Originating Author: Meredith Hughes Introduction: Learn how to understand how much your paid advertising is actually paying off with a simple analysis of the return on this advertising investment. Analysis Overview: The beauty of search...
Originating Author: Meredith Hughes Introduction: In search engine marketing, it is important to use your ad/campaign/keyword’s click through rate to optimize towards ads that are well-tailored to capturing the attention of your key demographic. ...
Originating Author: Jen Lasser Introduction: Learn how to get more out of your onsite keyword data by grouping your onsite search terms into key themes. Analysis Overview: A great way to understand if your visitors are finding what they need on your website is to analyze onsite ...
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Originating Author: Adam Greco Introduction: In a past recipe related to Average Internal Search Position , it was shown how to calculate the average search position clicked. This recipe demonstrates how to see the KPI influence of each internal search position so you can see...