Blogs

DAA Member Benefit: Onsite Training

By Marilee Yorchak posted 13 days ago
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 DAA – as YOUR association – is always looking for opportunities to provide value to you as a member. How about more training for your team, and less travel? We know your team is busy, and leaving the office to attend a seminar or workshop may be ...
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15 Years Later: What Hath DAA Wrought?

By Jim Sterne posted 19 days ago
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I really can’t believe it has been 15 years since the founding of  DAA.  From its conception at the eMetrics Summit in 2004, (now called the Marketing Analytics Summit), we have created a vibrant analytics organization of more than 5,000 professionals. ...
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DAA Member Benefit: Cookbook

By Marilee Yorchak posted 02-03-2019
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DAA members repeatedly tell us that one of the most actionable member benefits is the Digital Analytics Cookbook.   This member-sourced and member-driven initiative captures effective, replicable digital analyses that can be shared, developed ...
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Ask DAA Anything: Q&A

By Marilee Yorchak posted 01-25-2019
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DAA held our first “Ask Me Anything” call for our members and not-yet members… and we all learned something! Here are some of the questions that came up:   Q:  What is new in DAA this year? A:   New programs for 2019 in DAA include the rollout ...
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DAA Education Survey – What Does it Mean for You as a Member

By Adrienne Segundo posted 01-14-2019
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Because DAA is data driven and member focused, the recent survey from DAA Education team provided some keen insights into your education and training needs and is helping us to formulate the offerings for 2019. The survey was sent to all current DAA ...
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2019 State of the Association Address

By Marilee Yorchak posted 01-07-2019
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It’s been a busy and fruitful year for DAA – with a growing membership and new benefits to help you and your team learn, grow, and lead in our burgeoning field. THANK YOU for your membership and participation in DAA. We do so much more together ...
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Demystifying Data Science: Data Wrangling

By Ian Thomas posted 12-06-2018
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Ask any Data Scientist and they will tell you that the process of 'wrangling' (loading, understanding and preparing) data represents the lion's share of their workload – often up to as much as 80% . However, that number is not as alarming as it may ...
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Notes from TED Women 2018

By Kajoli Tankha posted 12-06-2018
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Back from TED Women last week. I have talked to each of you about equality issues in some shape or form and thought you may find this interesting. There were talks from those who are being the light in terrible darkness. (bits of them listed below) ...
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Directors' Cut - December 2018

By Rusty Rahmer posted 12-05-2018
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Our November Board of Directors (BoD) meeting is officially in the books! Thought I’d appeal to the analyst in you and frame my thoughts/takeaways around some key numbers/metrics! Spoiler Alert : I’m about to let a few “cats out of the bag” so ...
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From web analytics practitioner to Chief Data Officer. What could be the career path?

By Alban Gerome posted 12-04-2018
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Good evening all, It has been a few months since I last posted here. I am based in London where I have spent most of my career as either a web developer or a web analytics practitioner. I have now over 6 years' experience in database, server-side and ...
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DAA Member Benefit: Volunteering

By Marilee Yorchak posted 12-03-2018
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Volunteering with DAA is a great way to enhance your DAA membership experience, gain leadership experience, and build your personal network.   DAA lists all current volunteer opportunities on the national scale on the DAA website. All opportunities ...
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Directors Cut - November 2018

By Rusty Rahmer posted 11-13-2018
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Fall is annual strategic planning season for many companies, and the DAA is no exception. We’re fresh off our October Board of Directors meetings where the focus was 2019 strategic planning so I thought I’d share some highlights from the day and half ...
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DAA Member Benefit: Recorded Webinars

By Marilee Yorchak posted 11-01-2018
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As a DAA member, you have access to all of our recently recorded webinars.   In our Education Portal, you can find all of DAA's recorded webinars   from the past few years. There are almost 40 to choose from!  DAA webinars are provided to you ...
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12 Takeaways from ObservePoint Validate 2018

By Hector Olguin posted 10-20-2018
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As I was horsebacking riding in the crisp autumn air with a group of analytic professionals from across the country, I realized the conference tagline was pretty accurate: An Industry Event Unlike Any Other . I attended the ObservePoint’s Validate ...
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It takes a village...to make a great analyst

By Lara Fisher posted 10-16-2018
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When we enter the workforce, it is often with a handful of skills and just enough gumption to get hired. Years are spent learning and growing to become the women we want to be professionally and personally. In looking back over the last twenty plus ...
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Demystifying Data Science: Data Science vs Analytics

By Ian Thomas posted 10-08-2018
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Ask an Analyst, particularly a Digital Analyst , how they’d like to develop their career, and they are quite likely to tell you that they want to get into Data Science. But in fact the two disciplines (if they can even be described as separate disciplines) ...
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DAA Member Benefit: Certification

By Marilee Yorchak posted 10-02-2018
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As a DAA member, you get a significant discount on the certification program that DAA offers:   the Certified Web Analyst (CWA ).      Certification sets you apart from your colleagues, and it is another way to improve your skill set to be recognized ...
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DAA Member Benefit: Women in Analytics Program

By Marilee Yorchak posted 08-31-2018
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One of DAA’s most successful initiatives in the past 18 months has been the ongoing development of the Women in Analytics program. This exclusive member-only program, combines resources, quarterly calls, Thought Leader Conversations, and a mentoring ...
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Data Wrangling is Career Strangling

By Kerry Hew posted 08-16-2018
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I wrote an article on LinkedIn and thought to publish here as well. Here is the link, in case you choose to engage there:  https://www.linkedin.com/pulse/data-wrangling-career-strangling-kerry-hew/ Data Wrangling is Career Strangling Data wrangling ...
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The journey to digital analytics 4.0

By Alexis Fillon posted 08-07-2018
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Originally published on the  Digital Analytics Blog  on July 18, 2018 by Ashley Kibler, Editorial Manager at AT Internet .  See the original blog post Over the past few decades, web analytics has evolved from a discipline reserved ...
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