Blogs

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On February 3rd, we had the great opportunity to host our next installment of our Veterans Google...
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I attended the Raleigh Symposium earlier this month and thought it would be a great experience for...
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As one of the Philadelphia DAA chapter leaders, I have noticed the lack of diversity within the field...
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One of the most popular – and growing – DAA member benefits is the Digital Analytics...
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DAA Mission: Advancing the use of data to understand and improve the digital world through professional...
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I recently volunteered to write a blog post for the DAA’s Women in Analytics Group to talk about...
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SETTING UP YOUR DIGITAL TEAM’S KPIS LIKE A PRO Did you...
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How To Build A Signup Form That Converts If your forms are not optimized,...
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Another strong member benefit for DAA member is access to thought leaders. The DAA Thought Leader...
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Justin Goodman, DAA 2016 Rising Star nominee recently shared what he believes is behind his Rising...
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THE KPI "PATH"

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I’m not often pleased with the establishment of KPI’s… I consistenly read “How...
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The KPI has been my pet peeve for a long time. Reason being is that my stakeholders get a bit lost...
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DAA – as YOUR association – is always looking for opportunities to provide value to you...
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Businesses engage in digital analytics to monitor activity and discover ways to improve. Analysts...
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Hello DAA Community! I am excited to invite you to attend a webinar with our friend and DAA founding...
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MaassMedia, a digital analytics agency specializing in enterprise solutions, announced the addition...
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Brian Clifton recently joined Feras and Eric for a 30-minute webinar to discuss Top 10 Google Analytics...
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DAA is proud to share that we were recently contacted by our community vendor Higher Logic to be interviewed...
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A few months ago, DAA received an email from Thought Leader Krista Seiden. Krista works for Google...
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Recently, 2016 Rising Star nominee Ken Williams, Search Discovery, shared what he considers the very...
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