Originating Author: Matteo Zambon Introduction: In this guide, Iโll explain to you the easiest way how to move from Enhanced E-commerce tracking to Google Analytics 4 e-commerce tracking with Google Tag Manager using the current dataLayer set up This post is inspired by: ...
Originating Author: Enrico Pavan, Founder, Data & CRO Director @ Analytics Boosters Introduction: While browsing an e-commerce more and more often we have a tendency to add to cart several items, just to see if at the checkout we might come across additional shipping charges or...
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Originating Author: Casey Carey, Director of Marketing, Google Analytics Introduction: Product Contribution Margin is one of the most important retail and ecommerce KPIs as it measures how different products and/or categories are contributing to cover the fixed expenses and the...
Originating Author: Casey Carey, Director of Marketing, Google Analytics Introduction: Net Product Sales is important for merchants who have high return or cancellation rates or may want to remove shipping & handling revenue from their sales numbers to more accurately reflect...
Originating Author Arunkumar S , Delivery Manager, Nabler Introduction Customer engagement as a metric in e-commerce businesses is somewhat underrated. Deserving attention is not given to this when compared to the final conversion or a sale. The customer engagement touch points aka...
Originating Author: Adam Greco Introduction: Determine the impact of products being out of stock on website/app. Analysis Overview: If your organization sells products, there may be cases in which certain products are out of stock. In these cases it would be good if...
Originating Author: Kristi Morin Introduction: On e-commerce sites, shoppers will often come to the site and add products to their shopping cart but leave the site before completing the purchase. Knowing which specific products are being abandoned at higher rates...
Originating Author: Kristi Morin Introduction: For e-commerce sites, there is no metric more important than the checkout conversion rate since that equates to actual revenue coming in for your business. But secondary in importance are the checkout start and...
Originating Author: Casey Carey, Director of Marketing, Google Analytics Introduction: The size, health, and composition of your customer file is one of the most important KPIs, especially for an ecommerce business. It provides an indication of the overall health of the business and...
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Originating Author: Dani Walter, Digital Analyst at Analytics Pros Introduction: For ecommerce sites, the most powerful & telling metric is conversion rate. All segmentation roads lead to the final question of, “Did the user buy something, and have they purchased...