Originating Author: Ariel Opelt Introduction: Advertising data and website data are two powerful data sources for any business. Joining the data in a single location allows businesses to better understand the user journey for their customers. From the moment a user see an ad to when...
Originating Author Carine Paul, Nabler Introduction: Well designed and thought out campaigns can help companies increase the brand awareness, reputation, traffic or sales among other benefits. Tagging campaigns gives us the ability to generate valuable and actionable data, and...
Originating Author: D evanathan G & Cammillius R J, Nabler Analysis Overview / Introduction: Some companies invest heavily on whitepapers or case studies that visitors can download on their website. For those companies, it is important to have a way to measure the ROI of that...
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Originating Author: Meredith Hughes Introduction: In search engine marketing, it is important to use your ad/campaign/keyword’s click through rate to optimize towards ads that are well-tailored to capturing the attention of your key demographic. ...
Originating Author: Meredith Hughes Introduction: While search engine marketing and search engine optimization are separate parts of your digital strategy, it is important to know and pay attention to how they ultimately work together to contribute to the...
Originating Author: Kishore Velagapudi Introduction: Data segmentation in email marketing is the art of splitting your list into distinct groups allowing you to email them separately, reflecting the content and timing appropriate for each subset of your data list. Analysis...
Originating Author: Lea Pica Introduction: Open rates for marketing emails are staggering low in comparison to the scale of our lists. There are steps we can take to maximize engagement with each campaign beyond the first send! Analysis Overview : This...