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Analytics Recipes
Customise a Dynamic Favicon With Google Tag Manager

Originating Author: Enrico Pavan, Founder, Data & CRO Director @ Analytics Boosters Introduction: While browsing an e-commerce more and more often we have a tendency to add to cart several items, just to see if at the checkout we might come across additional shipping charges or...


Analytics Recipes
How to Measure the Performance of a Hero Banner

Originating Author: Eshwar Gowda, Nabler Introduction: A hero banner serves multiple purposes on a website. The most important one being capturing the user’s attention almost immediately. Therefore, having a high-resolution image along with a clear message and CTA is the best way to...


Analytics Recipes
Sales Funnel Analysis (E-commerce)

Originating Authors Lovely Singh, Neha Paul, Nabler Introduction: Do you know what percentage of your shoppers abandon their cart? if not, you are missing out on a huge amount of revenue. In the Web Analytics world, this is known as potential revenue. If you are looking for a number...


Analytics Recipes
Ecommerce - Product Contribution Margin

Originating Author: Casey Carey, Director of Marketing, Google Analytics Introduction: Product Contribution Margin is one of the most important retail and ecommerce KPIs as it measures how different products and/or categories are contributing to cover the fixed expenses and the...


Analytics Recipes
Ecommerce - Product Net Sales

Originating Author: Casey Carey, Director of Marketing, Google Analytics Introduction: Net Product Sales is important for merchants who have high return or cancellation rates or may want to remove shipping & handling revenue from their sales numbers to more accurately reflect...


Analytics Recipes
How to track individual customer engagements on E-commerce properties across devices and channels

Originating Author Arunkumar S , Delivery Manager, Nabler Introduction Customer engagement as a metric in e-commerce businesses is somewhat underrated. Deserving attention is not given to this when compared to the final conversion or a sale. The customer engagement touch points aka...


Analytics Recipes
Search Lead Time for effective yield management

Originating Author: Abhinav Sharma How much in advance do customers search/book on my website? aka Search Lead Time for effective yield management. Why this is important? This tracking helps you understand how vacationer’s lead time varies by property/ location to better...


Analytics Recipes
Product Upsell Analysis

Originating Author: Christine Frey Introduction: Adding upsells to your website might be easy but is it as easy to analyse them and use the evaluated data to make strategic decisions? Analysis Overview: This Analytics Recipe deals with the practice of Product or Service...


Analytics Recipes
Products Out of Stock

Originating Author: Adam Greco Introduction: Determine the impact of products being out of stock on website/app. Analysis Overview: If your organization sells products, there may be cases in which certain products are out of stock. In these cases it would be good if...


Analytics Recipes
Product Shopper Abandonment

Originating Author: Kristi Morin Introduction: On e-commerce sites, shoppers will often come to the site and add products to their shopping cart but leave the site before completing the purchase. Knowing which specific products are being abandoned at higher rates...