Multidisciplinary, cross-organizational , analytic, and creative—testing, it could be said, is far from child’s play. Yet there’s something every toddler does that could help solve some of the biggest challenges testing programs face. When children reach the ages of two and three, they adopt a...
Successful businesses are driven by growth in revenue and, ultimately, profits. This is the case across industries and regardless of the size of the business. And as a result, most companies focus on year-end revenue goals, based on a desired growth rate. Translating this goal into daily action...
What you’ll get from this post: In this Clickaways deep-dive, find out which comes first: the data or the test. Estimated reading time: 2 minutes; approximately 400 words. One of the takeaways from this year’s Click Summit was that “an organization must embrace data before it...
What you’ll get from this post: A clear explanation of significance testing methods and guidelines for ensuring test results are reliable. Estimated reading time: 4 minutes; approximately 800 words. Imagine two colleagues at a coffee shop during a mid-morning break. Both order...
With such strategy, even Google’s simple tool provides an opportunity to stop relying on gut instincts and assumptions and start making app marketing decisions based on data. By David DeFranza, Senior Content Strategist, Brooks Bell
Estimated reading time: 2 minutes, 40 seconds; approximately 525 words. By David DeFranza, Senior Content Strategist at Brooks Bell
Orchestrated by chapter leaders David Millrod, Sangah Bae, and Randal Ries and bolstered by dependable volunteers, DAA NYC Chapter's past 12 months illustrate how this commitment has played out in action: • November 2016 - Session on social media analytics with speakers from Starwood, Shareablee, W2O Group, and Huffington Post • February 2017 - Presentation by data visualization expert Dona Wong • April 2017 - Annual DAA NYC Chapter Symposium • June 2017 – Fun night at MeasureBowling Chapter leader David Millrod remarked, "The digital analytics field is constantly evolving
The Dallas chapter leadership includes Halee Kotara, David Gatdula, Adam Baca, Hector Olguin, and Keefe Wong
The 2016 Certified Web Analysts are: David Leese, Dell Inc., Stoke-on-Trent, UK Fabio Zuber, Trakken Web Services, Hamburg, Germany Andreas Wienes, Trakken Web Services, Hamburg, Germany Halee Kotara, Society Consulting, Dallas, TX Maureen Fogel, FedEx, Collierville, TN If you’re interested in a unique way to grow your areas of expertise and become more prominent within your network, check out what you need to know to become a Certified Web Analyst
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ONE TIME INTRO: So I've recently taken to my company's Business Intelligence blog to starting sharing some of the best practices, lessons learned, and thought leadership I've discovered over the years as the "voice of the analyst". And then it dawned on me...who better to also appreciate these...