Originating Author: Enrico Pavan, Founder, Data & CRO Director @ Analytics Boosters Introduction: While browsing an e-commerce more and more often we have a tendency to add to cart several items, just to see if at the checkout we might come across additional shipping charges or...
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Originating Author : Enrico Pavan, Founder, Data & CRO Director @ Analytics Boosters Introduction : How can we discover if a user is visualizing our website using a desktop or a laptop device ? At present Google Analytics draws a distinction among mobile devices, tablet and...
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Originating Author: Arunkumar S , Delivery Manager, Nabler Introduction Major Search engines like Google offers a unique feature with which the users get the ability to directly access the files present in a website. This also helps the businesses by providing the...
Originating Author: Vivek S V & Jayanth Kanala, Nabler Introduction: In the language of an analytics tool, a device/cookie is a customer. But the real world is so different. A customer can visit your website through multiple devices and channels but still, he needs to...
Originating Author: Abhinav Sharma Why this is important? We know that especially when it comes to travel and hospitality sector, users refer multiple websites and use multiple channels (meta search, OTAs etc.) before actually zeroing down on a purchase. On average, package bookers...
Originating Author: Abhinav Sharma How much in advance do customers search/book on my website? aka Search Lead Time for effective yield management. Why this is important? This tracking helps you understand how vacationer’s lead time varies by property/ location to better...
Originating Author: D evanathan G & Cammillius R J, Nabler Analysis Overview / Introduction: Some companies invest heavily on whitepapers or case studies that visitors can download on their website. For those companies, it is important to have a way to measure the ROI of that...
Originating Author: Bill Tripple Introduction: Scroll tracking is a means to understand how much of the content was viewed in relation to viewable screen size divided by the length of the content (in pixels). This is most commonly reported in increments of 10%(10%, 20%, 30%,...
Originating Author: Hazel Jaramillo Introduction: Net Promoter Score (NPS) is generally considered the most reliable measurement of customer satisfaction. Analysis Overview: Monitoring this measurement and drilling down on responses to a follow-up open-ended question can provide a...
Originating Author Aleksandra Krsljanin-Ellis Introduction: Quite often a time series analysis displays seasonality in which the data goes through regular or periodic fluctuations on an hourly, daily, weekly, monthly or yearly basis. It is important to...