-02-2019
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It’s almost here!   The inaugural DAAOneConference is quickly approaching! You can still attend this don’t-miss event Oct 23-24.   Between 15 incredible sessions with thought leaders, interactive breakouts for our Women in Analytics and Corporate ...
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Maintaining Your Well-Being In A Fast-Paced Environment

By Michelle Reeb posted 10-02-2019
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Do you find it difficult to maintain your well-being in a fast-paced work environment? You’re not alone. This post is inspired by conversations with professionals at this year’s Digital Analytics Hub Conference , where we identified common challenges ...
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DAA: 15 Years and Still Simply The Best

By Marilee Yorchak posted 09-26-2019
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The best is yet to come. That phrase pops into my head whenever I think of our 15th anniversary year . The Digital Analytics Association (DAA) has ballooned to over 5,000 members from all areas of the industry: software vendors, enterprise practitioners, ...
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6 Brand Musts for an AI World

By Jim Sterne posted 09-05-2019
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What happens to brands when personal AI agents seek the best deals on behalf of their consumer owners? Into a cocktail shaker, mix today's focus on privacy, advances in machine learning and voice response systems, and consumers' overwhelming desire for ...
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DAA Member Benefit: Certification

By Marilee Yorchak posted 09-05-2019
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As a DAA member, you get a significant discount on the certification program that DAA offers:   the Certified Web Analyst (CWA ).      Certification sets you apart from your colleagues, and it is another way to improve your skill set to be recognized ...
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The #1 Secret Of Top Performers

By Michelle Reeb posted 08-12-2019
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Think about a time when you were performing at your peak, whether at work or in another facet of your life. Imagine that feeling of accomplishment. Now think about the hard work that you put in to accomplishing those goals. There was a lot of hard work, ...
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Intelligent Tracking Prevention – redefining the cookie ecosystem

By Alexis Fillon posted 08-01-2019
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Originally published on the  Digital Analytics Blog  on June 5, 2019 by Chris Tighe, Editorial Manager at   AT Internet .  See the original blog post With its latest ITP system update for iOS and macOS, Safari is blazing the trail for ...
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DAA Member Benefit: Speakers Bureau

By Marilee Yorchak posted 07-31-2019
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DAA gets asked often for recommendations of speakers – not only for DAA chapter events, but for outside events as well.     A special feature on the DAA website is the speakers bureau .   We have a wealth of knowledgeable analytics professionals ...
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Total Well-Being: The Secret To Employee Engagement

By Michelle Reeb posted 07-15-2019
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Are you feeling checked-out and disengaged at work, wishing you were somewhere else on most days? If so, you are not alone. In fact, 66% of U.S. Employees are “disengaged” or “actively disengaged” at work, according to Employee Engagement On The ...
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