[Previously published on E-Nor blog ] It’s a well-known fact in business that retaining your existing clients is easier and less expensive than acquiring new ones. Nevertheless, marketers put a lot of focus on acquiring new clients. In the Google Analytics web interface, there are many...
Originating Author: Ashley Park Introduction: Recency data helps uncover how regularly people tend to visit. To measure recency, analytics tools report the number of days that have passed since each user’s previous visit. Recency data also helps you make...
Originating Author: Travis S. Barnes Analysis Overview/ Introduction: An understanding of visitor retention is vital to analyzing and improving the “stickiness” of your site experience and content. Improving stickiness is key to contributes to optimizing your customer lifetime...