Blogs

The Healing Power of Determined Hope: Actions the DAA is Taking to Eradicate Racism

By David McBride posted 7 days ago
Be the first person to like this.
In the wake of the recent protests against racism, fellow DAA board member @Mary Owusu and I hosted a Town Hall for members of the analytics community in late June to discuss ways racism is present in their lives. We also wanted to have an open discussion ...
0 comments

My 2020 Top Consultant of the Year Nomination

By Garrett Mark Scott posted 9 days ago
Be the first person to like this.
Weekly Client Performance Report Featured Project for Top Consultant of the Year An automated weekly email report providing client to client comparative data so we know which clients need the most help. This aids our key business requirement ...
0 comments

Onward and Upward with the Digital Analytics Association

By June Dershewitz posted 22 days ago
Be the first person to like this.
I’m here to share that I’ve recently become the President of the Board of the Digital Analytics Association (DAA). Beyond my day job, volunteer work is something I’ve always enjoyed. It’s gratifying to build connections with people around a shared mission, ...
0 comments

How Baseball Made Me a Better Leader

By Jeff Burkhardt posted 29 days ago
Be the first person to like this.
When I got into my late 30s, and I realized the Philadelphia Phillies probably weren’t going to call me to play second base for them anytime soon, I gave up playing men’s league baseball for a full-time seat behind home plate. At age 38, I became an ...
1 comment

The 5 types of mentors you need in your life

By Mai Alowaish posted 07-07-2020
3 people like this.
As I read an article in TED website about the 5 mentors you need in your life , I thought of all the analytics mentors in the past 5 years of my career and how each one represented one of those mentor types, and many of those great mentors are here ...
2 comments

The Quanties, and Who Should Be Nominated For One

By Joseph Miscavige posted 07-02-2020
Be the first person to like this.
You should nominate yourself for a Quantie. I’m serious. You should. Right now. You can do it right here . You have until July 12th to do it. In fact, you only have to start the nomination and push the submit button by the 12th. The DAA will then contact ...
0 comments

Web Analytics salaries in the UK are half what they are in the US. Could you benefit from hiring UK remote workers?

By Alban Gerome posted 06-28-2020
Be the first person to like this.
Good afternoon and greetings from London, I have attended yesterday the amazing virtual MeasureCamp Cincinatti. Congrats to everybody involved, the organisers, the sponsors, the speakers and the other attendees. I am not an expert in tax or legal matters, ...
0 comments

Resiliency Redefined

By Jeff Burkhardt posted 06-15-2020
1 person likes this.
I told myself, when I started to write this blog, that I would not stoop to a series of references involving the ‘P’ word – meaning Pandemic, while writing. After all, we have been overloaded with negative story after negative story, and one deflating ...
0 comments

No Layoffs Pledge

By Alex Yastrebenetsky posted 05-28-2020
Be the first person to like this.
Only a few years out of college, I was a software engineer working for one of the largest software companies in the world, Attachmate. Our Cincinnati office had 250 people; this used to be an independent company that was acquired by Seattle-headquartered ...
0 comments

Lack of Product Mindset is a show-stopper to the Insights-First culture

By Sushant Ajmani posted 05-25-2020
1 person likes this.
Being a Product Manager, I have to interact with both business users and analytics professionals across different business functions every week. Recently, I had a meeting with a Head of Supply Chain Operations at a large CPG brand. During our conversation, ...
0 comments

Fear. Anxiety. Insecurity. Loneliness. Concern. Stress. These Words – These Feelings – Put Me in a Cold Sweat.

By Alex Yastrebenetsky posted 05-06-2020
Be the first person to like this.
Fear. Anxiety. Insecurity. Loneliness. Concern. Stress. Wow. These words—these feelings—put me in a cold sweat. Under normal circumstances, we, as human beings, experience most of these things on a daily basis (at varying degrees, of course). Those ...
0 comments

Analytics Tribe Presents: Advance your career during quarantine by reading these books

By Jennifer Yacenda posted 05-05-2020
2 people like this.
As part of Adobe Summit earlier this year, Eric Matisoff and I shared some of our findings during Analytics Tribe of Mentors: Achieving Rockstar Status .  Inspired by Tribe of Mentors by Tim Ferriss, we set out to collect practical advice ...
0 comments

DAA Member Benefit: Job Descriptions

By Marilee Yorchak posted 05-04-2020
Be the first person to like this.
DAA’s Job Descriptions , tied to the DAA Competency Framework, continues to be a resource that our members tell us is valuable to them and their organizations and teams.   This downloadable report is based on real data from members and digital ...
0 comments

Free Resources for Small Businesses from the InfoTrust Team

By Barbara Kalicki posted 04-14-2020
Be the first person to like this.
In these uncertain times, InfoTrust is here to assist your small business!   Together we’ll navigate these rough seas until we all come out of the storm and continue to succeed.  Check out our curated resources below: Strategic ...
0 comments

DAA's Help for Our Members......

By Marilee Yorchak posted 04-02-2020
1 person likes this.
It’s certainly been a challenging time for our industry and our members.   Please know that we care deeply for you all and are striving to pivot and find additional ways to add value to your DAA membership.  DAA is working hard to provide you with resources ...
0 comments

The Biggest Promise of Digital Data Is Going Away (and That's Okay)

By Tim Wilson posted 03-27-2020
3 people like this.
When digital analytics (née web analytics) first emerged, one of the great promises of the analog-to-digital shift was that organizations could start "tracking everything." This started on websites: "We can see every user and every page they viewed and ...
2 comments

DAA Member Benefit: Free Quanties Entries

By Marilee Yorchak posted 03-05-2020
Be the first person to like this.
Recognition for your outstanding work as a digital analyst, team or company is Recognition for your outstanding work as a digital analyst, team or company is important. That’s what the DAA Quanties is all about. And winning a DAA Quanties Awards ...
0 comments

Connecting the Dots between Web, App and more…

By Mai Alowaish posted 02-26-2020
Be the first person to like this.
In less than a decade the analytics industry has radically changed. Up until 2012, the DAA was actually called the WAA (Web Analytics Association). The name change was made in large part to reflect the full gamut of data that analysts deal with in marketing ...
0 comments

DAA Member Benefit: Digital Analytics Cookbook

By Marilee Yorchak posted 02-02-2020
Be the first person to like this.
DAA members repeatedly tell us that one of the most actionable member benefits is the Digital Analytics Cookbook This member-sourced and member-driven initiative captures effective, replicable digital analyses that can be shared, developed and ...
0 comments