Blogs

MeasureCamp Rome - sharing my latest deck

By Alban Gerome posted 3 days ago
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Good morning all, What if you could tag your websites differently, without Adobe Analytics or Google Analytics tagging knowledge, no Angular, React or Ember skills? What if "we are going to migrate our Adobe Analytics to Google Analytics" didn't have ...
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I have created a new LinkedIn group for Analytics and SEO Automation

By Alban Gerome posted 7 days ago
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Hello everybody, I am visiting yet another European capital for my 26th MeasureCamp, my 3rd one this year. I am now in Rome, Italy for the biggest web analytics event in the country. I will be posting a link to my SlideShare deck on Saturday or Sunday ...
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Analytic transformation: How to profit from a data deluge

By Cindy Williams posted 16 days ago
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Delivered by Ingenta, Wed, 13 Feb 2019 17:54:33 Copyright: Henry Stewart Publications © Henry Stewart Publications 2054-7544 (2017) Vol. 3, 2 139–145 Applied Marketing Analytics 139 Received (in revised form): 7th June, 2017 Jacques Bughin is a senior ...
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DAA Member Benefit: Job Descriptions

By Marilee Yorchak posted 22 days ago
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DAA’s Job Descriptions , tied to the DAA Competency Framework, continues to be a resource that our members tell us is valuable to them and their organizations and teams. This downloadable report is based on real data from members and digital ...
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15 Years of DAA

By Rusty Rahmer posted 04-19-2019
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A 15 year anniversary is a very significant milestone for any organization. For DAA you could make the case that this anniversary is even a little bit more important than for others.  Why?  I believe we're the only community entity that's existed for ...
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MeasureCamp Amsterdam - Automating bring tasks with Powershell (Windows only)

By Alban Gerome posted 04-14-2019
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Good evening all, Another weekend, another MeasureCamp. I was in Bratislava only a week ago indeed and I have just returned from Amsterdam where I have presented a new deck on Powershell. Now that should be something not many of you are familiar with ...
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MeasureCamp Bratislava - The War Room - ITP 2.1 Reviewing the short term solutions and anticipating the next moves

By Alban Gerome posted 04-08-2019
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Good evening and greetings from London, It has been a while since I last posted a link to my latest MeasureCamp. This can only mean one thing, yes I will be "on tour" again but only attending MeasureCamps in Europe. Last Saturday was the first one of ...
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DAA Member Benefit: Short Course Certificates

By Marilee Yorchak posted 03-30-2019
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Members told us that they wanted to be able to beef up their digital analytics skills in specific areas – without a big time commitment or big financial investment. We listened, and along with significant member input and contributions, the new short ...
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DAA Member Benefit: Onsite Training

By Marilee Yorchak posted 03-04-2019
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 DAA – as YOUR association – is always looking for opportunities to provide value to you as a member. How about more training for your team, and less travel? We know your team is busy, and leaving the office to attend a seminar or workshop may be ...
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15 Years Later: What Hath DAA Wrought?

By Jim Sterne posted 02-26-2019
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I really can’t believe it has been 15 years since the founding of  DAA.  From its conception at the eMetrics Summit in 2004, (now called the Marketing Analytics Summit), we have created a vibrant analytics organization of more than 5,000 professionals. ...
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DAA Member Benefit: Cookbook

By Marilee Yorchak posted 02-03-2019
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DAA members repeatedly tell us that one of the most actionable member benefits is the Digital Analytics Cookbook.   This member-sourced and member-driven initiative captures effective, replicable digital analyses that can be shared, developed ...
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Ask DAA Anything: Q&A

By Marilee Yorchak posted 01-25-2019
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DAA held our first “Ask Me Anything” call for our members and not-yet members… and we all learned something! Here are some of the questions that came up:   Q:  What is new in DAA this year? A:   New programs for 2019 in DAA include the rollout ...
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DAA Education Survey – What Does it Mean for You as a Member

By Adrienne Segundo posted 01-14-2019
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Because DAA is data driven and member focused, the recent survey from DAA Education team provided some keen insights into your education and training needs and is helping us to formulate the offerings for 2019. The survey was sent to all current DAA ...
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2019 State of the Association Address

By Marilee Yorchak posted 01-07-2019
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It’s been a busy and fruitful year for DAA – with a growing membership and new benefits to help you and your team learn, grow, and lead in our burgeoning field. THANK YOU for your membership and participation in DAA. We do so much more together ...
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Demystifying Data Science: Data Wrangling

By Ian Thomas posted 12-06-2018
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Ask any Data Scientist and they will tell you that the process of 'wrangling' (loading, understanding and preparing) data represents the lion's share of their workload – often up to as much as 80% . However, that number is not as alarming as it may ...
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Notes from TED Women 2018

By Kajoli Tankha posted 12-06-2018
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Back from TED Women last week. I have talked to each of you about equality issues in some shape or form and thought you may find this interesting. There were talks from those who are being the light in terrible darkness. (bits of them listed below) ...
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Directors' Cut - December 2018

By Rusty Rahmer posted 12-05-2018
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Our November Board of Directors (BoD) meeting is officially in the books! Thought I’d appeal to the analyst in you and frame my thoughts/takeaways around some key numbers/metrics! Spoiler Alert : I’m about to let a few “cats out of the bag” so ...
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From web analytics practitioner to Chief Data Officer. What could be the career path?

By Alban Gerome posted 12-04-2018
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Good evening all, It has been a few months since I last posted here. I am based in London where I have spent most of my career as either a web developer or a web analytics practitioner. I have now over 6 years' experience in database, server-side and ...
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DAA Member Benefit: Volunteering

By Marilee Yorchak posted 12-03-2018
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Volunteering with DAA is a great way to enhance your DAA membership experience, gain leadership experience, and build your personal network.   DAA lists all current volunteer opportunities on the national scale on the DAA website. All opportunities ...
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Directors Cut - November 2018

By Rusty Rahmer posted 11-13-2018
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Fall is annual strategic planning season for many companies, and the DAA is no exception. We’re fresh off our October Board of Directors meetings where the focus was 2019 strategic planning so I thought I’d share some highlights from the day and half ...
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