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Analytics Recipes
Campaign Stacking Implementation for Adobe Analytics and Google Analytics

Originating Author: Mary Vinitha X, Rishav Haldar, Nabler Introduction: Marketers today bring in traffic through various channels and as the internet world grows, we will see many new ways of reaching out to potential customer. In doing so, we have also realized the...


Analytics Recipes
Deep dive in creating and using variables in GTM and DTM

Originating Author: Divya S, Arun Kumar P, Nabler Introduction: You are in a war and you need weapons to proceed further. God has then appeared and gifted you a set of ready-to-use weapons. He also gifted you weapon ingredients so that you can also craft weapons that suit your...


Analytics Recipes
Analytics Tag Audit and Governance: Best Practices

Originating Authors: Rishav Haldar, Lovely Singh, Jayashree J, Nabler Introduction - Is Analytics tracking implemented on your site? How well is the data being captured? Are you following the best practices in ensuring data quality? Well, employing efficient tag...


Analytics Recipes
Predictive CLV for web analytics

Originating Author: Abhinav Sharma Note – This article focuses on possible uses of CLV data in your analytics platform, rather than calculation of CLV itself. Introduction: Customer Lifetime Value (CLV) is a monetary value that shows the amount of revenue a customer will provide...


Analytics Recipes
How to track individual customer engagements on E-commerce properties across devices and channels

Originating Author Arunkumar S , Delivery Manager, Nabler Introduction Customer engagement as a metric in e-commerce businesses is somewhat underrated. Deserving attention is not given to this when compared to the final conversion or a sale. The customer engagement touch points aka...


Analytics Recipes
Acquisition. Behavior. Outcome. Our Approach to Analyzing Content Downloads

Originating Author: D evanathan G & Cammillius R J, Nabler Analysis Overview / Introduction: Some companies invest heavily on whitepapers or case studies that visitors can download on their website. For those companies, it is important to have a way to measure the ROI of that...


Analytics Recipes
Products Out of Stock

Originating Author: Adam Greco Introduction: Determine the impact of products being out of stock on website/app. Analysis Overview: If your organization sells products, there may be cases in which certain products are out of stock. In these cases it would be good if...


Analytics Recipes
Adobe Dynamic Tag Management: Using Direct Call Rules

Originating Author: Wesley Hall of MaassMedia Introduction: I will present a Use Case for a Direct Call Rule so you can see it’s power and flexibility in action. Analysis Overview: Use Direct Call Rules to improve on the traditional counting of form submissions by also tracking...


Analytics Recipes
Campaign Tracking Code – Tagging Digital Marketing Tactics

Originating Author: Kerri Adcock and Leslie Adkins Introduction: Tagging of digital marketing tactics is done through the use of a campaign tracking code in a query string parameter, which is made up of a combination of tokens separated by a delimiter. Analysis Overview: Use...


Analytics Recipes
Percentage of High, Medium, and Low Time Spent Visits

Originating Author: Bret Gundersen, Director of Product Management, Adobe Analytics Introduction : Understand how time spent affects or is affected by content. Do some experiences increase how engaged people are with content, and some cause them to wander away. Analysis Overview :...