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Analytics Recipes
Ecommerce - Product Contribution Margin

Originating Author: Casey Carey, Director of Marketing, Google Analytics Introduction: Product Contribution Margin is one of the most important retail and ecommerce KPIs as it measures how different products and/or categories are contributing to cover the fixed expenses and the...


Analytics Recipes
Calculating ROI for Content

Originating Author: Peter J. Avellino Introduction: Calculating return for a content piece should be done and is relatively easy to do; however most organizations do not take the time to understand if the content created is worth the effort and cost. Here is how you can get started. ...


Analytics Recipes
Digital Marketing Influence to Sales Pipeline

Originating Author: Eric Ramos, Director of Analytics - BusinessOnline Introduction: Traditionally the B2B sales cycle is complicated in that it often involves many people in the buying decision coming in from various channels and takes 12 – 18 months for an opportunity to close....


Analytics Recipes
Measuring Ad ROI

Originating Author: Meredith Hughes Introduction: Learn how to understand how much your paid advertising is actually paying off with a simple analysis of the return on this advertising investment. Analysis Overview: The beauty of search...