Originating Author: Abhinav Sharma Why this is important? We know that especially when it comes to travel and hospitality sector, users refer multiple websites and use multiple channels (meta search, OTAs etc.) before actually zeroing down on a purchase. On average, package bookers...
Originating Author: Bret Gundersen, Director of Product Management, Adobe Analytics Introduction : Understand how time spent affects or is affected by content. Do some experiences increase how engaged people are with content, and some cause them to wander away. Analysis Overview :...
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Originating Author: John Glinski Introduction: Despite what you have heard, measuring a website is not a linear process. Users do not convert every visit, the customers that do convert may never visit your site again, and for some sites, the term "conversion" really doesn't apply....
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Originating Author: Matthew Young Introduction : It's critical, now more than ever, to understand where your users come from. And nowhere is that more evident than on mobile devices. So many people are seeking digital experiences away from desktops and laptops, that not recording this data...
Originating Author: Jen Lasser Introduction: Calculate key metrics related to revenue. Analysis Overview: Revenue is one of the key performance indicators (KPI) for a digital business. This recipe explains how to create calculated metrics from this KPI, and potential analysis actions...