Originating Author: Vivek S V & Jayanth Kanala, Nabler Introduction: In the language of an analytics tool, a device/cookie is a customer. But the real world is so different. A customer can visit your website through multiple devices and channels but still, he needs to...
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Originating Author: Ashley Park Introduction: Recency data helps uncover how regularly people tend to visit. To measure recency, analytics tools report the number of days that have passed since each user’s previous visit. Recency data also helps you make...
Originating Author: Travis S. Barnes Analysis Overview/ Introduction: An understanding of visitor retention is vital to analyzing and improving the “stickiness” of your site experience and content. Improving stickiness is key to contributes to optimizing your customer lifetime...
Originating Author: Travis S. Barnes Analysis Overview/ Introduction: In order to better understand the differing values of your audience, visitor segmentation is essential. By analyzing visitor frequency with segmentation, you can determine whether the number of visits in a given period...
Originating Author: Val Niehaus Introduction: By adding demographic data to your web analytics data, you can quickly assess for opportunities to increase market share within a specific demographic, or identify a new market that you may not have been catering to. Analysis Overview: ...
'Percent of return visitors' is the proportion of users who visited your site beyond their first visit. 'Percent of new visitors' is the proportion of users visited your site for the first time. These numbers are beneficial to help your organization understand if you are getting a high churn in...
Originating Author: Matthew Young Introduction: All marketers need to know where there customers are coming from, and in order to see that marketing dollars are well spent, it's important to know how to segment traffic to a site. This helps to know which channels are successful and which...
Originating Author: Adam Greco Introduction: Analyze your website's "engagement" over time to see how it rises and falls. Analysis Overview: If your organization doesn't sell any products, but is more focused on driving engagement, the success or failure of this can be...