Originating Author: Casey Carey, Director of Marketing, Google Analytics Introduction: Product Contribution Margin is one of the most important retail and ecommerce KPIs as it measures how different products and/or categories are contributing to cover the fixed expenses and the...
Originating Author: Peter J. Avellino Introduction: Calculating return for a content piece should be done and is relatively easy to do; however most organizations do not take the time to understand if the content created is worth the effort and cost. Here is how you can get started. ...
Originating Author: Eric Ramos, Director of Analytics - BusinessOnline Introduction: Traditionally the B2B sales cycle is complicated in that it often involves many people in the buying decision coming in from various channels and takes 12 – 18 months for an opportunity to close....
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Originating Author: Meredith Hughes Introduction: Learn how to understand how much your paid advertising is actually paying off with a simple analysis of the return on this advertising investment. Analysis Overview: The beauty of search...