Another important opportunity for banks is to identify ‘dormant’ customers. One bank found a large percentage of its customer base was not very active...At first, the bank based its approach on value evolution
This has led me to do some basic research which I have compiled into the deck below and presented at MC Cincinatti yesterday: https://www.slideshare.net/AlbanGrme/the-us-vs-the-uk-web-analytics-job-slideshare/ I was working for Barclays Bank up until late December last year
So many of us have been busy recently getting our organizations (or our clients) certified for GDPR, CCPA or other “golden” standards for privacy, technology and more; but we are rarely busy with a certification that concerns people, who are really the main factor to the success in technology. ...
Managing Customer Expectations in a Digital & Regulated World – Shannon Paul, Branded Content and Social Media Director at Fifth Third Bank, joins the podcast to discuss everything from metrics to managing expectations on social media. 5 Analytics Tactics the Travel and Hospitality Industries Can Implement in Challenging Times – While considering what to do in the wake of these challenges, there are some efforts that marketers in the travel industry can do to help better understand customer behaviors and mindsets given the current circumstances (and beyond)
FREE for DAA members and $149 for not-yet members, the series includes: Communication with Sharon Flynn , Senior Manager, Digital Analytics (Canada/USA) Bank of Montreal Teamwork with JD Nyland , SVP Product Management, ClientSuccess Adaptability with Anne Saylor , Director, Analytics Enablement, BlueAcorn iCi Problem solving with Ella Nguyen , Associate Director of Solutions Lead, Bounteous Creativity with Nidhal Firoze , Associate Manager, Course5 Intelligence Work Ethic with Chase Porter , Director, Data Operations, Evolytics Interpersonal Skills with Sam Itin , Digital Marketing Innovator Time Management with Caitlin McCluskey-Fitch , Senior Analytics Consultant, Cardinal Path Leadership with Tom Morrison , CEO, Speaker, Author, Life Coach Attention to Detail with Karen Hopper , Senior Data Strategist, M+R #Education
The young analyst I mentioned earlier eventually left our company, and went back to being a financial analyst with a retail bank where she was able to earn more, focus her energy on just a handful of data and analytic tools, and enjoy a bit more sanity in her working week
Using traditional analytics tagging, they waited weeks for a release only to discover they still couldn’t get conversions. A large bank was looking for insights into a critical drop-off point in their value funnel.
But also because as more and more products are available online and services are increasingly delivered by through automation, such as on-line stores, self service checkouts, increasingly powerful ATMs at banks and Amazon’s recent experiments with shops without staff, or provided remotely through offshoring to call centres