How the Guardian Mobile Lab and MaassMedia efficiently analyzed qualitative data from thousands of survey responses with natural language processing. In a recent article, “ Analysis Without Benchmarks: An Approach for Measuring the Success of Mobile Innovation Projects ,” we...
Unlock the science behind obtaining audience feedback, and discover what they really thought of your innovation project. The purpose of many newsroom innovation projects, like those the Guardian Mobile Innovation Lab carries out, is to test out new formats and features that deliver news...
Originating Author: Lea Pica Introduction: A website’s site search function is a wealth of information about customer intent just waiting to be explored. Site search interaction provides direct insight into your visitors’ exact desires and expectations of your website, and...