Originating Author: Awanish Dubey Introduction: Are you looking for any script which can download all the Google Analytics goals and its details in google spreadsheet? Then you are on the right site. Just to refresh your knowledge, goals are of 5 types i.e. Destination Goal Duration...
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Originating Author: Hazem Mahsoub Soliman Introduction: [previously published on enor blog site] Over a year ago, Google offered a new way to export GA data into BigQuery, that is streaming data in a near real-time fashion instead of the batch updates 3 times a day. We thought of...
Originating Authors Neha Paul, George Varghese, Nabler Introduction In a fast-changing digital environment, more and more content is being made available online. This also means that you as a marketer would be pushing more content on your site to stay ahead of the competition. Be it an e...
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Originating Author: Dani Walter Brandtjen Introduction: Form submissions are often one of the most valuable macro-conversions available on a website based on the information which they help to collect. Due to the additional tracking effort required, often times clients are blind...
Originating Author: Aleksandra Krsljanin-Ellis Introduction: Using CASE statement in Data Studio to customize dimensions such as Default Channel Grouping, Landing Pages, Medium and other dimensions. Analysis Overview: CASE statement...
Originating Author: Andrew Wang Introduction: Direct traffic refers to traffic to a site that does not come through either search engines, outside referrals, or paid sources. The user has directly navigated to the website either by entering the URL, copy-pasting the URL, using a bookmark...
Originating Author: Nancy Koons Introduction: Site Search contains a wealth of information around what people are looking for on your website. In addition to looking at your Top Terms, you can potentially find questions or issues buried in the “long tail” of search terms....
Originating Author: Travis S. Barnes Analysis Overview/ Introduction: For many sites, downloads are a primary KPI for understanding interest in a product or solution, user engagement, or possibly even the first steps to a conversion funnel. Analysis Benefits: Especially when downloads...
Originating Author: Halee Kotara Introduction: Traffic and conversion numbers go up and down every day. When looking at trended data, it can be difficult to know when an increase or decrease is truly significant. Sometimes our stakeholders can unnecessarily panic about a dip, or...
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Originating Author: Matthew Young Introduction : It's critical, now more than ever, to understand where your users come from. And nowhere is that more evident than on mobile devices. So many people are seeking digital experiences away from desktops and laptops, that not recording this data...