Originating Author: Shasnika DeMel Introduction: This recipe provides a quick guide as to why precision and recall are important metrics for marketers when dealing with a classification problem such as identifying key customers for building audiences. ...
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Originating Author: Mai Alowaish Introduction: Analyzing customer journey with advanced segmentation and event conditions in Indicative with a BigQuery event dataset (source Firebase BigQuery extract). This recipe is inspired by my magic tricks article on Medium . Analysis...
Originating Author: Hazem Mahsoub Soliman Introduction: [previously published on enor blog site] Over a year ago, Google offered a new way to export GA data into BigQuery, that is streaming data in a near real-time fashion instead of the batch updates 3 times a day. We thought of...
Originating Author: Kamonashis Naug,Nabler Analysis Overview/Introduction: This recipe explains the procedure of extracting google analytics data in R Analysis Benefits: This recipe will help you to automate your google analytics data pulls and will make reporting process more...
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Originating Author: Ryan Praskievicz Introduction: This is a tutorial on how to create heatmap data visualizations using R. You'll learn how to create an hourly sessions (visits) by day of week heatmap and a page scroll depth heatmap. Hourly session data by day heatmap Page...