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Analytics Recipes
Ecommerce - Product Contribution Margin

Originating Author: Casey Carey, Director of Marketing, Google Analytics Introduction: Product Contribution Margin is one of the most important retail and ecommerce KPIs as it measures how different products and/or categories are contributing to cover the fixed expenses and the...


Analytics Recipes
Anomaly Detection Using Bollinger Bands

Originating Author: Casey Carey, Director of Marketing, Google Analytics Introduction: Applying a technique developed by John Bollinger, you can detect anomalies or episodic events in your data that are either above or below a specified distance from the moving average. Note:...


Analytics Recipes
Product Upsell Analysis

Originating Author: Christine Frey Introduction: Adding upsells to your website might be easy but is it as easy to analyse them and use the evaluated data to make strategic decisions? Analysis Overview: This Analytics Recipe deals with the practice of Product or Service...


Analytics Recipes
Measuring Video Engagement for Digital Video: On-Domain Video

Originating Author: Chris Meares Introduction: Unless you currently live under a rock, you will probably not be shocked by my next statement. Videos on both the web and mobile are performing well. One-third of all activity spent online is spent watching video. So how do you know if...


Analytics Recipes
Digital Marketing Influence to Sales Pipeline

Originating Author: Eric Ramos, Director of Analytics - BusinessOnline Introduction: Traditionally the B2B sales cycle is complicated in that it often involves many people in the buying decision coming in from various channels and takes 12 – 18 months for an opportunity to close....