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Analytics Recipes
How to Measure the Performance of a Hero Banner

Originating Author: Eshwar Gowda, Nabler Introduction: A hero banner serves multiple purposes on a website. The most important one being capturing the user’s attention almost immediately. Therefore, having a high-resolution image along with a clear message and CTA is the best way to...


Analytics Recipes
Sales Funnel Analysis (E-commerce)

Originating Authors Lovely Singh, Neha Paul, Nabler Introduction: Do you know what percentage of your shoppers abandon their cart? if not, you are missing out on a huge amount of revenue. In the Web Analytics world, this is known as potential revenue. If you are looking for a number...


Analytics Recipes
This could be your first CRO analysis!

Originating Author Ram Kishore Pasupathi, Senior Analytics Consultant, Nabler Introduction To make simple yet effective Conversion Rate Optimization set out for your website Analysis Overview The efficacy to convert visitors into customers through desirable actions on your...


Analytics Recipes
Form Completion Rate

Introduction : Analyze form completion rates and some bonus materials on how to start moving into optimizing. This analysis can be helpful on lead generation heavy website or engagement points. Forms can either be found within the users experience on the website or within a landing page that...


Analytics Recipes
Information Find Conversion Rate

Originating Author: Caleb Whitmore Introduction: The Information Find Conversion Rate recipe looks at the progression from typical "entrance" or "interest" points to actually finding key information by analyzing what users reach key informational pages. Analysis Overview: ...


Analytics Recipes
Average Revenue Per User

Originating Author: Andrew Adamson Introduction Average revenue per user (ARPU) is a powerful metric to help determine the effectiveness of revenue generating activities on your site or platform. W Overview ARPU is a simple calculation which allows one to determine how much...


Analytics Recipes
Percent of revenue attributed to new and returning customers

Originating Author : Annie Houston Objective : To gain insight into the percentage (or amount) of revenue attributed to ‘new' and ‘returning' visitors on your site Analysis Recipe : 1. Identify new and returning customers. One way to accomplish this is by creating a visit-level segment...


Analytics Recipes
Alternate Conversion Flows

Originating Author: Adam Greco Introduction: The Alternate Conversion Flow analysis is used to determine how different conversion flows perform when multiple exist. Analysis Overview: Often times, websites will have multiple versions of their conversion flows. Whether the...


Analytics Recipes
Average Revenue per Visitor or Visit

Originating Author: Jen Lasser Introduction: Calculate key metrics related to revenue. Analysis Overview: Revenue is one of the key performance indicators (KPI) for a digital business. This recipe explains how to create calculated metrics from this KPI, and potential analysis actions...


Analytics Recipes
Landing Page Stickiness

Originating Author: Andrew Richardson Introduction: The Landing Page Stickiness recipe is about determining which of your landing pages are most likely to make users return for subsequent visits Analysis Overview: When working for our clients to drive leads, acquisitions, sales...