Originating Author: Casey Carey, Director of Marketing, Google Analytics Introduction: Net Product Sales is important for merchants who have high return or cancellation rates or may want to remove shipping & handling revenue from their sales numbers to more accurately reflect...
Originating Author: Adam Greco Introduction: Determine how much money is being added to the cart, but not purchased (by product) Analysis Overview : Visitors to your website/app often add items to the shopping cart that they do not purchase. This shows intent to buy...
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