Blogs

#BreakTheStigma - May is Mental Health Awareness Month

By Alvaro Rivera posted 05-02-2022
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#BreakTheStigma - May is Mental Health Awareness Month Introduction: Mental health in Tech Fostering mental wellness for employees in tech companies benefits everyone including clients. However, it’s not an easy task to check off. Mental ...
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History and Forming of the DAA Implementation Task Force

By Garrett Mark Scott posted 03-14-2022
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This article is written to serve as a documentation of the implementation journey our members have been on and serves as a testament of the DAA DNA. Any member in our organization can make a difference and rise as an organic leader. Our ...
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What lies ahead? Musings of a digital (analytics) native

By Ashmita Saha posted 02-24-2022
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There is never a dull moment for digital natives. This ever-changing landscape of seismic market shifts, new technologies and a dramatically accelerated pace of movement holds us forever on our toes; grey (and ‘greying’) cells actively trying to consume ...
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Guest Blog: Classic Marketing Methods That Your Business Should Be Using

By Erin Lambertz posted 01-18-2022
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As technology has continued to advance, many classic marketing methods have started to go the way of the dodo. We’re here to tell you that they shouldn’t go extinct just yet. There are quite a few traditional marketing methods that your business should ...
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2022 State of the Association

By Kimberly Mosley posted 01-07-2022
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Happy New Year! It is 2022, and here we are - ringing in the new year and taking a few minutes to reflect on the old. At this time last year, with the release of vaccines and reopening of businesses, we thought 2021 would be a return to something close ...
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Build Remote Culture with Purpose - Tactical Leadership Advice

By Garrett Mark Scott posted 09-30-2021
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The General Problem While working in remote conditions, many interactions with co-workers can feel very transactional. This is not terrible, but far from inspiring. The casual water cooler talks don't happen anymore, and many people are burnt out ...
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Leading Through a New Kind of Burnout

By Kimberly Mosley posted 09-13-2021
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You’ve made it through the summer, maybe had a chance to use some vacation time, and now you’re ready to tackle a busy fall feeling calm and refreshed, right? Well maybe? There’s a good chance you aren’t as relaxed these days as you might like. Nor ...
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Building the DAA Membership Database

By Rachel Wright posted 09-07-2021
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Our Member Profile has been updated with a few questions on member demographics. These will not be part of your public profile, but will be analyzed in aggregate. If you haven’t yet, please update your profile by clicking the "Update Now" button and ...
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Learning to Lead: A Personal Experience That Put My Emerging Skills to the Test

By Garrett Mark Scott posted 09-06-2021
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The Request for Some Simple Tracking In my current role I manage analytics implementations for the United States division of an enterprise company. We had a request to implement tracking on 2 popups that appeared on the homepage of two seperate websites. ...
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Turning Common Website Analytics Issues into Measurement Opportunities

By Brian Keefe posted 09-03-2021
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Turning Common Website Analytics Issues into Measurement Opportunities I am just going to come out and say it: collecting website analytics data can be intimidating. It requires a level of technical know-how to implement, training to configure correctly, ...
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Seven IT Hiring Trends For the Year Ahead

By Kimberly Mosley posted 08-12-2021
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The COVID-19 pandemic has impacted nearly every industry, fundamentally altering the way most organizations conduct daily business — and that includes how we recruit, hire, and retain IT talent. Robert Half Technology surveyed more than 2,800 senior ...
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Digital Analytics Leaders: It's Time for Less Tracking Code and More Insights

By Tom Arundel posted 08-05-2021
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A product manager, an analyst and an engineer walk into a bar. The product manager says, “I need insights fast.” The analyst says, “First, I need tracking requirements from the product manager so I can review them with the engineering and data ...
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Guest Blog: Big Data, Young Talent and the Future of Work

By Erin Lambertz posted 07-15-2021
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Tammy Kim-Newman contributes another great piece for this month's guest blog series, with insight on big data and young talent, and what that could mean for your business. Big data means big business. As technology continues to advance, the need for ...
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DAA Women in Analytics Needs YOU! Yes, You. You, Reading This Right Now.

By Sharon Flynn posted 06-28-2021
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I am very proud to serve the DAA’s Women in Analytics community and greatly admire the contributions the members of this community have made. Recently we conducted a survey of members inviting input on the future direction of WiA, with the goal of reinvigorating ...
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Guest Blog: Tips For Writing Job Descriptions That Attract Next Generation Talent

By Erin Lambertz posted 06-17-2021
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This month's guest blogger, Tammy Kim-Newman, focuses on how a job description can make all the difference in attracting the right talent. Read on for more... Attracting talent begins with your job posting. It’s how your company makes a first impression ...
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The E.A.R.T.H Principle: How to Run an Enterprise Analytics Team with Less … and Stay Sane

By Sharon Flynn posted 06-11-2021
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Recently, I worked for a large financial institution on the client side, leading a global enterprise-wide team that served 12 million customers and more than 46,000 employees. My team focused on digital analytics; there were other teams actively using ...
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An Open Letter to Executives About Digital Analytics

By Adam Greco posted 05-25-2021
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The following is a reprint of a blog post I published on the Search Discovery blog that seemed to resonate with a lot of folks... Dear Executives, My name is Adam Greco, and I have been in the digital analytics field for quite a while. ...
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Guest Blog: Workforce Trends to Watch in 2021

By Erin Lambertz posted 05-14-2021
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Tammy Kim-Newman joins us again in this month's Guest Blogger Series for DAA with research from the University of Waterloo on 2021 workforce trends. The world of work is an ever-changing space and the changes that come with tackling global pandemic ...
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"What Your Boss Thinks You Already Know About Data Privacy" - Key takeaways from the DAA Digital Backyard Series

By Shasnika DeMel posted 05-11-2021
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Data privacy is on digital analyst’s minds these days. With the many privacy laws and changes to tracking consumer data, there’s a lot of literature to understand and a lot of changes to navigate through. In the DAA Digital Backyard Series “ What Your ...
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