Originating Author: Gregory Kaminski of MaassMedia Introduction: This is a fresh look at customer segmentation using cluster analysis. Analysis Overview: In the digital analytics field talk around customer segmentation has been focused on creating custom individualized experiences...
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Originating Author: Nick O’Meara / Rehan Asif Introduction: Data segmentation is one of the most important aspects of effective data analysis. If audience cohorts are created with proper foresight and consideration, extremely valuable and actionable...
Originating Author: Olga Tsubiks Introduction: Many organizations use customer journey analysis to understand the behavior of a segment of customers over a defined time period. Customer journey analysis can include cross-platform data from the web, mobile, and off-line . ...
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Originating Author: Casey Carey, Director of Marketing, Google Analytics Introduction: The size, health, and composition of your customer file is one of the most important KPIs, especially for an ecommerce business. It provides an indication of the overall health of the business and...
Originating Author: Caleb Whitmore Introduction : This is one of my favorite analysis techniques. It enables you to isolate what the initial session looks like for users who have an ideal outcome, such as a transaction or conversion event and compare those initial sessions to...
Originating Author: Matthew Young Introduction: All marketers need to know where there customers are coming from, and in order to see that marketing dollars are well spent, it's important to know how to segment traffic to a site. This helps to know which channels are successful and which...
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Originating Author: Kishore Velagapudi Introduction: Data segmentation in email marketing is the art of splitting your list into distinct groups allowing you to email them separately, reflecting the content and timing appropriate for each subset of your data list. Analysis...