Originating Author: Ariel Opelt Introduction: Advertising data and website data are two powerful data sources for any business. Joining the data in a single location allows businesses to better understand the user journey for their customers. From the moment a user see an ad to when...
Originating Author: Meral Cansu Kaya Introduction: This recipe is designed to integrate CRM data with Google Analytics using measurement protocol method. The Google Analytics Measurement Protocol enables you to bring the power of marketing to digital analytics by making any kind of...
Originating Author: Meredith Hughes Introduction: Learn how to understand how much your paid advertising is actually paying off with a simple analysis of the return on this advertising investment. Analysis Overview: The beauty of search...
Originating Author: Matthew Young Introduction : When it comes to SEO, it's critical that you know what pages on your site are recieving traffic, especially if you're in the business of regularly producing, publishing and marketing content. Because Google and other search engines block all...