Blogs

No Layoffs Pledge

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Only a few years out of college, I was a software engineer working for one of the largest software companies in the world, Attachmate. Our Cincinnati office had 250 people; this used to be an independent company that was acquired by Seattle-headquartered ...
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Being a Product Manager, I have to interact with both business users and analytics professionals across different business functions every week. Recently, I had a meeting with a Head of Supply Chain Operations at a large CPG brand. During our conversation, ...
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Fear. Anxiety. Insecurity. Loneliness. Concern. Stress. Wow. These words—these feelings—put me in a cold sweat. Under normal circumstances, we, as human beings, experience most of these things on a daily basis (at varying degrees, of course). Those ...
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As part of Adobe Summit earlier this year, Eric Matisoff and I shared some of our findings during Analytics Tribe of Mentors: Achieving Rockstar Status .  Inspired by Tribe of Mentors by Tim Ferriss, we set out to collect practical advice ...
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DAA’s Job Descriptions , tied to the DAA Competency Framework, continues to be a resource that our members tell us is valuable to them and their organizations and teams.   This downloadable report is based on real data from members and digital ...
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In these uncertain times, InfoTrust is here to assist your small business!   Together we’ll navigate these rough seas until we all come out of the storm and continue to succeed.  Check out our curated resources below: Strategic ...
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It’s certainly been a challenging time for our industry and our members.   Please know that we care deeply for you all and are striving to pivot and find additional ways to add value to your DAA membership.  DAA is working hard to provide you with resources ...
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When digital analytics (née web analytics) first emerged, one of the great promises of the analog-to-digital shift was that organizations could start "tracking everything." This started on websites: "We can see every user and every page they viewed and ...
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Recognition for your outstanding work as a digital analyst, team or company is Recognition for your outstanding work as a digital analyst, team or company is important. That’s what the DAA Quanties is all about. And winning a DAA Quanties Awards ...
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In less than a decade the analytics industry has radically changed. Up until 2012, the DAA was actually called the WAA (Web Analytics Association). The name change was made in large part to reflect the full gamut of data that analysts deal with in marketing ...
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DAA members repeatedly tell us that one of the most actionable member benefits is the Digital Analytics Cookbook This member-sourced and member-driven initiative captures effective, replicable digital analyses that can be shared, developed and ...
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As promised in my previous post about the benefits of being a mentor, I'm following up with some tips that influenced my mentorship experience to have a positive and fruitful relationship with my mentees , and also gain critical skills to improve as ...
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As analytics experts, we’re expected to advance the use of data to understand and improve the world (see DAA’s mission and vision here ).  Many years ago, there was a public debate on whether analytics was easy or hard. It’s easy because you can ...
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In October, at the global DAA OneConference, I was privileged to lead an elite group of analytics leaders (formally known as the DAA Corporate Member Leader Forum) through a discussion on the evolution and trends in organizational design around digital ...
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2020 is here!   DAA is in the midst of strategic planning to help us carry out our mission statement: Advancing the use of data to understand and improve the digital world through professional development and community. From our humble beginnings ...
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I often think of mentoring as a chance to “Sharpen the Saw”, as Stephen Covey refers to it in his “7 Habits of Highly Effective People” book. He explains the habit as one’s need to cultivate and renew, in order to move on an upward spiral of growth ...
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Volunteering with DAA is a great way to enhance your DAA membership experience, gain leadership experience, and build your personal network.   DAA lists all current volunteer opportunities on the national scale on the DAA website. All opportunities ...
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Author: Aurélie Pols, Founder, Aurélie Pols and Associates The words my friend Leena has been speaking for 2 years resonate increasingly. We teach Data Protection Officers on digital data privacy at the Maastricht University faculty of law: “ You ...
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Many congratulations to our 2019 DAA Quanties Award Winners and Finalists! As THE association for professionals in digital analytics, it is important that we recognize and celebrate the individuals, teams, and companies that demonstrate exceptional ...
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