Originating Author: Christine Frey Introduction: Adding upsells to your website might be easy but is it as easy to analyse them and use the evaluated data to make strategic decisions? Analysis Overview: This Analytics Recipe deals with the practice of Product or Service...
1 Comment - no search term matches found in comments.
Originating Author: Gregory Kaminski of MaassMedia Introduction: This is a fresh look at customer segmentation using cluster analysis. Analysis Overview: In the digital analytics field talk around customer segmentation has been focused on creating custom individualized experiences...
4 Comments - no search term matches found in comments.
Originating Author: Nick O’Meara / Rehan Asif Introduction: Data segmentation is one of the most important aspects of effective data analysis. If audience cohorts are created with proper foresight and consideration, extremely valuable and actionable...
Originating Author: Casey Carey, Director of Marketing, Google Analytics Introduction: The size, health, and composition of your customer file is one of the most important KPIs, especially for an ecommerce business. It provides an indication of the overall health of the business and...
2 Comments - no search term matches found in comments.
Originating Author: Matthew Young Introduction: All marketers need to know where there customers are coming from, and in order to see that marketing dollars are well spent, it's important to know how to segment traffic to a site. This helps to know which channels are successful and which...
Originating Author: Kishore Velagapudi Introduction: Data segmentation in email marketing is the art of splitting your list into distinct groups allowing you to email them separately, reflecting the content and timing appropriate for each subset of your data list. Analysis...