Originating Author: Shasnika DeMel Introduction: This recipe provides a quick guide as to why precision and recall are important metrics for marketers when dealing with a classification problem such as identifying key customers for building audiences. ...
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Originating Authors: Rishav Haldar, Lovely Singh, Jayashree J, Nabler Introduction - Is Analytics tracking implemented on your site? How well is the data being captured? Are you following the best practices in ensuring data quality? Well, employing efficient tag...
Originating Author: Vivek S V, Nabler Introduction: We have reached the age, where an organisation's data is its foundation. As data grows in volumes, managing data efficiently becomes a primary business obligation. In the past decade, or before that, data governance was just a good...
Originating Author Carine Paul, Nabler Introduction: Well designed and thought out campaigns can help companies increase the brand awareness, reputation, traffic or sales among other benefits. Tagging campaigns gives us the ability to generate valuable and actionable data, and...
Originating Author: Sushant Ajmani Introduction: Data Governance - An Important aspect of your Digital Analytics Infrastructure Framework Analysis Overview: Lately, there has been lot of discussions going around in our digital analytics ecosystem about the Digital...
Originating Author: Aurelie Pols Introduction: Action plan following invalidation of the SafeHarbor framework by the European Court of Justice for international data transfers in October of 2015. Analysis Overview : Companies using non-EU analytics solutions to...
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