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Analytics Recipes
Approach to Home Page Analysis

Introduction The home page is typically the main gateway page for your site. It’s the first impression that your visitors will have of your site. Its role is to showcase your offerings, your value proposition and provide quick access to the most popular or important sections of your site. So,...


Analytics Recipes
Ecommerce - Product Net Sales

Originating Author: Casey Carey, Director of Marketing, Google Analytics Introduction: Net Product Sales is important for merchants who have high return or cancellation rates or may want to remove shipping & handling revenue from their sales numbers to more accurately reflect...


Analytics Recipes
Ecommerce - Product Contribution Margin

Originating Author: Casey Carey, Director of Marketing, Google Analytics Introduction: Product Contribution Margin is one of the most important retail and ecommerce KPIs as it measures how different products and/or categories are contributing to cover the fixed expenses and the...


Analytics Recipes
Anomaly Detection Using Bollinger Bands

Originating Author: Casey Carey, Director of Marketing, Google Analytics Introduction: Applying a technique developed by John Bollinger, you can detect anomalies or episodic events in your data that are either above or below a specified distance from the moving average. Note:...


Analytics Recipes
Conversion Rate

Author: Christine Frey Introduction: A recipe which deals with exploring one of the top KPIs for your digital company Analysis Overview: Conversion Rate can be described as the measurement, indicating the percentage of your audience that performs the action which you would...


Analytics Recipes
Calculating ROI for Content

Originating Author: Peter J. Avellino Introduction: Calculating return for a content piece should be done and is relatively easy to do; however most organizations do not take the time to understand if the content created is worth the effort and cost. Here is how you can get started. ...


Analytics Recipes
Adding Historical and Statistical Context to Your Trended Reports

Originating Author: Halee Kotara Introduction: Traffic and conversion numbers go up and down every day. When looking at trended data, it can be difficult to know when an increase or decrease is truly significant. Sometimes our stakeholders can unnecessarily panic about a dip, or...


Analytics Recipes
Average Revenue Per User

Originating Author: Andrew Adamson Introduction Average revenue per user (ARPU) is a powerful metric to help determine the effectiveness of revenue generating activities on your site or platform. W Overview ARPU is a simple calculation which allows one to determine how much...


Analytics Recipes
Average Visits per Visitor

Originating Author: Jill Gutterman Introduction : Understanding and analyzing the ratio of how many times a single visitor visits your website. Analysis Overview : The main goal of this analysis is to understand what type of repeat visiting behavior your website experience is driving....


Analytics Recipes
Average Searches per Visits

Originating Author: Jen Lasser Introduction: Determine how often visitors are using search per visit to your website. Analysis Overview: A great way to understand if your visitors are finding what they need on your website is to analyze onsite (internal) search data. A simple...