Originating Author: Matteo Zambon Introduction: In this guide, I’ll explain to you the easiest way how to move from Enhanced E-commerce tracking to Google Analytics 4 e-commerce tracking with Google Tag Manager using the current dataLayer set up This post is inspired by: ...
Originating Author: Enrico Pavan, Founder, Data & CRO Director @ Analytics Boosters Introduction: While browsing an e-commerce more and more often we have a tendency to add to cart several items, just to see if at the checkout we might come across additional shipping charges or...
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Originating Author: Eshwar Gowda, Nabler Introduction: A hero banner serves multiple purposes on a website. The most important one being capturing the user’s attention almost immediately. Therefore, having a high-resolution image along with a clear message and CTA is the best way to...
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Originating Authors Lovely Singh, Neha Paul, Nabler Introduction: Do you know what percentage of your shoppers abandon their cart? if not, you are missing out on a huge amount of revenue. In the Web Analytics world, this is known as potential revenue. If you are looking for a number...
Originating Author: Casey Carey, Director of Marketing, Google Analytics Introduction: Product Contribution Margin is one of the most important retail and ecommerce KPIs as it measures how different products and/or categories are contributing to cover the fixed expenses and the...
Originating Author: Casey Carey, Director of Marketing, Google Analytics Introduction: Net Product Sales is important for merchants who have high return or cancellation rates or may want to remove shipping & handling revenue from their sales numbers to more accurately reflect...
Originating Author Arunkumar S , Delivery Manager, Nabler Introduction Customer engagement as a metric in e-commerce businesses is somewhat underrated. Deserving attention is not given to this when compared to the final conversion or a sale. The customer engagement touch points aka...
Originating Author: Abhinav Sharma How much in advance do customers search/book on my website? aka Search Lead Time for effective yield management. Why this is important? This tracking helps you understand how vacationer’s lead time varies by property/ location to better...
Originating Author: Christine Frey Introduction: Adding upsells to your website might be easy but is it as easy to analyse them and use the evaluated data to make strategic decisions? Analysis Overview: This Analytics Recipe deals with the practice of Product or Service...
Originating Author: Adam Greco Introduction: Determine the impact of products being out of stock on website/app. Analysis Overview: If your organization sells products, there may be cases in which certain products are out of stock. In these cases it would be good if...