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Analytics Recipes
Predictive CLV for web analytics

Originating Author: Abhinav Sharma Note – This article focuses on possible uses of CLV data in your analytics platform, rather than calculation of CLV itself. Introduction: Customer Lifetime Value (CLV) is a monetary value that shows the amount of revenue a customer will provide...


Analytics Recipes
Digital Marketing Influence to Sales Pipeline

Originating Author: Eric Ramos, Director of Analytics - BusinessOnline Introduction: Traditionally the B2B sales cycle is complicated in that it often involves many people in the buying decision coming in from various channels and takes 12 – 18 months for an opportunity to close....


Analytics Recipes
Ratio of New to Returning Visitors

Originating Author: Travis S. Barnes Analysis Overview/ Introduction: An understanding of visitor retention is vital to analyzing and improving the “stickiness” of your site experience and content. Improving stickiness is key to contributes to optimizing your customer lifetime...


Analytics Recipes
Cohort Analysis

Originating Author: Robert J Moore Introduction: Analyze actions or the behavior of a group of people sharing a common characteristic during a particular time span. Analysis Overview: This Cohort Analysis recipe will walk through the steps on how to pull the raw data,...