Marketing and Branding Resources:
3 Tips for Getting Started with Digital Analytics – Digital analytics provides the ability to measure exactly where and how users interact with your online properties. You can’t have a strong strategy without knowing what your target audiences are doing online.
Use Advanced Cohort Analysis in Google Analytics to Better Understand Your Customers – Cohort analysis is the bedrock of understanding your customers. Simply defining a segment of customers and analyzing their behavior over time is a big step in knowing what is happening in your business. Better yet, it’s simple and it works.
5 Ways Digital Analytics Can Help Retail and eCommerce Companies in Times of Crisis – While there is a lot of uncertainty about downstream impacts and how long the economic hit or downturn will be felt across the world, some organizations are well equipped for the shift in consumer behavior—particularly more online-buying as governments enforce shelter in place or quarantine restrictions.
Managing Customer Expectations in a Digital & Regulated World – Shannon Paul, Branded Content and Social Media Director at Fifth Third Bank, joins the podcast to discuss everything from metrics to managing expectations on social media.
5 Analytics Tactics the Travel and Hospitality Industries Can Implement in Challenging Times – While considering what to do in the wake of these challenges, there are some efforts that marketers in the travel industry can do to help better understand customer behaviors and mindsets given the current circumstances (and beyond).