Originating Author: Vivek S V & Jayanth Kanala, Nabler Introduction: In the language of an analytics tool, a device/cookie is a customer. But the real world is so different. A customer can visit your website through multiple devices and channels but still, he needs to...
1 Comment - no search term matches found in comments.
Originating Author: Caleb Whitmore Introduction : This is one of my favorite analysis techniques. It enables you to isolate what the initial session looks like for users who have an ideal outcome, such as a transaction or conversion event and compare those initial sessions to...
Originating Author: Adam Greco Introduction: Use session replay tools in conjunction with behavior analytics tools to zero in on sessions that are of value to your organization. Analysis Overview: The goal of this analysis is to identify a segment of visitors that are...